Social Media Promotion and Content Creation to Promote Volunteering Opportunities and Increase Visibility

Details

Mission and objectives

Morobe Development Foundation Inc. is a leading Internationally recognised NGO based in Lae Morobe Province, Papua New Guinea who has the vision to help young people reach their full potential by utilizing their hidden talents in community development initiatives so they can realize their potential and become a role model in the community. MDF was established to address a broader and more diverse range of objectives and work through the use of dance, music and drama, MDF’s primary aim is to ensure that women participate equally in decision making in any project undertaken, including projects related to Ending Violence against Women, and promoting Human Rights with a aim to support the Government and UN their Development Goals. MDF, in collaboration with Online Volunteers engaged through the UNV's Unified Volunteer Platform (UVP), has also undertaken various scientific research studies related to the environment - forest cover loss, land use land cover change, the influence of various parameters on surface waters, and coastal shoreline turtle habitat loss. These projects included the participation of various experts and researchers from diverse fields across various countries across the globe - ranging from marine biology, biodiversity conservation, PNG community management, remote sensing, and land use policy among various others. MDF is managed by a management committee, which is made up of the Chairman, the Deputy Chairman, Secretary, the Treasurer, the Project Coordinator, Community Development Officer, and a male and female member of the foundation, and ensures that women participate equally in decision making. We at MDF assert that we have the required skill sets, knowledge, established international network, and the necessary foundational work to undertake projects successfully.

Context

Morobe Development Foundation Inc. (MDF) seeks to collaborate with more volunteers to bolster its capacity to implement and expand its community development projects in rural areas in Papua New Guinea, as the contribution from volunteers will effectively address the pressing needs of rural communities, including improving access to essential services like healthcare, education, and clean water, as well as promoting sustainable development practices. To that end, MDF is seeking the assistance of up to 10 Online Volunteers experienced in marketing and promotion, and proficient in utilizing social media platforms such as Facebook, LinkedIn, and Twitter. Their primary task is to promote MDF's social work initiatives focusing on the safety of human life, human rights, conservation forestry, tree plantation, and other related areas crucial for achieving the United Nations Sustainable Development Goals (SDGs) in PNG. Online Volunteers will be engaged in creating up to 10 social media posts or articles, highlighting MDF's efforts in these vital areas. The content of the post/article will aim to garner more support and volunteer engagement from the community by emphasizing MDF's commitment to improving the living conditions of rural communities in Papua New Guinea while actively promoting the SDGs. The promotion of MDF's initiatives through social media channels is crucial for attracting more volunteers to support the Foundation's various community projects, including those focused on Environment and Conservation, Climate Change, and other related fields. This increased support will not only advance MDF's mission but also contribute to promoting and supporting the UN SDGs in the country.

Task description

Under this engagement, the Online Volunteers will be assigned to: - Understand MDF's mission to help rural communities in Papua New Guinea and promote the UN SDGs. - Use social media platforms like Facebook, LinkedIn, and Twitter to share MDF's work. - Share MDFs website links and social media pages to increase visibility. - Create posts highlighting MDFs objectives and encouraging volunteerism. - Engage with followers by responding to comments and messages, under the guidance of MDF Focal Point. - Monitor social media performance and analyze data to improve impact. - Promote MDF's volunteering opportunities on various platforms to reach more people. - Support in promoting MDF's initiatives in Environment, Conservation, and Climate Change aligned with the UN SDGs in social media. IMPORTANT Online Volunteers will not be requested to solicit funds or donations from third parties on behalf of the Morobe Development Foundation Inc. (MDF).