Head of Outreach & Multimedia

Reports to: Communication Director

Deadline: February 20. 2023

Job Profile

The Head of Outreach & Multimedia leads the development and implementation of stakeholder outreach and engagement strategies, drives the creation and optimization of press and multimedia planning, and manages the delivery of high-profile campaigns and events, to strengthen internal and external cooperation and maximize visibility in accordance with the OPEC Fund communication strategy. 

Duties and Responsibilities

Policy development and implementation

• Leads the development and implementation of outreach and engagement strategies with a particular focus on raising awareness in member and partner countries, delivering high-quality media coverage and ensuring internal buy-in.
• Leads the development and implementation of communication policies, including for safeguarding multimedia assets, managing internal and external websites and complying with data privacy policies.
• Develops and implements an annual workplan and budget with clear, measurable targets.

Content creation

• Leads the preparation and delivery of tactical communications content (including corporate presentations and videos, press kits, investor communications, stakeholder testimonials and internal messaging) 
• Oversees the creation and distribution of press releases, multimedia and social media programming for internal and external channels.
• Translates complex projects/policies/statements into content that matches the needs and awareness levels of target audiences.

Stakeholder management and engagement

• Builds and cultivates an extensive network of professional contacts and subject matter experts in member & partner countries, partner organizations and press.
• Develops and implements annual content and event calendars to coordinate internal and external communications.
• Develops and delivers annual plans for internal engagement, media coverage, organizational outreach, executive advocacy and speaking engagements. 
• Ensures communication support (including media training) is available to other departments. 
• Advises on crisis communications, working closely with the Communication Director/Senior Management and relevant staff to develop talking points.

Leadership and direction

• Leads a specialized outreach and multimedia team to deliver compelling, consistent and credible messaging in compliance with brand guidelines and information policies. 
• Supervises and mentors staff to ensure individual work as well as learning and development plans are established and met.
• Drives digital innovation and advancements in communication practices and processes. 

Reporting

• Establishes an effective data collection and analysis system to measure audience & press engagement, track partnership leads, evaluate performance, and optimize promotional efforts.
• Manages on-and-offline communication channels, ensuring optimal performance and compliance with organizational policies.

Qualifications and Experience

• Master’s degree in Media, Social Sciences, Journalism, International Development or related studies.
• A minimum of 15 years of relevant professional experience. Preferably, 5 years of experience within an international organization in a multi-cultural environment.
• Fluent in English. Fluency in Arabic is a plus.

 Competencies

• Excellent written and verbal communication skills;
• Media & digital communication expertise; 
• Extensive networking / CRM experience; 
• Robust project management and problem-solving skills;
• Demonstrated ability to deliver results on deadline;
• In-depth familiarity with global development landscape;
• Cross-cultural management experience, sensitivity and respect for diversity.