Digital Communications Associate

Details

Mission and objectives

UNICEF has been one of the world's leading humanitarian organizations, helping children in need since 1946. We work in more than 190 countries and territories, in the most difficult places to reach. We work day in and day out to help survive children in need. We protect their rights, provide them with water, food, a roof over their heads, medicines, education to give them a chance to fulfill their potential.

Context

The escalation in the armed conflict in Ukraine poses an immediate threat to the lives and wellbeing of the country’s 7.5 million children. The intensification of the armed conflict is causing a growing number of civilian and child casualties, interrupting livelihoods and damaging critical civilian infrastructure, including hundreds of homes, water and sanitation infrastructure, schools and health facilities. Hundreds of thousands of children and their families have been internally displaced and, to-date, over one million forced to flee the country in search of safety – the majority are women and children. The Level 3 Emergency Scale-up for Ukraine was activated effective 5 March 2022. Slovakia, as a refugee outflow country is currently designated as an L2 emergency. In response, UNICEF has mobilized organization-wide support to upscale the emergency response in Ukraine and neighbouring countries. The deteriorating situation and complex operating environment require strengthened capacity and sustained efforts to further expand our presence and overall humanitarian leadership, and to continue scaling-up our humanitarian action, with priority focus on child protection, health, WASH, nutrition, learning, cash interventions and social protection efforts. UNICEF is also supporting refugee hosting countries like Slovakia to respond to the humanitarian needs of Ukrainian children and women in Slovakia by strengthening systems across all sectors at national and municipal level and by working with civil society partners to expand existing services.

Task description

Under the direct supervision of Communications Officer, the National UN Youth Volunteer will: Content production/dissemination for social media and website • Support the regular update, implementation, and monitoring of UNICEF Slovakia’s Digital Editorial Calendar, ensuring its alignment with regional and global campaigns and priorities. • Edit content on the UNICEF Regional Office for Europe and Central Asia (ECARO)’s website. This includes publication of new content, ensuring data/statistics are updated and other relevant content is published on time. • Work with the Communications Officer and programme colleagues to package and amplify branded content, human interest stories, photos essays, blogs, social media messages and designs, videos, infographics, and other digital materials for web and social media channels in line with the Digital Editorial Calendar. • Regularly come up with ideas for engaging social media content, especially those that include amplifying the voices of children and youth, working with relevant colleagues to assess feasibility and risks. • Identify opportunities for the engagement of young people on the co-creation of content for digital channels. • Ensure tactical use of organic, earned and paid channels. • Actively participate in meetings, helping guide digital editorial processes. • Monitor social media campaigns, flagging risk and opportunities to deepen engagement. • Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with audiences. • Provide a Comparator Analysis of content produced by UN agencies working in the Ukraine refugee response, with a specific focus on Slovakia. • Coordinate with colleagues of the Regional Office and the UNICEF National Committee in Slovakia, as well as in HQ when applicable, for the dissemination of content through the most appropriate channels. • Liaise with Implementing Partners and other stakeholders for the curation of content for national and regional audiences. • Support, when needed, on the translation, or coordination of the translation, between English and Slovak of UNICEF content (social media packages, videos etc.) • Support the Head of Office’s/ Emergency Coordinator’s strategic digital outreach to key stakeholders (Donors, Government, UN Agencies, Media) Monitoring and evaluation • Provide regular web and social media analytical reports. • Monitor and measure digital key performance indicators both on social and website. • Provide evidence-based inputs and insights to the design and implementation of UNICEF Slovakia’s digital communication and social media strategies. • Any other related tasks as may be required or assigned by the supervisor. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day). • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Provide annual and end of assignment self- reports on UN Volunteer actions, results and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.; • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering, or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible. Results/Expected Outputs: • Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment. • A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in and capacities developed.