Consultant – Video Editor and Graphic Designer

Work Location

Montreal

Expected duration

Twelve (12) months with a possibility of an extension

Duties and Responsibilities

THE ORGANIZATIONAL SETTING
The International Civil Aviation Organization (ICAO) sets international Standards and Recommended Practices (SARPs) for aviation safety, air navigation, security, and environmental protection. To that effect, ICAO is a knowledge-based organization engaged in developing intellectual property. The Revenue and Product Development (RPM) Section is part of the Technical Cooperation Bureau (TCB) and is focused on the organization's revenue-generating activities. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing, and events. The revenues generated by these activities are required to promote ICAO’s Strategic Objectives and carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these sellable products in close coordination with the other Bureaus/Offices of the Organization.

The Product Management Unit (PTM) is responsible for identifying, analysing and implementing revenue-generating opportunities in ICAO. This team contains the marketing team, which is responsible for marketing ICAO products, services, and events.

Under the Head, Product Management Unit, the Video Editor and Graphic Designer will work as part of the marketing team to produce and edit videos for ICAO TV and create promotional videos for ICAO events and products. Additionally, as a graphic designer, the incumbent will develop and deliver designs for branding, marketing, sales and promotional materials for ICAO events, products, and services. The Video Editor and Graphic Designer will work on a wide range of projects and media, using various software programs to visualize and create videos and deliver innovative graphic designs that meet organizational goals.

MAJOR DUTIES AND RESPONSIBILITIES
Function 1 (incl. expected results)
Produce and edit videos for ICAO TV and promotional purposes, achieving results such as:
• Work with internal technical bureaux to identify videos and content that would be beneficial to publish on ICAO TV;
• Provide editing support for webinars, Council sessions and briefings, ICAO events for publishing to ICAO TV;
• Coordinate with Bureaux and Conference Services Group to set up live streaming events on ICAO TV for in-person events and webinars hosted at ICAO Head Quarters;
• Coordinate with 3rd party suppliers to set up live stream events for ICAO events hosted by regional offices and Member States;
• Produce and edit videos for ICAO TV based on expert interviews, webinars, product promotions, and ICAO events;
• Develop event promotional videos, leveraging Premiere and After Effects templates where possible.

Function 2 (incl. expected results)
Maintain the ICAO TV platforms, achieving results such as:
• Develop the content curation methodology for ICAO TV;
• Maintain the video categorization, series, playlist and tagging architecture of ICAO TV, creating or revising as necessary;
• Curate on a weekly basis the all videos page of ICAO TV, with special attention paid to the featured, upcoming live streams, and recent videos categories;
• Design and implement branding elements, including series and video thumbnails for ICAO TV;
• Monitor ICAO TV inbox on a daily basis for requests and support questions;
• In conjunction with marketing, produce sponsor reports for ICAO TV platform sponsors;
• Design and coordinate email marketing promotions to past advertisers and media partners;
• Design and coordinate email newsletter promoting content on ICAO TV to platform subscribers;
• Design and coordinate email marketing promotions to potential advertisers and media partners.

Function 3 (incl. expected results)
Provides graphic design and video support for the UnitingAviation.com and ICAO TV platforms, achieving results such as:
• Create rich media to support the UnitingAviation.com and ICAO TV platforms;
• Design and develop media kits and sales support collateral to promote sponsorship opportunities on UnitingAviation.com and ICAO TV;
• on UnitingAviation.com;
• Design and coordinate the distribution of the ICAO UnitingAviation.com bi-monthly newsletter;
• Design and coordinate the distribution of the ICAO Monthly monitor newsletter from the Air Transport Bureau;
• Design and coordinate email marketing promotions to past advertisers and media partners;
• Design and coordinate email newsletter promoting content on ICAO TV to platform subscribers;
• Design and coordinate email marketing promotions to potential advertisers and media partners;
• Produce and edit videos for ICAO TV based on expert interviews, product promotions, and ICAO events.

Function 4 (incl. expected results)
Develops and designs marketing, sales, and promotional material for ICAO events, achieving results such as:
• Conceptualize event branding material and assist in selecting, designing or composing an image to represent events and develop a brand manual accordingly;
• Develop marketing kits consisting of interactive web banners, flyers, email signatures, landing pages, email marketing campaigns and motion graphics videos;
• Provide graphic design support for the setup of event website and online registration;
• Design sales support material, including email signatures, supporting materials for missions such as flyers and brochures, sponsorship and exhibition forms, sales kits, and event calendars;
• Provide design support for the creation of email templates required to use email marketing automation for event promotions;
• Support ICAO virtual events in the creation of digital materials for ICAO TV and other digital platforms;
• Develop event programmes, content for ICAO event apps, booth designs and onsite branding material (banners, graphics for monitors, etc.);
• Participate in meetings to ensure the smooth implementation of promotional activities for events;
• Work on other activities pertaining to event promotions.

Function 5 (incl. expected results)
Provide graphic design support for ICAO products in terms of branding initiatives and promotional activities, achieving results such as:
• Conceptualize, design, and implement creative graphics following campaigns’ messages while ensuring product’s brand is accurately represented;
• Work with marketers and business analysts to develop banners and emails to promote products from https://store.icao.int/;
• Assist suppliers by providing ICAO’s style guide, adapted and approved, when necessary
• Work with marketers and product managers to develop marketing materials consisting of visuals for email marketing campaigns, newsletters, interactive web banners, social media posts, banners, brochures, landing pages, and motion graphics videos;
• Provide design support for the creation of email templates;
• Ensure that the overall ICAO brand guidelines are respected;
• Manage selection of stock photography vendor selection and archiving of purchased assets.

Function 6 (incl. expected results)
Performs other related duties as assigned.

Qualifications/special skills

Educational background:

Essential
A first-level university degree in graphic design or fine arts.

Desirable
A second-level university degree in a related field is an asset. Additional professional certificates in design, web development, and video production are assets.

Professional experience and knowledge:
Essential
• A minimum of five (5) years of experience as a graphic designer in the field of corporate branding, product branding, user experience, user interface (UI / UX), digital product design and digital marketing;
• Proficient in the use of Adobe Creative Suite including Photoshop, InDesign, Illustrator, and Premiere;
• Experience with typesetting and production of publications using InDesign;
• Experience in video editing and production;
• Knowledge of web design standards and best practices;
• Ability to work in a fast-paced team environment;
• Strong conceptual thinking;
• Typography knowledge;
• Good time management skills and ability to handle rigid deadlines and revisions.

Desirable
• Knowledge of HTML5 and CSS;
• Knowledge of WordPress CMS;
• Experience using Adobe After Effects to produce motion graphics videos is an asset;
• Understanding of aviation-related customer needs and requirements.

Languages

Essential
Fluent reading, writing and speaking abilities in English.

Desirable
A working knowledge of a second language of the Organization (Arabic, Chinese, French, Russian, or Spanish).

Additional Information

It should be noted that this consultancy is to be filled for an initial period of twelve (12) months with a possibility of an extension. This is a full-time position.
Please note that the monthly rate for Band B varies from CAD 5,097 to CAD 8,122 per month.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.