Communication Officer - Social Media and Website (Hindi)

Details

Mission and objectives

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Context

UNICEF works towards realization of the rights of children as prescribed in the Convention of the Rights of the Children. These rights pertain to child survival, protection, development and participation. There is an ongoing requirement for production of communication, advocacy and visibility materials that document key children’s issues and ongoing responses in the field through high quality social media content to support UNICEF’s and the Government of India’s communication, advocacy and visibility efforts with legislatures, policy makers, media, donors, partners and the public at large. Effective implementation of any major communication campaign requires a digital strategy and a comprehensive approach to digital engagement. Strategic digital content for all audiences and channels would be required as well as support on knowledge management. To meet these requirements, UNICEF would like to engage the services of a digital and social media volunteer to support, expand and strengthen the social media activities on key child rights priority issues, with a focus on channel management, community engagement, creating social media content and campaigns and support knowledge management.

Task description

Within the delegated authority and under the supervision of Communication Specialist and Communication Officer - Digital or his/her designated mandated representative(s), the UNV Communication Officer will: Social Media • Ensure that UNICEF India social media channels are regularly updated with engaging social media content in Hindi language. • Create, edit and schedule content on UNICEF India and/or partner social media channels in Hindi regularly. • Monitor and track Hindi language content on UNICEF India social media networks to analyze feedback from users in Hindi language and provide them with more information when required. • Provide technical support for Hindi language on major digital campaigns. • Provide consistent engagement and response to queries and messages on social media channels in Hindi language using pre-prepared responses, and as guided by the supervisor and/or communication officer. This includes work outside office hours and on weekends. It includes responding to messages and comments on social media content with a donation ask. • Provide assistance in the Hindi language to support development, implementation of digital campaigns, ensuring, where required, regular contact with creative agencies, vendors, and partners involved in campaigns are established. • Provide inputs to improve creative proposals and online media plans to amplify the campaigns’ impact for Hindi centric audiences. • Participate in weekly cross-team digital planning meetings. Website • Ensure that UNICEF India website is regularly updated with content in Hindi language. • Create, edit and schedule content on UNICEF India website in Hindi regularly. • Produce, translate, edit and upload advocacy and communication materials in the Hindi language (e.g., human interest stories, programme briefs, photo essays, microsites.) on the UNICEF India website that meet the country and global standards as set out in the Global Communication Strategy. • Ensure that the production of communication products and materials for the website in Hindi is timely executed and followed up to support the overall online communication strategy and/or partner organization. • Support the Communication Specialist (content) to upload content on the website as and when required. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day) • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc. • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.