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Consultant (6 months – home based). Music Industry Specialist, Purpose Marketing and Brand Building Marketing, PFP

Remote | Stockholm | Madrid | Brazil

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Remote | Stockholm | Madrid | Brazil
  • Grade: Consultancy - Consultant - Contractors Agreement
  • Occupational Groups:
    • Communication and Public Information
    • External Relations, Partnerships and Resource mobilization
    • Culture and Sport
    • Public, Private Partnership
    • Sales and Marketing
    • Sustainable Business Development
    • Marketing (Digital, Advertisement, Brand, Promotion)
  • Closing Date: Closed

The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, Hope 

The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.  

How can you make a difference?
Scope of Work: 
Reporting to PFP Purpose Marketing and Brand Building Marketing Specialist and working closely with the wider team as well as PFP teams, HQ teams and National Committees, the consultant will contribute to the development of a new project around the monetization of intellectual property rights, within the music industry. Specifically, the consultant will deliver:
• Create a landscape analysis with recommendations on how to market UNICEF as the partner of choice for the music industry
• Create FAQ for pilot participants on the music industry, and identify how the music industry differs in each pilot market
• Facilitate, and pitch, using contacts in the music industry

Work Assignment Overview:

Working with UNICEF teams across PFP and National Committees, offer recommendations on how UNICEF should market itself to the music industry.

Develop materials for UNICEF fundraisers and marketeers, to build capacity and make them confident to engage with the music industry. Enable fundraisers and marketeers to have a better understanding of ‘what do they care most about/motivations’, ‘what are effective channels/ways to reach them'.

Working with the PFP marketing specialist and the relevant National Committee fundraisers, facilitate, and pitch, using contacts in the music industry.


Deliverable 1 by 30 June 2024: Estimated quantity: one (1) landscape analysis on the music industry globally and in the pilot markets (USA, UK, Sweden, Spain, and Brazil), including one 1 global market potential analysis and two (2) pilot market analyses, with a minimum of five (5) key, actionable recommendations.

Deliverable 2 by 15 August 2024: Estimated quantity: four (4) interviews with each of the pilot markets, one (1) comprehensive FAQ on the music industry, and identify how music industry differs in each pilot market, five (5) to ten (10) personas/profiles of the most common actors in the music industry ecosystem that are involved in music rights (i.e.: musicians, record labels, music publishers).

Deliverable 3 by 31 October 2024:  Estimated introductions to UNICEF fundraisers: twenty (20), estimated pitch meetings: thirty (30) with accompanying written summary/debrief of each meeting.

To qualify as an advocate for every child you will have… 

• A high school degree or equivalent is required.  A first-level university degree (Bachelor’s degree or higher) is an asset.
• At least 5 years of relevant professional work experience in the music industry is required.
• Knowledge of the music industry landscape is required.
• A demonstrated network of music industry contacts is required.
• Strong management skills and the ability to prioritize and manage deadlines is required.
• Proficiency in Microsoft Office Suite is required.  
• A demonstrable knowledge of B2B and B2C marketing is considered an asset.
• Knowledge of UNICEF and the non-profit sector is considered an asset.
• Fluency in English is required. Knowledge of another UN language is an asset. 
Other Skills:
• Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels
• Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
• Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
• Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholders is an asset.

Remark: The application should include a cover letter and a sample piece of work, which should be one slide on the music industry ecosystem and number of potential contacts in the applicant’s network along each part of the ecosystem. At least 1 sample must be provided. Applications submitted without at least 1 sample of work will not be considered.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

 To view our competency framework, please visit  here


Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.
Costs indicated are estimated. Final rate shall follow the “best value for money” principle, i.e., achieving the desired outcome at the lowest possible fee. Consultants will be asked to stipulate all-inclusive fees, including lump sum travel and subsistence costs, as applicable.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

This vacancy is now closed.
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