Social Sourcing - What is it and how effective is it?

Recruiters are increasingly realizing that most of their qualified candidates are the ones that are passive. These candidates are content with their current job or at least not actively looking for a new job. To catch their attention and to stay in touch with them, organisations are actively looking for them on social media.  Social media, has become today's go-to platform for information for almost anything and most certainly for jobs that want to be matched to those hidden talents. Most job seekers use social media as their primary job search tool. The top social media platforms used are Linkedin, Facebook and Twitter.

At Impactpool, 70% of our partners use our social media to attract and engage qualified talents. Candidates are constantly being scouted by recruiters by searching for their profiles on Impactpool and on Linkedin. Recruiters may even reconsider your application based on what they see on your social media accounts.