Role Summary

The Marketing & Product Manager will combine strategic marketing, product ownership, and humanitarian business development functions.
This hybrid role bridges technical product design, market engagement, and strategic growth, ensuring OmniAid’s digital aid solutions meet the real-world needs of agencies, donors, and beneficiaries.

You will:

• Lead OmniAid’s go-to-market strategy,
• Drive product innovation and field implementation, and
• Build relationships across the humanitarian and development ecosystem — from ministries to UN agencies to community merchants.

Key Responsibilities

1) Product Strategy & Ownership

• Define and maintain OmniAid’s product vision and roadmap across CVA solutions, including:
  beneficiary management, program rules, spend controls, tokenized value, offline POS, merchant tools, and donor dashboards.
• Develop MRDs and PRDs; prioritize features based on humanitarian impact, scalability, and compliance.
• Champion offline-first, inclusive design, and beneficiary dignity principles.
• Oversee pilot projects (Kenya, Jordan, Sudan) and transitions to scale.

2) Market Research, Business Development & Client Engagement

• Continuously analyze the humanitarian market — identifying trends, funding flows, and digital innovation opportunities across CVA, social protection, and aid delivery.
• Map and target potential clients: UN agencies, Red Cross/Red Crescent movement, INGOs, local NGOs, and donor agencies.
• Actively prospect, engage, and develop relationships with decision-makers and technical focal points within these organizations.
• Prepare and deliver pitches, demos, concept notes, and proposals, aligning OmniAid’s solutions with client needs and donor objectives.
• Monitor tenders, RFPs, and framework agreements in relevant sectors; lead or support proposal submissions.
• Build and maintain a pipeline of potential partnerships and program opportunities, reporting progress to senior management.
• Support contract negotiations and ensure smooth handover to delivery and support teams.

3) Product–Market Fit & Field Insight

• Conduct needs assessments with humanitarian actors and program managers to align OmniAid solutions with operational realities.
• Gather feedback from field users (beneficiaries, merchants, agencies) to continuously improve UX, workflows, and product functionality.
• Ensure OmniAid’s platform remains compliant with CVA best practices (CALP, Sphere, GDPR, AML/CFT) and donor regulations.

4) Ecosystem Integration & Partnerships

• Lead technical and commercial integrations with mobile-money providers, banks, payment processors, voucher systems, and humanitarian MIS platforms.
• Liaise with regulators and financial institutions to ensure secure and compliant payment flows.
• Manage strategic relationships with technology, fintech, and humanitarian partners to expand operational coverage.

5) Marketing, Visibility & Industry Engagement

• Develop and implement OmniAid’s marketing and communications strategy in the humanitarian and development sectors.
• Create compelling marketing materials — brochures, impact briefs, solution sheets, case studies, and digital content — tailored for donors and agencies.
• Maintain consistent brand messaging across OmniAid’s channels, ensuring alignment with humanitarian values and transparency principles.
• Represent OmniAid at events, forums, and exhibitions, including:
• Africa Tech Festival,
• CALP Network events,
• Humanitarian Innovation Exchange,
• AidEx, and other relevant sector gatherings.
• Coordinate panel participation, speaking engagements, and media opportunities.
• Build partnerships and visibility through professional networks and humanitarian innovation platforms.

6) Operational and Field Enablement

• Design and document beneficiary and merchant user journeys, onboarding flows, and support protocols.
• Develop deployment playbooks for field operations: training materials, SOPs, troubleshooting guides.
• Work closely with field teams to ensure seamless program setup, reconciliation, and reporting.

7) Monitoring, Evaluation & Learning

• Define KPIs for product and market success (e.g., program deployment speed, percentage of funds reaching beneficiaries, user satisfaction).
• Track and report product performance, adoption, and client engagement metrics.
• Synthesize lessons learned into actionable recommendations for continuous improvement.

Qualifications & Experience

Essential

• 7–10 years of combined experience in FinTech, digital payments, humanitarian CVA, or social protection programs.
• Proven track record in product management, marketing strategy, and humanitarian business development.
• Experience working with UN agencies, Red Cross family, INGOs, donors, or government ministries.
• Familiarity with mobile money, card payments, voucher systems, agent networks, or blockchain-based transparency tools.
• Strong understanding of humanitarian principles, data protection, and CVA best practices.
• Excellent proposal writing, negotiation, and presentation skills.
• Comfort working in fast-paced, multicultural, and field-based environments.

Desirable

• Experience managing partnerships with banks, payment processors, or telecoms.
• Working knowledge of Arabic and/or French in addition to English.
• Familiarity with donor reporting frameworks (ECHO, USAID/BHA, FCDO, WFP, UNICEF).

Education

• Bachelor’s or Master’s degree in Business, Marketing, Economics, International Development, or Technology Management, or equivalent experience.

Travel Requirements

• Willingness to travel up to 50% of the time across Africa and the Middle East for client meetings, pilot launches, field missions, and international forums.

Key Relationships

• External: UN agencies, INGOs, donors, national NGOs, government ministries, regulators, banks, payment processors, telecoms, and technology partners.
• Internal: CEO, Head of Product & Partnerships, Engineering, Compliance, Programs, Field Ops.

Performance Indicators

• Growth in client base and awarded programs
• Revenue from humanitarian and development contracts
• Speed of program deployment and client satisfaction
• Product adoption, platform usage, and impact metrics
• Quality of marketing content and brand recognition
• Conversion rates from proposals, tenders, and leads
• Strength of institutional and donor relationships

What OmniAid Offers

• A chance to pioneer ethical, auditable digital finance in humanitarian operations.
• A mission-driven culture uniting technology, accountability, and social impact.
• Exposure to cross-sector partnerships that shape the future of humanitarian digital ecosystems.
• Competitive compensation and opportunities for professional growth.