Tailor It to Every Role
This is the tip that appears most consistently across all coach responses: a strong CV is not a fixed document, it's a living one. For each application, review the job description carefully and ensure your CV speaks directly to the competencies and experience being sought. This doesn't mean rewriting from scratch. It means adjusting emphasis, language, and examples to align with what the hiring organization is looking for.
Lead With Impact, Not Activities
Replace passive descriptions of responsibilities with active statements of achievement. Instead of "responsible for managing a team of 10," try "led a team of 10 to deliver a $3M programme on time and under budget." Coaches are consistent on this: quantify where you can, and always ask yourself what changed because of your work.
Know the Organization's Context, and Show It
Understanding the broader strategic context of the organization you're applying to, and showing that you understand it, is a powerful differentiator. Coaches recommend researching not just the role but the organization's current priorities, recent reports, and strategic direction, and finding ways to reflect that understanding in your application materials.
Keep It Clean, Clear, and Scannable
Format matters. A well-structured, easy-to-read CV signals professionalism and good communication skills. Use clear headings, consistent formatting, and enough white space. Avoid overly long CVs. Two to three pages is the sweet spot for most mid-senior professionals in this sector.
What This Means for You
Your CV is a communication tool, not a personal archive. Every line should serve the purpose of showing you're the right person for this specific role. If it doesn't serve that purpose, cut it.
Key Takeaway
A great CV is tailored, achievement-focused, and structured for scannability. Treat every application as a chance to show exactly why you're the right fit, not just a capable professional in general.