Communication Officer - CAP Section Coordination & Support
Asia and the Pacific: India
Mission and objectives
The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
UNICEF works towards realization of the rights of children as prescribed in the Convention of the Rights of the Children. These rights pertain to child survival, protection, development and participation. There is an ongoing requirement for production of communication, advocacy and visibility materials that document key children’s issues and ongoing responses in the field through high quality social media content to support UNICEF’s and the Government of India’s communication, advocacy and visibility efforts with legislatures, policy makers, media, donors, partners and the public at large. Effective implementation of any major communication campaign requires a digital strategy and a comprehensive approach to digital engagement. Strategic digital content for all audiences and channels would be required as well as support on knowledge management. To meet these requirements, UNICEF would like to engage the services of a digital and social media volunteer to support, expand and strengthen the social media activities on key child rights priority issues, with a focus on channel management, community engagement, creating social media content and campaigns and support knowledge management. This UNV assignment is part of UNICEF’s Communication Advocacy and Partnerships programme. The Communication, Advocacy & Partnership is a Change Strategy for UNICEF India’s Country Programme (2023 – 2027) The CAP section at the UNICEF New Delhi Office aims to drive positive change for children in India and achieve strategic results for children with partners. CAP section works collaboratively with all programme sectors and state offices of UNICEF, supporting communication requirements and furthering advocacy objectives – with an overarching focus on child rights, adolescent empowerment, social inclusion, gender and equity. UNICEF India’s Communication Advocacy & Partnership (CAP) Section leads and supports UNICEF’s national and global advocacy priorities and campaigns that are convergent in nature such as Early Childhood Development (ECD), Adolescent Development and Engagement (ADE), global and India specific advocacy priorities (foundational learning, mental health and well-being, immunization, Child Rights, ending violence against women and children) as well as mainstreaming equity, gender-transformative approach and risk informed programming in terms of disaster risk resilience. CAP’s work also focuses on enhancing visibility and awareness about UNICEF’s role, mandate and brand promotion, for UNICEF’s own flagship campaigns (viz. World Children’s Day, State of World Children’s report), as aligned to global/national advocacy and communication strategy. India’s media industry has grown exponentially in terms of reach, influence and adoption of new technologies, opening new avenues for reaching out to wider audiences as well as segment specific audiences. To support in strengthening and positioning UNICEF’s voice as leading advocate on issues concerning rights of children in India with aim of shifting advocacy narrative, focusing on policy, influencing positive behaviours: • ▪ Increase visibility of UNICEF India’s work on the ground • ▪ Strengthen trust on UNICEF, as a credible organization • ▪ Strengthen UNICEF’s agility to respond to critical developments that build its voice and trust
Within the delegated authority and under the supervision of Chief of Communication Advocacy and Partnerships and his/her designated mandated representative(s), the UNV Communication Officer will support in writing content for: • Reports: Prepare well-structured reports on various topics as assigned by the supervisor. This could include research reports, project updates, or analysis summaries. • Documentation: Create and maintain documentation, such knowledge base articles for UNICEF’s SharePoint – Icon, ECM and other. As well as take minutes of meetings. • Editing: Have the skills to edit and improve written documents, messages etc. in English and Hindi. • Presentation Design: Design visually appealing and effective slide presentations for meetings, conferences, and internal discussions with create infographics to illustrate data, processes, or concepts in a visually engaging manner. • Content Improvement: Provide suggestions to enhance the clarity, coherence, and overall quality of written materials received from across India country office for review of Section Chief. • Data Gathering and Visualization: Assist in collecting relevant data and information for reports and presentations. Translate technical data to easy to understand, compelling infographs and messages. • Meeting Notes: Summarize meeting discussions, decisions, and action items in a clear and concise manner. • Version Control: Maintain updated versions of documents and ensure everyone has access to the latest materials. • Event and Campaign support: Support the Chief of CAP and team in planning, organizing and hosting major events, campaigns and special days. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day) • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc. • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
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