Head of Supporter Marketing

Job Description

Head of Supporter Marketing

Contract: Permanent, full time

Salary: £68,701 - £78,040 with excellent benefits

Location: London, UK

Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base. In order to apply for this post, you must be able to demonstrate your eligibility to work in the UK.

Closing date: Applications will close 23:59 on Friday 19th May 2023. Availability for interview is required week commencing 5th June 2023.

How to Apply: To see the full job pack, please click 'Apply'. Please apply by submitting your CV and a cover letter into one document in either Word Document or PDF format.

About WaterAid:
Want to use your skills in marketing and fundraising to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference.

Join WaterAid as Head of Supporter Marketing to help millions of people unlock their potential, break free from poverty and change their own lives for good. On top of that you'll be joining a 2020 Great Place to Work® award-winning organisation.

About the Team:
This role manages WaterAid's Supporter Activation and Supporter Engagement teams who are together responsible for large-scale, multi-channel marketing and digital activity and nearly £40m in income every year. These teams sit within the Mass Engagement department.

About the Role:
As our Head of Supporter Marketing you will lead two vital teams, recruiting new Supporters to WaterAid, as well as engaging our existing base of fantastic supporters.
In this role, you will manage a team of 22 brilliant marketers, fundraisers, and digital product specialists to help WaterAid deliver our mission

You'll also:

• Be responsible for nearly £40m in income and an expenditure budget of £10m
• Set bold, ambitious strategies to grow WaterAid's brand by driving understanding and consideration for our organisation and cause
• Work with colleagues around WaterAid to drive impactful campaigning within the UK
• Recruit over 50k new Supporters to WaterAid each year, as well as retaining nearly 385k regular givers and delivering a first-class supporter experience
• Lead, coach and motivate two talented, high performing teams and contribute to building a bold, ambitious culture within Mass Engagement.
• These teams you will manage include our digital product and digital marketing functions

About You:

• Extensive experience of leading marketing campaigns and activities at scale, preferably in a role directly delivering revenue.
• Line management experience, with demonstrable success of managing a motivated and high performing team.
• Demonstrable experience of developing and managing strategic and operating plans and large, complex budgets.
• Significant experience working with media, creative and digital agencies.
• Ability to work in a fast-paced environment and regularly meet required targets and deadlines for team activity.
• The ability to build strong relationships internally and a willingness to go the extra mile to create a supportive culture between teams.

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment

An inclusive workplace:

We are committed to being an organisation where everyone is included, respected, and empowered to be their best. We represent and celebrate our staff, partners and everyone we work with, and create a culture where everyone can reach their full potential.

Equal opportunities:

We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding:

We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.