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In-person Consultancy: Communications Strategist, Business & Community Resilience (6 months) - Office of Emergency Programmes (EMOPS), Geneva, Switzerland

Geneva

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Geneva
  • Grade: Consultant - Contractors Agreement
  • Occupational Groups:
    • Operations and Administrations
    • Social Affairs
    • Environment
    • Medical Practitioners
    • Communication and Public Information
    • Humanitarian Aid and Coordination
    • Disaster Management (Preparedness, Resilience, Response and Recovery)
    • Civil Society and Local governance
    • Emergency Aid and Response
    • Project and Programme Management
    • Sustainable Business Development
  • Closing Date: 2022-08-12

The Inter-Agency Humanitarian Partnerships (IAHP) section, EMOPS Geneva is looking for a dynamic consultant to deliver on branding, strategy and communications for the ‘Business and Community Resilience’ approach.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

Background

UNICEF has long-standing experience engaging with business stakeholders to support emergency response. Aside from funding, businesses may contribute their expertise, assets, networks and geographic reach to help UNICEF better prepare for disasters and reduce risks of the most vulnerable communities, families and children. In this regard one goal is to broker pre-disaster agreements for in-kind (non-financial) contributions and innovative solutions of businesses in support of UNICEF’s humanitarian work. Another goal is to support UNICEF country teams in brokering partnerships with local businesses and business networks, and to leverage UNICEF’s global agreements with multi-national corporate partners.

UNICEF regional offices in Latin America and Caribbean (LAC), South Asia (SA), East Asia and Pacific (EAP) and Eastern and Southern Africa (ESA) support country-level initiatives on ‘Business and Community Resilience’ (BCR), which is an approach that aims to accelerate partnerships with the private sector for humanitarian preparedness and resilience goals. The approach involves partnership staging activities including: business landscape assessments, the identification of target sectors/ networks/ businesses/ champions, convening of partners, fostering dialogue through existing forums, and framing business engagement opportunities within the humanitarian system. Through these partnership brokering activities, UNICEF is able to focus on partnership brokering and co-creation with strategic partners. The project is coordinated centrally by UNICEF’s HQ in Geneva by Office of Emergency Programmes, with technical support from PFP (Private Fundraising Partnerships) Divisions.

The BCR approach has to date been applied at different stages in Peru, Guatemala, the Eastern Caribbean area (ECA), Sri Lanka, Nepal and Indonesia. At-risk communities in these countries similarly face a range of hydro-meteorological and geological hazards exacerbated by climate change, often resulting in sudden or slow onset emergencies. These countries include a range of low to middle-income market economies and with the exception of the recent economic crisis in Sri Lanka these contexts have fairly stable political and economic market conditions. This has been the baseline for testing and learning from private sector engagement as a strategy for country-specific disaster preparedness and resilience strengthening.

The war in Ukraine is having dire and deadly implications for children around the world in the context of the climate crisis. With supply lines and food production disrupted, soaring global food prices are exacerbating the risks of child malnutrition in the Horn of Africa. The nutrition situation in the region is extremely concerning as malnutrition rates are increasing, particularly in Ethiopia, and in the arid and semi-arid lands (ASALs) of Kenya and Somalia. UNICEF holds a pivotal role in this context through its current engagement with business in the Nutrition sector and will apply its learning on private sector engagement towards readiness and response in large-scale operational emergency.

The Office of Emergency Programmes (EMOPS), in coordination with the Divisions of Partnerships (PFP) and Programmes (PD), aims to support countries in LAC, SA, EAP and ESA regions with contracting a seasoned Communications Strategist to deliver on branding, strategy and communications for the ‘Business and Community Resilience’ approach.

Purpose of the assignment

The purpose is to reach audiences with the core narrative that

  • UNICEF is passionate about driving change for children and young people.
  • We have the power to deliver significant global change through business engagement and pioneering bi-lateral and multi-stakeholder partnerships.
  • We believe we can achieve this best by working side-by-side with businesses and organizations also committed to this outcome.
  • Together we can develop new, innovative approaches to address systemic risks that children face.

Key audiences include:

  • Primary audience: Decision-makers of businesses and business networks (CEOs, COOs) – Under pressure from consumers, employees and investors to demonstrate a positive social purpose
  • Secondary audience: People who influence decision-makers (Champions for Children)– Wanting to build a strong business case that secures buy-in from senior leadership for the partnership
  • Internal UNICEF stakeholders

The aim is to drive action where UNICEF is seen as leading partnership broker for private sector in humanitarian preparedness and resilience. By co-creating solutions together, through innovative partnerships at scale, we can help deliver improved social and business impacts.

What we want our target audience to Think:

  • Business can play a pivotal role in bridging the humanitarian-development nexus
  • UNICEF is the best in the business to develop collaborative and innovative partnerships
  • UNICEF has 30+ years of experience developing partnerships with the business sector
  • I’m with the right partner- they are THE organization to partner with

What we want our target audience to Feel:

  • I feel “wow-ed” by UNICEF and its partnership portfolio
  • I want to feel that I am among the ‘pathfinders’ – companies, UN agencies, governments, NGOs and the community working together
  • Partnering at scale would make me proud
  • I’m excited about the possibilities

What we want our target audience to Do Next:

  • Be able to explain what sets UNICEF apart in its approach to business engagement and partnerships
  • Seek more information about UNICEF’s existing partnerships
  • Contact UNICEF to engage in partnership discussions

Work Assignment Overview

In close collaboration with an interdivisional project advisory group, and working under the supervision of the Partnerships Specialist, the incumbent is responsible to deliver on branding, strategy and communications for the ‘Business and Community Resilience’ approach:

Tasks / Milestone Deliverables / Outputs Timeline / Deadline
1. A project workplan Workplan By 31 October 2022
2. A coherent and comprehensive communications strategy for the promotion of the BCR project

Communications strategy document containing:

  • brief summary of the situation analysis;
  • audience analysis including identification of priority audiences, their characteristics, barriers and facilitators, segmentation and influencing audiences;
  • communication objectives;
  • approaches for achieving objectives;
  • identification of communication channels to disseminate messages
  • proposal for key messages, tailored for each of the proposed channels, to drive the desired change in line with the proposed communication objectives, and different formats, taking into account the possibility of using various formats as appropriate such as text, graphics, imageries, infographics, video, printed materials, etc. for targeting the different audiences identified in the analysis. Social media will also play a key role.
By 30 November 2022
3. An action plan for implementation of the strategy An action plan

By 31 December 2022

4. Proposed indicators and methods to assess the impact of the communication effort on the targeted audiences Indicators matrix and methods
5. A draft budget A budget

6. Management of key communications products development as agreed with project team and building on current work

 Communications product containing:

  • Project overview - product (2-pager)
  • Country Office briefs - template (1 to 2-pager)
  • Landscape Analysis exec summary - template (2 pager)
  • A project Comms PPT - template
  • A project report – template
  • A social media guide for future events directing colleagues how and when to engage and making the linkages internally in UNICEF
  • A ‘business case’ - template - that can be adapted by country offices to draw business and business networks into conversation regarding non-financial/ programmatic collaboration
  • Case studies in written, podcast and/or video format
  • Quarterly news briefs of the project and related UNICEF initiatives of business engagement in response, readiness and resilience.
 By 28 February 2022

Estimated Duration of the Contract

6 months (September 2022 - February 2023)

Consultant’s Work Place and Official Travel

The Consultant will be office-based.

Estimated Cost of the Consultancy & Payment Schedule

Payment will be made on submission of a monthly invoice and satisfactory completion of the above-mentioned deliverables. Please indicate an all inclusive fixed monthly fee in USD to undertake this assignment. 

To qualify as an advocate for every child you will have…

Education

  • Masters degree in Communications, Branding, Business Administration and Management or other related fields.
  • Expertise in communication, strategy consulting and client service management demonstrable through a work portfolio
  • The individual should be highly proficient in Microsoft Office 365 suite, Adobe suite and video production software.

Work experience

  • A minimum of eight years of progressively responsible experience in Communications, Branding, Business Administration and Management or other related fields.
  • It is preferable that the individual has experience with, or in, multilateral institutions. Knowledge of UNICEF context essential.

Competencies

  • Experience in organizing events or conferences
  • Experience in digital communications planning, content production, social media account management and analysis of trends
  • Knowledge and expertise in strategic communications and demonstrated ability of application at an organizational level. Ability to identify issues, formulate opinions, make conclusions and recommendations. Demonstrates professional competence and mastery of subject matter; is conscientious and efficient in meeting commitments, observing deadlines and meeting results.
  • Strong organizational, planning, and analytical skills
  • Excellent written and verbal communication in English. Knowledge of French and/or other UN languages and asset.
  • Good judgment, initiative, high sense of responsibility, tact and discretion.
  • Flexibility, teamwork skills, professional and personal integrity.
  • Demonstrated cultural sensitivity and ability to establish harmonious working relations in a multicultural environment.)

For every Child, you demonstrate…

UNICEF’s core values of Care, Respect, Integrity, Trust, and Accountability (CRITA), and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Please include a full CV and Financial Proposal in your application. Additionally, indicate your availability and monthly rate (in US$) to undertake the terms of reference above. Applications submitted without a monthly rate will not be considered. Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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