Position: Assistant Manager/Manager-Digital Marketing

Functional Area: Resources

Location: New Delhi

Experience: 3-6 years

About Smile Foundation:

Smile Foundation works for the welfare of underprivileged children and their families through intensive programmes focused on education, healthcare, skilling and women empowerment and Empowering Grassroots. Started in 2002 by a group of young corporate professionals, today Smile has evolved into a national level development organization impacting lives of over 1.5 million underprivileged children and their families with project presence in 25 states across India, 10 offices in strategic locations and over 650 employees, besides countless volunteers, well-wishers and supporters.

The organization also holds Special Consultative Status with United Nation’s Economic & Social Council (ECOSOC), accredited with global organizations like GuideStar, United Way, CAF America, Give2Asia and many more. Furthermore, continuously for past three years Smile is a Great Place to Work © Certified organization and is considered ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.

Currently SF has been implementing projects worth Rs 80 Crore across India directly or with the help of grassroot organizations, primarily CSR funded projects of varied scale both in urban slums and rural areas including aspirational districts in thematic areas mentioned above. The wealth of knowledge emanated from the same is immense, however the same is grouped in systematic manner which can be used for pitching for large projects of long term in nature leading to data driven knowledge products which can be further used in creating large scale impact.

Visit our website to know more about us and our latest development: www.smilefoundationindia.org

Summary of Role

The role involves developing and executing comprehensive digital advertising strategies on platforms like Facebook and Google Ads. Responsibilities include monitoring and optimizing campaign performance, staying updated on industry trends.

Also entails tracking key performance indicators, preparing detailed reports, collaborating with internal teams, coordinating with external agencies, and managing stakeholder relationships.

Key Responsibilities

  • Develop and execute comprehensive digital advertising strategies on platforms such as Facebook and Google Ads.
  • Monitor campaign performance, optimize targeting, and budget allocation to maximize return on investment.
  • Stay updated on the latest trends and changes in digital advertising algorithms and regulations.
  • Implement A/B testing methodologies to optimize campaign performance.
  • Continuously refine strategies based on data insights and feedback to enhance the effectiveness of digital marketing efforts.
  • Track and analyze key performance indicators (KPIs) to assess the success of digital marketing campaigns.
  • Prepare detailed reports on ad expenses, income generated, and other relevant metrics for performance evaluation.
  • Collaborate with various internal teams such as content creation, graphics, and fundraising to align digital marketing efforts with organizational goals.
  • Work with the Retention and B2B teams to align digital marketing strategies with their specific objectives.
  • Coordinate with external agencies for digital marketing services, ensuring alignment with the organization's objectives.
  • Manage relationships with stakeholders, including donors, partners, and influencers, to enhance fundraising efforts.
  • Create insightful and visually appealing monthly review presentations summarizing the performance of digital marketing campaigns.
  • Present findings and recommendations to the leadership team for strategic decision-making.
  • Collaborate with the finance department to ensure accurate and timely billing for digital marketing expenses.
  • Maintain transparency and accountability in financial transactions related to digital marketing and fundraising activities.
  • Demonstrate proficiency in various digital marketing tools and platforms and a willingness to learn and implement new functionalities.

Qualification and Experience

  • Should have a Bachelor’s Degree in Marketing, Digital Marketing, Ecommerce, Web Development or a closely related field. Master’s degree is a plus.
  • 2-3 years of experience with digital fundraising and cross-channel marketing in a non-profit setting.
  • Understanding and experience in conversion rate optimization, developing and optimizing supporter/customer journeys, landing pages and e-commerce donation forms.
  • Experience of building and managing successful marketing campaigns across digital platforms to drive income/sales.
  • Demonstrated success in managing revenue-generating digital campaigns, including those executed by external agencies.

Competencies

  • Contributes to Team Performance: Is an engaged and integral member of a group, recognizing the need for group collaboration, empathy, consensual decision-making and respect for others.
  • Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. Able to give and take during a conversation in a balanced way, listening as well as speaking at appropriate intervals.
  • Analytical Problem Solving: Analyzes information to understand relationships, patterns, and causes and effects, integrate data, and check facts. This is done with both qualitative and quantitative information, making rational and timely judgments on the basis of the information that is available.
  • Decision Making:Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
  • Creative thinking: Discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
  • Attention to Detail: Pays close attention to information that is overlooked or taken for granted by others. Prefers to look beyond the obvious and does not accept situations or take information at face value. Scrutinizes how things go together, making sure components are indeed aligned and appropriately interrelated.

How to Apply:

Share your CV/Profile with a brief note (cover letter) telling why you find yourself a right fit for the role, with the subject line Devnetjobs {Your Name}- <Position Applied> at jobs@smilefoundationindia.org Last date of Applications is: February 18,2024

Smile Foundation is an Equal Opportunity Employer

Please Note: Only shortlisted candidates would be contacted by the Human Resources Team

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.