Consultancy for Citizen Engagement and Social Media (Secondment to Ministry of Finance) - Nationals only (11.5 months)

The consultant will be seconded to Fiscal Transparency and Citizen Engagement Unit at Ministry of Finance and support youth engagement activities in partnership with universities and other relevant stakeholders and the social media management of the social media platforms of the Fiscal Transparency and Citizen Engagement unit.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Care.

How can you make a difference?

Objective:

The consultant will be seconded to Fiscal Transparency and Citizen Engagement Unit at Ministry of Finance and support youth engagement activities in partnership with universities and other relevant stakeholders and the social media management of the social media platforms of the Fiscal Transparency and Citizen Engagement unit.

Overall, the Consultant will contribute to:

• Ensuring public budget processed are more transparent with enhanced outreach to citizens, especially children, youth and women;
• Managing the design and implementation of activities to ensure youth engagement in the budget process, SDG budgeting and promote financial literacy;
• Supporting the ministry’s vision and strategic direction for citizen and youth engagement and linkages with transparency work.
• Supporting and managing the strategic use of dedicated social media platforms for maximizing citizen and youth engagement in the national budget process.

Methodology:

The consultant will be embedded in the Fiscal Transparency and Citizen Engagement Unit at the Ministry of Finance and work closely with the head of the Unit, which will provide strategic guidance and supervision, in close collaboration with the SPME section.

ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDGET PER DELIVERABLE:

Under the direct supervision of the Fiscal Transparency and Citizen Engagement Unit at MoF and the Chief of the SPME, the incumbent will undertake the following tasks

1. Support the design and implementation of youth engagement activities in partnership with universities and other relevant stakeholders

• Work on starting the operation of participatory strategies to reach the general strategy of Egypt's Vision 2030 to reach all sects of the people for a general understanding of the state budget in it and the importance of the tax system and its benefits and returns on all spectrums of the people.
• Support the implementation of the active citizens’ initiative with MSA University and AUC University aimed at raising the awareness about the Participatory Budgeting Initiative.
• Extend the collaboration with other public and private universities and institutes of Egypt,
• Develop, based on the field model piloted in the governorates of Fayoum and Alexandria on awareness and community participation in the national budget, a scale up model for all governorates, prioritizing Haya Karima geographical areas
• Support ad hoc engagement activities in

2. Support the design and management of Social media strategy through dedicated social media platforms of the Fiscal Transparency and Citizen Engagement unit

• Regularly post and schedule content on MoF social media feeds.
• Work with the Communications/PR Officers and others within MoF communications, advocacy and program teams to ensure that all content on our social media feeds aligns with organizational, and specific government strategies.
• Work on moderating and responding to comments and interact with followers to best develop our online communities.
• Produce regular reports on social media performance.
• Advise colleagues and help them to develop content strategies based on previous performance reports and audience insight.
• Develop social media strategies to expand MoF reach and impact through social media channels.
• Identify key social influencers who we can engage with.
• Maintain a strong knowledge of developments, innovations, and new tech in social media and identify any that may be of benefit/interest to MoF. Focusing on all social media platforms and dividing advertisements for each category and addressing them at the appropriate level of understanding for each segment, with time frames for each segment according to the level of awareness and participation
• Work With counterparts in different government sectors/ministries to create collaborative posts/campaigns that can benefit both parties.
• create/edit simple postcards, images, Gifs, and videos for social media use.

Conditions of work:

The consultant is expected to work up to 20 days per month. The consultant will be paid monthly upon submission of a monthly report and relevant deliverables.

To qualify as an advocate for every child you will have…

• BA degree in Communications, Economics, social science studies, development studies or other relevant disciplines, with proven work experience in communication and public engagement.
• At least 3 years’ work experience in advertising and communication, public relation and event management
• Experience and demonstrated ability of communicating technical issues effectively and persuasively, interpreting complicated data in simplified and user-friendly presentations;
• Experience in civic engagement and youth engagement in the public budget process (desirable)
• Previous work experience with a government entity and/or UN or International Organization (desirable)
• Fluency in Arabic and English is required.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF is committed to promoting the protection and safeguarding of all children.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. The candidate may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid).