Internship – Digital Marketing, RPM [Temporary]
Org. Setting and Reporting
The International Civil Aviation Organization (ICAO) sets international Standards and Recommended Practices (SARPs) for aviation safety, air navigation, security and environmental protection. To that effect, ICAO is a knowledge-based organization engaged in the development of intellectual property. The Revenue and Product Management (RPM) Section is part of the Bureau of Administration and Services (ADB) and is focused on revenue-generating activities of the Organization. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing and events. The revenues generated by these activities are required to promote the implementation of ICAO’s Strategic Objectives and to carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these sellable products in close coordination with the other Bureaus/Offices of the Organization.
The Product Management Unit (PTM) is responsible for identifying, analysing and implementing revenue-generating opportunities in ICAO. In addition, the Unit conducts marketing and branding efforts to bring products to market and achieve revenue targets.
Under the guidance of the Head, Product Management Unit, the intern will support the marketing team on initiatives related to its major events in the second half of 2023 including Air Navigation World, the TRIP Symposium, AVSEC Security Week and DRONE ENABLE. Additionally, the intern will be supporting the UnitingAviation digital magazine, ICAO TV video platform and ICAO Store ecommerce website marketing activities at the same time. In this context, s/he may work with different units in ICAO in collaborative business initiatives.
The intern will work closely with the rest of the Unit to:
• Assist in the development of creative and engaging landing pages to generate leads for ICAO’s products and events;
• Assist in the execution of email campaigns to promote and generate leads for ICAO’s products and events;
• Develop social media (organic and paid) and SEM campaigns to promote ICAO’s blog content and generate leads;
• Conduct research on the aviation industry and international aviation organizations to find appropriate leads for driving attendance and sponsorship/exhibitions at ICAO events, as well as generate leads for ICAO’s products;
• Utilize digital tools to develop profiles on social media influencers, journalists, and bloggers;
• Coordinate written content creation for UnitingAviation.com;
• Contribute to the development of the CRM system by importing potential leads into the platform;
• Assist in developing marketing automation campaigns as required, for event and product awareness;
• Assist in reporting of web and advertising analytics;
• Ability to research, brainstorm and conceptualize design ideas;
• Work collaboratively with the team to make design developments;
• Understanding of print production and web optimized assets;
• Perform other related duties.
Communication: Speaks and writes clearly and effectively. Listens to others, correctly interprets messages from others and responds appropriately. Asks questions to clarify, and exhibits interest in having two-way communication. Tailors language, tone, style and format to match the audience. Demonstrates openness in sharing information and keeping people informed.
Teamwork: Works collaboratively with colleagues to achieve organizational goals. Solicits input by genuinely valuing others’ ideas and expertise; is willing to learn from others. Places team agenda before personal agenda. Supports and acts in accordance with final group decision, even when such decisions may not entirely reflect own position. Shares credit for team accomplishments and accepts joint responsibility for team shortcomings.
Client orientation: Considers all those to whom services are provided to be “clients” and seeks to see things from clients’ point of view. Establishes and maintains productive partnerships with clients by gaining their trust and respect. Identifies clients’ needs and matches them to appropriate solutions. Monitors ongoing developments inside and outside the clients’ environment to keep informed and anticipate problems. Keeps clients informed of progress or setbacks in projects. Meets timeline for delivery of products or services to client.
Creativity: Actively seeks to improve programmes or services. Offers new and different options to solve problems or meet client needs. Promotes and persuades others to consider new ideas. Takes calculated risks on new and unusual ideas; thinks "outside the box." Takes an interest in new ideas and new ways of doing things. Is not bound by current thinking or traditional approaches.
• Applicants must, at the time of application, have completed or be enrolled in a university degree or higher. The programme must be in a field of study related to marketing, business, communications, public or business administration, political science and/or journalism.
• Knowledge of digital communications and publishing platforms. Layout and design experience would be an asset.
No working experience is required to apply for the United Nations Internship Programme. Your training, education, advance course work or skills should benefit the United Nations during your internship.Languages
• Fluent reading, writing and speaking abilities in English is required.
• A working knowledge of a second language of the Organization (Arabic, Chinese, French, Russian, or Spanish) is desirable.
Evaluation of qualified candidates may include an assessment exercise which may be followed by competency-based interview.Special Notice
Interns are not paid. All costs related to travel, insurance, accommodation, and living expenses must be borne by the intern.
The duration of the internship is between three to six months. The intern is expected to work five days a week, on a full-time basis.
Interns shall not be eligible to be engaged in any other form of employment within ICAO during the period of internship and shall not be eligible to apply for or be appointed to any post in the Secretariat or be contracted for any other remunerated employment with ICAO for the six months immediately following the end of their internship.
United Nations Considerations
In accordance with ICAO Staff Regulations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. Due regard shall be paid to the importance of recruiting staff on as wide a geographical basis as possible and ensuring equal gender representation. Subject to the foregoing, selection of staff members shall be made without distinction as to race, sex or religion, nor shall there be any discrimination on account of any disability of a candidate who meets the qualifications required to perform the tasks. Unless otherwise permitted under the ICAO Staff Regulations, appointment and promotion of staff members shall be made on a competitive basis.
Candidates will not be considered for employment with ICAO if they have committed violations of international human rights law, violations of international humanitarian law, sexual exploitation, sexual abuse, or sexual harassment, or if there are reasonable grounds to believe that they have been involved in the commission of any of these acts.
Candidates who have committed crimes other than minor traffic offences may not be considered for employment.
Applicants are urged to follow carefully all instructions available in the online recruitment platform, Inspira. For more detailed guidance, applicants may refer to the Manual for the Applicant, which can be accessed by clicking on “Manuals” hyper-link on the upper right side of the Inspira account-holder homepage.
The evaluation of applicants will be conducted on the basis of the information submitted in the application according to the evaluation criteria of the job opening and the applicable Staff Regulations and Rules, administrative issuances and guidelines. Applicants must provide complete and accurate information pertaining to their personal profile and qualifications according to the instructions provided in Inspira to be considered for the current job opening. No amendment, addition, deletion, revision or modification shall be made to applications that have been submitted. Candidates under serious consideration for selection will be subject to reference checks to verify the information provided in the application.
Job openings advertised in Inspira will be removed at 11:59 p.m. (New York time) on the deadline date.
ICAO does NOT charge any fees or request money from candidates at any stage of the recruitment process, nor does it concern itself with bank account details of applicants. Requests of this nature allegedly made on behalf of ICAO are fraudulent and should be disregarded.