As governments globally set ambitious targets to achieve the Sustainable Development Goals by 2030, innovation is playing a crucial role in offering new solutions to both emerging and persistent challenges. UNFPA has embraced innovation to accelerate progress towards some of the most challenging issues we face, allowing us to strive to deliver the best responses to the challenges at hand and to remain adaptable, agile and responsive in a rapidly changing world. With a rapidly growing population of young people globally, promoting innovation will be the key to reaching this talented group, and empowering them to become change-makers and future leaders.