Social Media Manager

Social Media Manager

Permanent, Full Time

Location – London (home based) or Wilton, Wiltshire. Hybrid / Home working with weekly team meetings in either London or Wilton.

Salary – £44,554 to £56,336 dependent upon experience

About HALO:

HALO is the leading global NGO addressing the impact and drivers of conflict in 28 countries and territories, with over 12,000 staff. Most of our staff are local employees and include a growing number of women. Our primary duty is to serve people affected by conflict, clearing landmines and the explosive remnants of war that threaten lives and livelihoods long after fighting has finished. We make land safe where war has ended, while also assisting those affected by active conflict and endemic violence, creating more durable solutions to support stability. HALO addresses human suffering caused by armed violence in some of the world’s most fragile places, securing weapons and ammunition, and working with both state and community actors to reduce the prevalence of armed violence. In recent years HALO has grown significantly. With our financial strength and strong government, community, and partner relationships, HALO is uniquely positioned to help build more resilient and prosperous communities; better equipped to respond to the interconnected global challenges of war, climate change, disease, political and economic instability. As a result, the nature of HALO’s programming is diversifying to increase the impact we have.

About the role:

If you are a natural team player with a creative flair for storytelling and a proven track record of managing and growing social media channels, this is an exciting opportunity to join our fun, driven communications team with a strong humanitarian purpose. Reporting to the Head of Communications, and working closely with colleagues in the Press Office, Digital Communications and Marketing, you will draw on your experience of delivering and measuring successful social media strategies and campaigns to take our social media engagement to new heights. This is a hands-on role for someone who has the experience to define social media strategy as well as the creative and technical skills to produce and measure campaigns.

Role key Responsibilities:

• Strategic planning: develop and implement a social media strategy that makes effective use of all our social channels to communicate news and share engaging stories from our programmes around the world
• Paid campaigns: plan and manage paid social campaigns, ensuring robust measurement and timely reporting for donors
• Content Creation: work with colleagues in the Communications Team and across HALO’s programmes to write/produce engaging content in a range of formats
• Content calendar: build out and manage the content calendar, ensuring it is aligned with our evolving strategy and plan
• Amplifying our reach: ensure we are following and engaging with the right partners and influencers
• Breaking news: be prepared to flex content plans in response to breaking news; use initiative to follow/build lists of influencers, partners and journalists
• Analytics: use Google Analytics and Sprout Social to monitor and measure engagement metrics
• Data insights: analyse digital insights (website analytics and social listening metrics), ensuring that insights are used to showcase success and inform our approach to future campaigns
• Keep us current by monitoringtrends and technology and making recommendations for new approaches as required

All HALO staff are expected to undertake the following general duties:

• Work within the framework of HALO’s core values, promoting its ethos and mission statement.
• Work towards achieving programme and/or group business plan objectives.
• Ensure familiarity with and adhere to all HALO policies and procedures and keep informed of HALO activities.
• Travel overseas as and when required.
• To discharge duties and responsibilities under HALO’s Health and Safety Procedures which may include Risk and COSHH Assessments and participation in evacuation procedures as necessary.
• This job description is intended to summarise the main duties and responsibilities of the post; this is not intended to be a full and exhaustive list of tasks. All HALO staff are expected to demonstrate flexibility and willingness to perform appropriate tasks when the need arises.
• The HALO Trust strongly encourages people from diverse backgrounds to apply to this role.
  The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. The HALO Trust is committed to a culture that is both diverse and inclusive and we seek to recruit, develop, and retain the most talented people form a diverse candidate pool.

This role can be based out of our UK office in Wilton, Wiltshire or can be based in the London area as a home worker with weekly travel foe team meetings held in London or Wilton. Some occasional international travel may also be required.

Who we’re looking for:

• Track record of planning, implementing, measuring, and reporting on social media strategy and campaigns
• Demonstrable success in running paid social campaigns
• Wide ranging experience of producing creative and engaging content of a high quality in a variety of formats
• Applied knowledge of harnessing data insights to measure and report on campaigns and inform content strategy
• Strong understanding of audience segmentation/ how to target key audiences
• Proven ability to build relationships and collaborate across teams in order to coordinate content creation
• Experience of working in a global NGO with accountability to governments and private donors an advantage

Skills

• A natural communicator with excellent written and verbal communication skills
• Graphic design and/or video editing skills, ideally with experience across the Adobe Creative Cloud suite of programmes and platforms such as Canva or Pikto Chart
• Robust working knowledge of monitoring and measurement tools
• Sound editorial skills/judgement
• Track record of SEO and experience optimizing content for web and social channels
• A sense of adventure and willingness to travel to HALO programmes from time to time, to collect stories

Attributes

• A flexible team player, happy to support others in the team when needed
• Confidence to take the initiative, with the instinct to know what you don’t know
• Sense of humour

Benefits of working at HALO:

• Salary of £44,554 - £56,336 dependent upon experience
• Annual Leave: 25 days plus 8 statutory holidays

• Non-contributory life assurance
• Pension contributions matched by HALO up to 5%
• Emergency medical insurance when travelling overseas
• Flexible working policy

To apply for this role, please submit your CV and supporting statement (no more than 2 pages) detailing why you are suitable for this role, before the closing date for applications which is 13th February 2023. If there is a sufficient calibre of applicants, we reserve the right to close the role earlier than the date noted.

The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. The HALO Trust is committed to a culture that is both diverse and inclusive and we seek to recruit, develop, and retain the most talented people form a diverse candidate pool.