Communication Officer (Social Media/Innovations), NO1, Temporary Appointment (364 days), Kyiv, Ukraine # 124008 - Open to Ukrainian nationals only

The Social Media / Innovations Officer will support the development, planning, implementation, monitoring, updating and evaluation of the digital communication strategy. The role will have a focus on using data-driven and innovative strategies to guide content planning and production, and effectively increase reach, following, engagement and other KPIs with the aim of promoting the rights of children and women, mobilising public support for UNICEF’s work in Ukraine, and enhancing UNICEF’s credibility and brand on UNICEF Ukraine digital channels as part of the overall communication and advocacy strategy of the UNICEF Ukraine Country Office.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

How can you make a difference?

PURPOSE OF THE JOB:

Under the guidance and supervision of the Digital Communication Specialist, the Social Media / Innovations Officer will support the development, planning, implementation, monitoring, updating and evaluation of the digital communication strategy. The role will have a focus on using data-driven and innovative strategies to guide content planning and production, and effectively increase reach, following, engagement and other KPIs with the aim of promoting the rights of children and women, mobilising public support for UNICEF’s work in Ukraine, and enhancing UNICEF’s credibility and brand on UNICEF Ukraine digital channels as part of the overall communication and advocacy strategy of the UNICEF Ukraine Country Office.

KEY ACCOUNTABILITIES, DUTIES & TASKS:

Digital Communication Strategy

• Work with the digital team to support the development, planning, implementation, monitoring, updating and evaluation of the digital communication strategy
• Ensure that the digital communication strategy is agile and responsive to digital marketing trends, forecasts and outlooks through regular review, evaluation and updates

Data-driven and innovative strategies

• Monitor digital marketing updates, trends, outlooks and forecasts, and ensure that actionable recommendations are applied to content, channel management and audience engagement strategies  
• Identify, plan and implement innovative and cost-effective tactics and strategies for content, channel management and audience engagement, with the aim of optimization to improve and achieve KPIs. This includes A/B testing, paid marketing, and other data-driven tactics.  
• Identify areas of growth and opportunities on existing, new or emerging digital channels and platforms to increase reach, following, engagement and other digital KPIs
• Coordinate with internal and external partners for collaborations and innovative tactics to achieve communication objectives for campaigns and other key moments  
• Compilation and analysis of user and channel data for audience research
• Robust analytics to monitor performance and key metrics on all digital channels, including effective and timely monitoring and reporting of KPIs
• Robust social listening to identify key trends, conversations, opportunities for audience engagement and channel growth, and reputational risks, with actionable recommendations 

Digital content creation

• Ensure continuous improvement of content strategies and creatives based on data-driven insights and actionable, practical recommendations
• Support content planning and production, including leading planning and production for new content formats and styles, and agile/responsive content that is of high quality and complies with UNICEF’s brand and communication guidelines

Community management and channel management

• Oversight of comments management, moderation and interaction with audiences across UNICEF Ukraine digital channels, including effective monitoring and management of comments, responses, tags, and private messages
• Engage and build relationships with online audiences through timely and appropriate responses in compliance with organizational and brand guidelines
• Ensure that effective moderation, escalation and referral procedures and systems are in place, including addressing inappropriate or sensitive comments and messages to maintain respect, safety and UNICEF guidelines on digital channels
• Liaise with focal points to address inquiries specific to their areas of responsibilities and technical expertise
• Use analysis of community management data and insights to improve audience engagement strategies
• Take on channel management, content publishing, and focal point duties as assigned, working with the digital team to ensure integrated implementation of the digital communication strategy and achievement of channel KPIs

Monitoring, evaluation and reporting

• Assist in monitoring and evaluating the digital channels and KPIs
• Provide timely regular and on-demand reports for KPIs, campaigns, key moments, thematic priorities, specific channels, channels and audiences based on need, with clear and actionable insights based on data and analysis

To qualify as an advocate for every child you will have…

Education

• University degree in communications, journalism, marketing, public relations, or another related field

Work experience

• At least one year of professional experience in digital marketing, digital communications or social media marketing in an international organization, digital agency or large corporation or brand is required

Language Proficiency

• Fluency in English and Ukrainian is required. Fluency in another UN language is an advantage.

Technical knowledge

• Demonstrated experience in leading and managing data-driven and innovative tactics, strategies, campaigns and projects that drive results
• Demonstrated experience and skills in digital marketing analytics and data analysis. Data management and data visualization skills an advantage.
• Experience in Drupal or other website content management systems
• Experience in native and third-party social media management, social listening, and analytics tools such as Meta Business Manager, Google Analytics, HootSuite and other tools
• Experience in managing paid campaigns and using Google Ad Manager and Meta Business Manager to implement, monitor and optimize campaigns 
• Knowledge of current and emerging digital marketing trends and forecasts
• Technical competence in managing content production for various formats, audiences and channels
• Good understanding of children’s rights, world affairs, current events, international development, and humanitarian issues
• Good social media copywriting skills in English and Ukrainian

For every Child, you demonstrate…

Core values 

• Care
• Respect
• Integrity
• Trust
• Accountability

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are...

(1) Builds and maintains partnerships(2) Demonstrates self-awareness and ethical awareness(3)Drive to achieve results for impact(4)Innovates and embraces change(5) Manages ambiguity and complexity(6)Thinks and acts strategically(7)Works collaboratively with others  (8) Manages ambiguity and complexity

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable women are encouraged to apply.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

This position is based in Kyiv and the incumbent will be expected be work on-site. However, depending on the security conditions and advisory, s/he will be required to relocate within Ukraine.