Digital Communications Analyst

Specific duties:

Strategic Planning & Execution

• Develop and execute an operational plan aligned with CIMMYT’s Communications and 2030 Strategy.
• Execute donor communications plans in collaboration with the Donor Relations and Fundraising Services team.
• Coordinate and implement digital media strategies for the Executive team and internal communications.

Content Development & Management

• Oversee the creation of high-quality content for websites and social media.
• Write and edit a wide variety of corporate, informational, and knowledge products.
• Create and manage engaging content for diverse digital platforms.
• Maintain and execute content calendars for consistent posting and engagement.

Digital Campaigns & Media Relations

• Execute digital communication plans related to media relations.
• Design, launch, and manage social and digital campaigns to meet strategic objectives.
• Coordinate with Regional Communications Managers to develop region-specific campaigns.

Performance Monitoring & Optimization

• Produce monthly reports analyzing KPIs to measure digital platform effectiveness.
• Regularly update website content and optimize for search engines.
• Execute SEO and SEM strategies to enhance digital presence.
• Analyze website performance and implement improvements for user experience and conversions.

Audience Engagement & Brand Management

• Ensure consistent brand expression and impactful visuals across digital platforms.
• Engage with digital audiences through timely, respectful, and informative interactions.
• Ensure audience-centered responses that reinforce CIMMYT’s credibility and openness.

Social Listening & Crisis Management

• Use social listening tools to monitor global and regional conversations relevant to CIMMYT’s work.
• Leverage insights to refine messaging and optimize campaign timing.
• Monitor digital platforms in real time to identify emerging issues or reputational risks.
• Collaborate with leadership to activate crisis communication protocols when needed.

Team & Project Coordination

• Manage workflows and plans within the Communications department to ensure timely, cost-efficient deliverables.
• Coordinate specific projects related to digital communications.
• Define and implement internal campaigns for digital channels.
• Promote CIMMYT’s values and behaviors within the Communications team.

• Minimum of 5 years of professional experience in digital communications, social media strategy, or content development.
• Proven experience managing digital campaigns and platforms in international or nonprofit organizations.
• Demonstrated success in coordinating cross-regional communications.

CIMMYT offers an attractive remuneration package and support for continuous professional development. In addition to the provisions of the Mexican Labor Law our package of benefits includes year-end bonus (40 days), vacation premium (56%), life and medical insurance, supermarket coupons, savings fund, social Mexican benefits (IMSS, SAR / Infonavit).