KM & Programme Coordination Officer-Media & Celebrity Communication

Details

Mission and objectives

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Context

The CAP section is seen as a critical driver for upstream advocacy, through strategic partnerships and communication, which contributes to building an enabling environment for accelerating policy shifts, public support, resources and action for achievement of priority goals for children. It engages with stakeholders (including the government, celebrities, civil society, legislators, private sector, media, academia, children, adolescents, and youth), to put children’s rights and well-being at the centre of political, social and economic agenda. CAP section works collaboratively with all sectors within UNICEF, supporting communication requirements and furthering advocacy objectives – with an overarching focus on child rights, adolescent empowerment, social inclusion, gender and equity. CAP leads and supports UNICEF’s own national and global advocacy communication priorities and campaigns that are convergent in nature such as Early Childhood Development (ECD), Adolescent Development and Engagement (ADE), global and India specific advocacy priorities (foundational learning, mental health and well-being, immunization, Child Rights, ending violence against women and children) as well as mainstreaming equity, gender-transformative approach and risk informed programming in terms of disaster risk resilience. CAP’s work also focuses on enhancing visibility and awareness about UNICEF’s role, mandate and brand promotion, for UNICEF’s own flagship campaigns (viz. World Children’s Day, State of World Children’s report), as aligned to global/national advocacy and communication strategy. India’s media industry has grown exponentially in terms of reach, influence and adoption of new technologies, opening new avenues for reaching out to wider audiences as well as segment specific audiences. To support in strengthening and positioning UNICEF’s voice as leading advocate on issues concerning rights of children in India with aim of shifting advocacy narrative, focusing on policy, influencing positive behaviours. • Increase visibility of UNICEF India’s work on the ground • Strengthen trust on UNICEF, as a credible organization • Strengthen UNICEF’s agility to respond to critical developments that build its voice and trust CAP aims to achieve this through several strategies. Sustained media engagement, media partnerships and media, capacity development as well as influencer engagement are some of the strategies employed for the above. To achieve the above, strategically, with agility and sustained engagement that strengthens UNICEF’s voice and brand, the CAP section requires an experienced UNV with excellent writing, coordination skills, who can support with implementation of media advocacy communication initiatives through media, campaigns and partnerships; influencer engagement, drafting key messages, evidence-based communication assets and packages to support development of content, material for communicating and advocating with media, key influencers, government and public at large. This will adhere with UNICEF’s vision and key priorities for children as well as support the programme sectors and relevant departments to achieve results for children.

Task description

Within the delegated authority and under the supervision of Communication Specialist and Communication Officer his/her designated mandated representative(s), the UNV Knowledge Management & Programme Coordination Officer (Media & Celebrity Communication) will support: • Support development of high-quality, concise and targeted written content (draft articles, media pitches, human interest stories, photo stories, social media content, PPT, draft proposals etc.) for communicating and advocating with different stakeholders on key priorities (government, key influencers, networks and public at large). • Coordination and documentation of media-led events including workshops, media field visits. • Develop and update media key messages across all sectors and issues on a regular basis • Support with knowledge management for effective communication on child rights o Update month-wise advocacy and communications events calendar, key message matrix o Collate and compile communication related minutes and support compilation of reports, support in drafting documents, coordination with partners etc. o Support with customising/ editing/ translating/packaging/fact-checking available communication assets/ documents from sectors/ partners. • Support with planning, organizing, coordination and documentation of high-level influencer engagement events/activities as well as writing website articles, write ups for media, social media content related to the influencer engagement. • Develop and maintain database and repositories of communication assets /materials /photo/videos – with thematic categorization proper referencing • Any other related tasks as may be required or assigned by the supervisors. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day) • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc. • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.