Communications Content Creator

Details

Mission and objectives

Since its opening in 1995, UNFPA in Bosnia and Herzegovina (BiH) has been working on improving sexual and reproductive health and rights, empowerment of women, advancement of gender equality and advocating for the quality population data to be used for the development policies and strategies. With human rights and gender equality at the core of all interventions, the UNFPA supports progress towards: (a) accessible, affordable, high-quality, integrated sexual and reproductive health services; (b) strong accountability to eliminate all forms of discrimination; (c) empowered marginalized groups, with an emphasis on women, adolescents and youth (particularly girls); and (d) policies that strongly promote human rights. Achievement of these goals includes advocacy, policy dialogue and advice, capacity building, provision of data and evidence for policy development and knowledge management. UNFPA has been providing support to Bosnia and Herzegovina (BiH) since 1995 through a number of projects and initiatives at the policy and service levels, basing its work on the key principles and approaches, including human rights based approach, capacity building, local ownership and sustainability measures.

Context

Content Creator will work closely with WPS Manager and Gender team to provide his/her services to UNFPA Bosnia and Herzegovina’s Women Peace and Security (WPS) Project, as well as other projects promoting gender equality, women participation and positive social norms and the fight against GBV. He/she will report to the Communications Analyst. UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030. In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction. UNFPA is seeking candidates that transform, inspire, and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results. More on: ba.unfpa.org

Task description

• Conceptualization of social media campaigns: Developing and proposing creative concepts for social media campaigns in alignment with UNFPA mandate in the area of gender equality and prevention of violence against women, • Development of editorial content: Creating initial drafts for opinion pieces and articles to be published in traditional media outlets. These should articulate the UNFPA's mission, detail its programs, projects, and events, and aim to increase public understanding and engagement with UNFPA's work. • Promotional video conceptualization: Formulating brief concept outlines (synopses) for promotional videos, especially short-form content tailored for platforms like Instagram Reels. This task involves collaboration with the Communications Analyst to ensure alignment with communication objectives and aesthetic standards. • Story drafting for web stories: Identifying compelling stories emanating from UNFPA BiH’s programming activities, suitable for publication on both the UNFPA BiH and global websites. • Content drafting for programmatic web pages: Preparing content for inclusion on specific UNFPA BiH sub-pages dedicated to gender equality and prevention of violence against women, • Creation of promotional written material: Generating written content for various UNFPA promotional materials, including leaflets, posters, and merchandise such as notebooks, T-shirts etc. This task requires close collaboration with the Communications Analyst to ensure consistency in messaging and design. • Compilation of media and visibility reports: Craft comprehensive reports on UNFPA’s traditional media presence and visibility. This involves analyzing data and insights from media monitoring, provided by an external company, to assess the impact and reach of UNFPA’s media strategies.