Public Relations Specialist

Details

Mission and objectives

The Economic Commission for Western Asia (ECWA) was established on 9 August 1973 pursuant to Economic and Social Council’s resolution 1818 (LV). Its purpose was to stimulate economic activity in member countries, strengthen cooperation between them promote development. ESCWA's objectives are to support economic and social development in member countries, to promote interaction and cooperation between member countries, to encourage the exchange of experience, best practice and lessons learned, to achieve regional integration and ensure interaction between Western Asia and other regions, and to raise global awareness of the circumstances and needs of member countries. ESCWA provides a framework for the formulation and harmonization of sectoral policies for member countries, a platform for congress and coordination, a home for expertise and knowledge, and an information observatory. ESCWA activities are coordinated with the divisions and main offices of the Headquarters of the United Nations, specialized agencies, and international and regional organizations, including the League of Arab States and its subsidiary bodies, and the Gulf Cooperation Council.

Context

The UN Volunteer is responsible to provide adequate coverage and promotion of ESCWA’s activities and accomplishments in public media and circles. Moreover, the UN Volunteer is responsible to provide enhanced accessibility to a wide range of stakeholder groups and ensure ESCWA’s participation and representation in important regional and international events.

Task description

Under the supervision of the Secretary of the Commission, the UN Volunteer Expert is responsible to perform the following tasks: • Innovate effective branding, communication, advocacy action plans and public outreach activities to support the organization’s mission and objectives. • Identify opportune events, networks, and partners, and establish networks and partnerships, to provide ESCWA with the needed platform to participate and contribute to debates on key development issues. • Undertake the necessary groundwork for high-level forums and special events, and provide support during their happening, to ensure that those events are well covered and reach their target audiences. • Support ESCWA staff in providing proper coverage to events and activities including drafting invitations, press releases, news items, etc. • Coordinate press conferences, interviews, special communications opportunities and events. • Prepare and conduct live and recorded video interviews with the top management, directors and experts on specific topics. • Provide trainings for TV appearances of ESCWA staff. • Draft scripts and storyboards, record voices-over, and identify visuals and footages for the production of videos. • Work with national, regional, and international media outlets and cultivate relationships with journalists, reporters, bloggers, editors and other media professionals to publicize and communicate the mandate and strategic priorities of ESCWA. • Identify, build, and maintain partnerships through networking and pro-active collaboration with academia and CSOs to promote ESCWA achievements, key priorities and success stories, and pursue business opportunities • Perform other duties as requested