Elma Arboleras
Elma Arboleras is a co-inventor of a patent-protected traffic management system called iBus (Intelligent Bus Utility SystemIt is an invaluable tool for tackling congestion, reducing pollution and helping to establish sustainable public transport systems for cities across the world.

PHOTO: COURTESY OF ELMA ARBOLERAS)
Could you see your technical skills supporting these innovative projects?
Betsy Beaumon
Betsy Beaumon is President of Benetech, a non-profit organization that empowers communities with software for social good.
‘’Through our Bookshare Accessible Library, we are able to provide access to materials for education and employment for over half a million people around the world.
We have been able to accomplish this because of visionary copyright exceptions for people with print disabilities and strong relationships with publishers underpinned by copyright law. Now we expect to serve millions worldwide with the support of the Marrakesh Treaty for the World Intellectual Property Organization”.
Betsy Beaumon

PHOTO: COURTESY OF BENETECH
Would you like inspiring women to be your next stakeholders? WITH WIPO YOU CAN
Brindusa Burrows
Brindusa Burrows, is Founder and CEO of The Ground_Up Project, a deal-sourcing platform for impact businesses all around the world, looking for funding of under USD 20 million.
‘’IP is a key ingredient in raising funds for a technology enterprise. It brings value to any technology business and it is an asset that investors are attracted to.
Brindusa Burrows

PHOTO: COURTESY OF THE GROUND_UP PROJECT
Nursery feeding made simple
British inventor and entrepreneur Mandy Haberman is a 21st-century mother of invention.

The Haberman® Feeder, the Anywayup® non-spill toddler trainer cup
and the Suckle Feeder developed by British inventor and entrepreneur
Mandy Haberman. (Photo: Courtesy of Haberman Bab
The role IP plays in our business strategy
All my inventions have been patented. When I patented my first invention it was a steep learning curve. I was more IP aware when it came to protecting my second invention, the Anywayup® cup.
Mandy puts her success down to six things, one of them being having enough awareness of IP to ensure that her ideas are adequately protected in key markets.
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