Communications Officer

Details

Mission and objectives

UNICEF is responsible for providing humanitarian and developmental aid to children worldwide. UNICEF Health program is designed to support national health priorities with focus on programs that will positively impact on the lives of the most disadvantaged children, such as the prevention and treatment of diseases through establishing community-level efforts and services to promote the health and well-being of children. In line with this strategy, UNICEF supports immunization and health prevention programs for childhood diseases and funding for sustainable health services. UNICEF programs have been guided by the Convention on the Rights of the Child (1989), which affirms the right of all children to “the enjoyment of the highest attainable standard of health and to facilities for the treatment of illness and rehabilitation of health.” UNICEF is committed to realizing the rights of all children to help them build a strong foundation and have the best chance of fulfilling their potential. We believe that ensuring a happy and healthy child begins before birth: from ensuring his/her mother has access to good neonatal care and delivering in a clean, safe environment to reaching adulthood as a responsible, healthy and informed parent to the next generation. This journey relies on a child having access to shelter, good nutrition, clean water and sanitation, healthcare and education.

Context

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does - in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favouritism. To the degree that any child has an unequal chance in life - in its social, political, economic, civic and cultural dimensions - her or his rights are violated. Equity accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Task description

Under the supervision of the Communication Officer (Social Media and Digital Content) the UNV will provide communication support to social media, digital content production and donor visibility for UNICEF Nigeria. Below are the detailed tasks to be carried out by the UN Volunteer - 1. Social Media Management a. Content Creation and Scheduling: Under the supervision of the communication officer, design, develop and schedule regular posts for platforms such as Facebook, Twitter, Instagram, LinkedIn and more, tailored to each platform's unique audience. b. Engagement: Monitor comments, messages and mentions to ensure that audiences are engaged and inquiries are addressed in a timely manner. c. Analytics: Track performance metrics such as engagement rate, follower growth and conversion rates and use insights to adjust strategies. d. Campaign Management: Organize and manage social media campaigns in collaboration with other teams to raise awareness on specific issues, initiatives, or fundraising efforts. e. Crisis Management: Respond to negative publicity or misinformation about UNICEF Nigeria on social platforms. 2. Production of Digital Content: a. Storytelling: Identify and document success stories, fieldwork and case studies to share on various platforms. b. Graphic Design: Either create or work with a graphic designer to create visually appealing infographics, banners and other visual content to convey data and stories. c. Video Production: Work with film companies to produce, or coordinate with videographers, to create compelling video content highlighting UNICEF initiatives, success stories, and donor contributions. d. Blogs and Articles: Write or coordinate the writing of articles and blog posts on relevant topics, events and updates. e. E-newsletters: Design and distribute regular newsletters to stakeholders and subscribers. 3. Donor Visibility: a. Donor Profiles: Created dedicated content profiling donors to showcase their contributions and impact. b. Acknowledgement in Publications: Ensure that major donors are acknowledged in relevant publications, campaigns and promotional materials. c. Quarterly Reports: Prepare and share digital reports with donors, highlighting the progress made with their contributions. d. Donor Engagement Events: Organize and promote events (online or offline) specifically to thank and engage with donors. e. Partnership Spotlights: Create content that shines a light on collabroative efforts between UNICEF Nigeria and its partners, emphasizing mutual goals and achievements. f. Donor Feedback Loop: Establish a system to collect feedback from donors about how they perceive their engagement and visibility, and make necessary adjustments.