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Associate, Administration


  • Organization: Room to Read
  • Location: Delhi
  • Grade: Junior level - Junior
  • Occupational Groups:
    • Operations and Administrations
  • Closing Date: Closed
Title: Sr. Coordinator – Public Relations                                                         
Location: Chandigarh, Punjab
Breakthrough is looking for a Sr. Coordinator - Public Relations (PR) for our work in Punjab. The position is based in Chandigarh with travel requirements across Breakthrough’s intervention districts. The role will be focused at building a media network in the state and coordinating media activities in the state. Broader role will be of PR-media communications, organizational positioning and operations in Gender Equity Curriculum Programs in Schools. The Government of Punjab in partnership with Breakthrough and the Abdul Latif Jameel Poverty Action Lab (J-PAL) South Asia has introduced gender equity curriculum into the syllabus for government schools in the state from 2020.
This curriculum, designed Breakthrough, uses interactive classroom discussions to encourage adolescent boys and girls to reflect on culturally embedded gender norms, roles, and discriminatory practices to transform their gender attitudes, aspirations, and behaviors. Through this partnership, the curriculum will be integrated into the English, Social Studies, Welcome Life syllabus for adolescent boys and girls in Grades 6 to 10 in over 6,500 middle & secondary schools in Punjab.
This role will report to the Senior Manager- Public Relations and State lead- Punjab and perform the key responsibilities as mentioned below:
Key Responsibilities:
Media Relations:
  • Build network with local journalist on the issue of gender in education, this will involve regular intervention, brand building and dissemination of organisational message
  • Plan and source material for media releases from within the organisation
  • Write press releases and prepare information for media
  • Operationalise the organisational PR strategy
  • Identify brand promotion opportunities and leverage them for spreading awareness about the organisation’s work, specifically related to gender in education
  • Build networks, partnerships and develop media relationships with media houses, media platforms and journalists on behalf of the organisation
  • Develop and support the media advocacy efforts of the organisation
  • Plan and execute media events for the organisation relates to media programs and relations. This may also involve travelling interstate. 
  • Mass Media Dissemination-
  • Work with the media dissemination agency to undertake and execute all media dissemination activities across programs (includes planning, determining ROI, reach and internal logistics and documentation).
Specific Knowledge, Skill & Experience Required
  • Must possess excellent written and verbal communication skills in Punjabi, Hindi & English
  • Ability to operationalize strategy, excellent planning and organisation skills
  • Strong networking and presentation skills
  • Complete and in-depth understanding of media needs and media relationships
  • Accurate with strong attention to detail
  • Understanding of communication strategy and ability to translate key messages into content
  • 4 to 5 years’ relevant experience in news media or public relations agency.
About Breakthrough:
Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues - especially violence and discrimination against marginalised groups -- into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.
Breakthrough’s current work spans across 5 states on transforming gender norms to prevent Violence against Women & Girls, and exploring the interlinkages between its various manifestations. Breakthrough makes innovative use of media, arts and technology including digital and mobiles, leadership development and community mobilisation to activate critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable. Centre to this is a gender equity curriculum, called Taron ki Toli that builds gender equitable views among adolescents 11-18 year olds, in school and in the community. Breakthrough uses leadership development to build capacities of 15-25 year olds to transform themselves and recruit others to make violence against women and girls unacceptable. It also works in the community with influencers and gatekeepers to shift norms to prevent violence and build values for girls and women. Media and arts infuse all our work and building evidence is a strong focus. Strategic partnership with governments are key – currently partnering with the Department of Education, Government of Punjab to apply gender lens to middle school curriculum across government schools. Currently reaching 573,000 adolescents and their communities to prevent violence against women and promote a culture of human rights, Breakthrough plans to reach 2 million adolescents over the next few years.
Breakthrough Values:
The position holder will be expected to work in line with organisational values which are:
  • Dignity
  • Integrity
  • Equity
Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.
To know more about Breakthrough, please visit –
Eligible candidates interested in this position may apply through the following link :
Also, you can submit your resume accompanied by a cover letter, mentioning the current/expected salary. Send it by email to by or before 20th Sept 2023.
This vacancy is now closed.
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