Details
Mission and objectives
Thammasat University, as a leading Asian academic institution, has always embraced the idea of “For the People” from its establishment since 1934. We have been a source of knowledge to quench the thirst of curiosity for the public, and standing side by side with the people, democracy, and social justice. In the present day, however, global challenges such as climate change, global inequality and COVID-19 pandemic are affecting everyone and will continue to have adverse impacts on us and future generations, not only in Thailand but all over the world. Thammasat University has prepared to grow along side with Thailand by designating five-year strategic initiatives to position Thammasat as premier institution that seeks to build young leaders through world-class research and education. THAMMASAT UNIVERSITY STRATEGIC DEVELOPMENT PLAN NO. 13 (2022-2027) includes: 1) Developing the manpower of future 2) Developing the workplace of the future 3) Improve the quality of life and society of the future 4) Foster collaboration of the future (developing collaboration with all sectors of the Thai and the world society) For more than 80 years, Thammasat University has been a part of Thailand’s social economic, environmental and peace development. Sustainable development is deeply integrated into our education, research outreach, and operation.
Context
The International Volunteer Day (IVD) on 5th December is a powerful occasion to celebrate the impact of volunteerism on achieving the Sustainable Development Goals (SDGs). The core of IVD 2023 Celebration lies in its global theme, "If Everyone Did…". This theme envisions a world where everyone actively embraces volunteerism, fostering strong communities based on trust, respect, and equality. Together, we share, give, contribute, and support, creating a ripple effect that positively transforms lives. Just imagine the impact if everyone joined this momentum, working together to address pressing global challenges. The Thailand Voluntary National Review Report 2020 on Volunteerism and Sustainable Development attests to the integration of the Sustainable Development Goals (SDGs) at the core of Thailand's 2030 Agenda for Sustainable Development. The 12th National Economic and Social Development Plan (2017–2021) and the 20-Year National Strategy further demonstrate the government's proactive efforts to align policies and budget allocations towards sustainable development. Emphasizing the importance of public participation, the Government of Thailand encourages widespread involvement in the development process, including volunteerism. Thammasat University is part of the global solutions and help the world achieve the Sustainable Development Goals (SDGs). Sustainability in now integrated into our policies to strengthen the existing sustainability efforts and encourage new and transformative initiations at every level, in every faculty, college and campus of the university. In support of advancing the SDGs through and to activate public’s interest on volunteerism, Thammasat University in Thailand, in collaboration with United Nations Volunteers (UNV) Regional Office for Asia and the Pacific (ROAP), intends to raise awareness on the 2023 IVD theme and continue the widespread promotion of volunteerism in Thailand through social media campaign. This campaign will be implemented in the lead up to the regional and global celebration of International Volunteers Day and will create a chain reaction to amplify and scale-up the digital engagement of collective and individual actions on volunteerism and its contribution to the SDGs.
Task description
We are seeking to collaborate with Online Volunteers to support in accelerating the implementation of the social media campaign on 2023 International Volunteers Day (IVD) that aims to raise awareness and collect feedback on individual actions on volunteerism in Thailand through various social media platforms, i.e: Facebook, Instagram, X, TikTok, etc. For this purpose, the selected Online Volunteers, under the supervision and guidance of the focal point from Thammasat University and United Nations Volunteers (UNV) Regional Office for Asia and the Pacific (ROAP) in Thailand, will: 1. Raise awareness and collect feedback/ views on the 2023 International Volunteers Day (IVD) across social media in Asia-Pacific. As tasked by the Focal Points, post daily 1-2 social media cards on the identified social media platforms. 2. Change their profile picture with 2023 International Volunteers Day (IVD) photo frame during the campaign runs. The online volunteers will be informed to change their profile picture of Facebook/other social media handles to the poster 2023 International Volunteers Day (IVD). To create a momentum around social media platforms. 3. Promoting social media content/digital assets. The online volunteers will be asked to share/post the flyer, videos, and other social media contents through their personal social media handles so that their peers, friends, and family are well informed about IVD in general and about the individual actions on volunteerism. 4. Create online challenge among volunteers: Each volunteer will have to tag five people and those tagging five people and so on, from their social media (Facebook, Instagram, X, TikTok, etc.). This online challenge is to collect the individual actions on volunteering across the region, e.g.: any volunteering activity done in daily life for their community. 5. Provide regular report on the analytics of their social media posts and the individual action in the database. EXPECTED OUTPUT Selected Online Volunteers are expected to deliver the following outputs during their assignment: - Each online volunteer will have to post 1-2 posts on the 2023 International Volunteers Day (IVD) and tag 5 people from their friends list on Facebook and TikTok continuously as tasked. The friends they tag cannot be repeated. - Those who they tag should share the post on their page and are free to further tag 5 more and so on. - Collect the individual actions on volunteering from the online challenges and input them into database (incl. the link and screenshot of the posts from the challenge). TIMELINE The assignment for the campaign coordination will be carried out in 2 phases. Phase 1 – Pre-IVD 2023 Event: 13-18 November 2023 for the 1-week long digital campaign leading up to and in conjunction with the regional IVD 2023 event in Thailand (17 and 24 November 2023). Phase 2 – Post-IVD 2023 Event: 5-8 December 2023 to showcase highlights and pledges from the IVD Celebration in Bangkok, Thailand. The 2nd phase campaign will be launched on 5 December 2023. ONLINE ORIENTATION Selected Online Volunteer will have to attend the online induction along with the OV team arranged by UNV ROAP Focal Points and will be provided with information and material relevant and necessary to perform the task. SPECIAL NOTICE This is an unpaid assignment. Upon successful completion of the assignment, a certificate would be provided at the end of your assignment. The task will be fully virtual.