Online Social Media Campaign on Digital Literacy & Clean Water

Details

Mission and objectives

To provide young people with programs and facilities that will help them to realize their potentials Objectives To establish, develop and maintain a team of community volunteers who will timeously intervene on issues of HIV/AIDS and environment Activities Sports for Peace and Development HIV/AIDS

Context

Sustainable Development Goal 4 (SDG 4) is the education goal These goals are indivisible and encompass economic, social and environmental dimensions. SDG4 focuses on education and aims to “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.” Illiteracy in Africa and in particular Zimbabwe is caused by poverty, early child marriage, gender inequality and traditional and religious practices. COVID 19 also contributed to increased rates of illiteracy hence the need to accelerate access to education and lifelong opportunities for young people especially girls and young women at risk and survivors of child marriage. Sustainable Development Goal 6 (SDG 6) is the goal involving clean water and sanitation. These goals ensure access to safe water, sanitation and hygiene for all. The demand for clean water has significantly increased in recent years due to climate change catastrophes and pollution. This need has also outpaced population growth as water scarcity is a phenomenon afflicting half the global population one calendar month of the year. Though global access to safely managed drinking water increased to 73% between 2015 to 2022, there is still much to be done at the local level in Africa. Initiatives across Zimbabwe are currently addressing this need. This assignment will help through amplifying our collective voices and actions to accelerate educational access and clean water for young people in Africa and Zimbabwe, in particular. This will be achieved through sharing animated videos, Canva graphics and original content on popular social media platforms such as YouTube, Twitter (X), Instagram, LinkedIn and Facebook. Highlighting the importance and urgency of facilitating the fulfillment of SDGs 4 & 6 will be achieved using social media. The Online Volunteers will also help to identify and monitor effective social media channels to post information and advise the Simuka Africa Social Media Team on ways to expand its online presence.

Task description

The task involves identifying and managing effective social media channels to post information aimed at promoting Digital Literacy and Clean Water for Autumn and Holiday Fundraising Campaigns. The information will raise awareness on the reality and impact of increased literacy, computer proficiency, and clean water, which requires active humanitarian involvement. Generated Content will be shared on YouTube and other social media platforms (Twitter-X, Instagram, LinkedIn, Pinterest and Facebook). The volunteers will meet with the Simuka Africa Social Media Team to discuss progress and adjustments. The meetings will be done online weekly via email, Whatsapp and Loom.com (Loom, Inc.) conference communication.