UN Women - Social Media Consultant, Communications and Advocacy

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Division of Communications and Advocacy at UN Women supports the positioning of women’s empowerment and gender equality as key issues on the international agenda and establishes UN Women’s role as the global authority in this context. This entails developing and promoting high-quality content, communicating about UN Women’s work through digital and social media and engaging a global audience online.

The UN Women social media team creates and shares content across platforms such as X, Instagram, Facebook, LinkedIn, TikTok, and emerging channels. To support upcoming global campaigns and planned communication priorities, the team is seeking additional support focused on social media content production.

UN Women is therefore seeking a part-time Social Media Consultant to support the preparation and roll-out of social media content for planned global campaigns and milestones. The consultant will support the drafting and adaptation of platform-specific social media copy, content ideas, and basic asset suggestions aligned with UN Women’s campaigns, priorities, and thematic areas.

Working under the supervision of the Social Media Lead, the consultant will support social media content development and campaign implementation across UN Women’s priority initiatives. This is a remote, home-based, part-time consultancy (CET-compatible working hours) and does not require in-person presence in UN Women offices.

 
Scope of Work

Under the supervision of the Social Media Lead, the Social Media Consultant will:

Content Strategy & Development

• Develop strategic, impactful, and platform-specific copy, asset proposals and content ideas aligned with UN Women’s priorities, campaigns, and thematic areas.
• Collaborate with colleagues to ideate and steer the production of high-quality social media content in multiple formats and languages (e.g., event coverage, GIFs, polls, videos, stickers, etc.).
• Tailor tone of voice, messaging, and calls-to-action based on channels and target audiences.
   

Cross-Organizational & Coordination

• Work closely with colleagues across the communication team and HQ focal points to curate engaging content that demonstrates UN Women’s impact.
• Review social media content plans from field offices and partner recognition campaigns.
• Respond to colleagues across the organization on incoming social media requests.
   

Analytics, Insights & Optimization

• Evaluate the performance of posts, accounts, and campaigns (e.g., reach, shares, engagement).
• Implement lessons learned from analytics towards content strategy and development.
• Support providing social media insights, data-driven recommendations, and regular growth tracking.
• Support identifying opportunities for UN Women to engage on based on current conversations, trends, and emerging social media features.

  Technical & Administrative Support

• Curate and update social media packages and organize relevant materials on SharePoint and other platforms.
• Provide light technical support (e.g., troubleshooting platform access, coordinating with publishing tools).

Other

• Perform other duties as requested during the consultancy.

Key Deliverables

Daily Social Media Delivery

• Social media content for UN Women’s global channels (copy, assets, scheduled posts).
• Timely correspondence with colleagues across the social media team, communication team and focal points in HQ
  Campaign & Thematic Packages
• Content plans, ideas, and coordinated social media packages for global campaigns (IWD, CSW, etc.).
• Liaison and coordination with the influencers, partners and UN sister agencies.
  
  Analytics, Insights & Reporting
• Weekly + Quarterly analytics reports support detailing performance, trends and recommendations.
• Monthly follower growth updates across UN Women global channels.

Organizational Support & Technical Coordination

• Up to date, organized social media calendars, plans, and shared resources.
• Coordination of administrative tasks related to digital workflows.

Consultant’s Workplace and Official Travel: This is a home-based consultancy. (CET-compatible working hours)

Competencies :

Core Values:

• Integrity;
• Professionalism;
• Respect for Diversity.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women’s Values and Competencies Framework: 

Education:

• An advanced university degree (Master’s or equivalent0 in communications, media, journalism or a related field is required.
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience: 

• At least 2 years of professional experience in social media content creation, writing, and editing.
• Experience developing and implementing social media campaigns.
• Strong ability to write engaging, platform-specific copy for global audiences.
• Experience using social media management tools (e.g., Hootsuite, sprout social, Meltwater) and analytics/listening tools.
• Experience with content production, including advising on video, graphics and short-form content (e.g., Reels, TikTok).
• Experience engaging youth audiences and/or supporting youth-focused digital content is desirable.
• Experience working in fast-paced news, advocacy, or humanitarian contexts is desirable.
• Strong understanding of social media trends, platform best practices and emerging features.
• Familiarity with women’s rights, gender equality, and human rights issues is highly desirable.
• Experience within the UN system or international organizations is an asset.

Language:

• Fluency in English required, 
• Knowledge of French and/or Spanish are desirable.

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)

Note: Applicants must ensure that all sections of the application form, including the sections on education and employment history, are completed. If all sections are not completed the application may be disqualified from the recruitment and selection process.