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Senior Communications Lead


  • Organization: CHAI - Clinton Health Access Initiative
  • Location: India
  • Grade: Associate Level - Open for both International and National Professionals
  • Occupational Groups:
    • Communication and Public Information
    • Managerial positions
  • Closing Date:

Senior Communications Lead

New Delhi
Full Time
Program (Division)
Country Programs - India

The Clinton Health Access Initiative, Inc. (CHAI) is a global health organization committed to saving lives and reducing the burden of disease in low-and middle-income countries, while strengthening the capabilities of governments and the private sector in those countries to create and sustain high-quality health systems that can succeed without our assistance. For more information, please visit:


CHAI is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect where all applicants have access to equal employment opportunities. CHAI values diversity and inclusion, and recognizes that our mission is best advanced by the leadership and contributions of people with diverse experience, backgrounds, and culture.


CHAI, in partnership with its India affiliate William J. Clinton Foundation (WJCF), works in close partnership with and under the guidance of the Ministry of Health and Family Welfare (MoHFW) at the Central and States’ levels on an array of high priority initiatives aimed at improving health outcomes. Currently, CHAI/WJCF works across projects to expand access to quality care and treatment for HIV/AIDS, Hepatitis-C, tuberculosis, cancer, and immunization. Additionally, CHAI is also supporting the Government of Madhya Pradesh (MP) on large-scale programs to arrest childhood and maternal mortality due to malnutrition, anaemia, diarrhoea, and pneumonia, and helping increase access to quality Family Planning services. 


About the Project


In India, the lack of infrastructure at the community level coupled with the nonavailability of qualified radiologists to interpret X-ray’s leads to a significant delay in screening and diagnosis of Tuberculosis (TB). Chest X-ray (CXR) is a rapid imaging tool that allows for easy identification of lung abnormalities. CXR is an essential tool for early detection of tuberculosis (TB), and therefore fundamental instrumental in the fight to eliminate TB.  Currently, only 11% of public health facilities in the country have X-ray machines available at Community Health Centres (CHCs) or district hospitals consequentially delaying the diagnosis of TB or adding to the out-of-pocket expenditure required by patients if done outside the public health facilities.

To address these delays at the community level, WJCF, with support from The Global Fund, aims to address the gap by introducing and operationalising hand-held X-ray machines integrated with Computer-Aided Detection (CAD) software. Deployment of a high-sensitive screening tool (X-ray) along with high throughput interpretation (CAD) and subsequent linkage to CBNAAT for diagnostics would reduce delays in diagnostics and pre-treatment loss to follow-up (LTFU). In addition, would be of significant use of active case finding in various settings. The project will be implemented in urban and rural districts in Uttar Pradesh, Bihar, Rajasthan, Gujarat, Tamil Nadu, Kerala, Uttarakhand, and Haryana

The project aims to generate local evidence and demonstrate various use cases for portable X-ray + CAD to improve TB case finding and reduce diagnostic delays. With an objective that the local evidence would lead to greater buy-in at the state level, facilitate the effective transition of project activities to the government and support future scale-up using domestic budgets.


Role Overview


CHAI is looking for a highly motivated individual with outstanding credentials for the role of Senior Communications Lead. The successful candidate is expected to have substantial experience in communication – the ability to assess need, design and develop communication material aimed at an individual and mass level. They should be well versed with project and vendor management with a strong commitment to excellence. They must be able to function independently and flexibly, be self-motivated, can thrive in challenging environments and should be able to synthesize knowledge form various avenues.


They will be reporting to the Technical lead and working closely with National Programme Management Unit (NPMU), and lead on the communications Strategy and execution of the project at the State and national level.


We place great value on relevant personal qualities: resourcefulness, teamwork, interpersonal skills, responsibility, tenacity, energy, and work ethics. Overall, the individual would be expected to support– problem-solving, designing, training and implementing various communications collateral under the project.

  • Drive engagement with stakeholders to develop a comprehensive communication strategy for operational interventions based on the project plan.
  • Work closely with the project team to develop a deep understanding of the target audience and design key communication content with behavioural nudges, using human-centred design.
  • Coordinate with stakeholders to understand requirements for IEC material (visual aids, flyers, LBLs etc.) and co-create through frequent consultations during the design process
  • Translate requirements into briefs for the agency to design and develop IEC material
  • Manage quality of deliverables from the agency as per timelines
  • Work with agency(s) to develop digital collaterals such as multimedia messages, GIFs, short videos as per need
  • Lead coordination for the development of scripts and copy for IEC materials
  • Conduct regular field visits to get feedback on engagement strategy from providers, patients, and the field team
  • Understand implementation challenges and barriers to adoption from all stakeholders, including patients and incorporate learnings.
  • Develop and update appropriate tools to enable field staff to engage with patients, bearing the above challenges in mind.
  • Design the communication template for community engagement for the Field Level Workers (FLW), including X-ray Coordinator, TBHV, ASHA and People’s representative at the local level.
  • Design and automate communications for a maximum engagement at monthly x-ray camps.
  • Develop appropriate patient education communication literature based on patient-level insights
  • Provide technical and marketing guidance to field teams.
  • Exercise administrative and budgetary oversight over the agency/project. Other responsibilities as needed.
  • The candidate should be ready to try different conceptual methodologies and bring forth nuances of patient-level communication with innovative approaches.
  • Work independently in a diversified environment with minimum supervision and meet deadlines under pressure
  • Perform various conceptual analyses required for the formulation, administration, and evaluation of projects.
  • Facilitate and serve as project liaison for externally managed patient Studiesa
  • Master’s Degree in a relevant field such as Communication, Business Administration (with a relevant Bachelor’s degree) and/or Public Health
  • Six to eight years of overall work experience, preferably in communication and/or marketing.
  • Demonstrated relevant experience in public health and development will be an asset
  • Languages: Excellent written and spoken command of English
  • Good moderation, facilitation, and training skills

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