Preferred by Nature is a non-profit organization that supports better land management and business practices that benefit people, nature, and the climate.
We do this through a unique combination of sustainability certification services, projects supporting awareness-raising, and capacity building.
We’re over 7 billion strong on this planet, and every human being deserves a good life. The potential for a sustainable world is there. Good solutions for responsible land management and climate-friendly business already exist, and more are underway. We are working to unlock the potential through innovation projects and by promoting high-impact solutions that result in deep-seated change.
The challenge is to reach this goal whilst protecting the natural environment on which we depend and which is increasingly under pressure.
For more than 25 years, we have worked to develop practical solutions to drive positive impacts in production landscapes and supply chains in 100+ countries. We focus on land use, primarily through the forest, agriculture, and climate impact commodities, and related sectors such as tourism and conservation.
Our Mission To support better land management and business practices that benefit people, nature, and the climate.
Our Vision A world where human choices ensure a sustainable future.