Volunteer Engagement Assistant

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. UNICEF is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children. The United Nations Children's Fund (UNICEF) has been present in Brazil since 1950, supporting the most important changes in childhood and adolescence in the country. UNICEF participated in major immunization and breastfeeding campaigns; the mobilization that resulted in the approval of Article 227 of the Federal Constitution and the drafting of the Child and Adolescent Statute; the movement for universal access to education; programmes to combat child labour; among other great advances in guaranteeing the rights of Brazilian girls and boys. In recent decades, Brazil has promoted a strong process of inclusion of children and adolescents in public policies. However, a significant portion of the population remains excluded. Therefore, in its cooperation programme with the Brazilian Government for the period 2024-2028, UNICEF focuses its efforts on the most vulnerable and excluded girls and boys, with a special focus on children and adolescents who are victims of extreme forms of violence. These children and adolescents in situations of greater vulnerability are spread throughout Brazil, but they are more concentrated in the Amazon, in the Northeast and in large urban centers. Through the UNICEF Seal, UNICEF promotes commitments to guarantee the rights of children and adolescents in the Northeast and in the Amazon regions in Brazil. In large cities, UNICEF works with a focus on reducing intra-municipal inequalities, through the #AgendaCidadeUNICEF.

Millions of people around the world support UNICEF and its mission by raising funds, advocating, and volunteering to help children in various ways. This global network of supporters represents a powerful opportunity to deepen engagement with a committed group of volunteers—significantly expanding UNICEF’s reach and transformative potential.

Volunteers can play a unique role in strengthening UNICEF’s work by:
- Building stronger connections, improving communication, and enhancing accountability between UNICEF and the communities it serves.
- Fostering dynamic dialogue, debate, and knowledge sharing about children’s rights in the areas where UNICEF operates.
- Expanding UNICEF’s presence and visibility, thereby amplifying program impact and strengthening advocacy and the UNICEF brand for child rights.

Since 2020, as part of the digital communication strategy – including, but not only, UNICEF’s social networks strategy - UNICEF Brazil has run an online volunteer program, #tmjUNICEF, designed to share information, co-create advocacy campaigns, and promote behaviour change around children’s rights, mental health, climate change, and misinformation. The initiative provides young people with tools to create social media content—such as videos and carousels—helping them amplify UNICEF’s messages across their own channels as well as UNICEF’s platforms. The program currently counts with around 150 active volunteers.

Beyond the online volunteering efforts of #tmjUNICEF, the digital communication team in UNICEF Brazil also coordinates five Youth Advocates and one Youth Health Advocate (who is part of the Youth Health Council). These advocates serve as young representatives of UNICEF’s mission, acting as spokespersons in public events, and embodying the organization’s values. They receive ongoing training and guidance from UNICEF to ensure their participation is meaningful, informed, and aligned with the organization’s strategic priorities.

Under the direct supervision of the Digital Communication Officer, the UN Volunteer will support the implementation of UNICEF Brazil’s digital engagement and youth participation strategies, with a focus on the #tmjUNICEF volunteer program and the #EntreNoClimaUNICEF movement, as well support the maintenance of UNICEF’s official social networks.
1. Volunteer Engagement
• Develop and implement an annual action plan for volunteers, including training opportunities, guest speakers, and strategies to maintain high engagement levels.
• Plan and calendarize key annual moments for the creation and dissemination of volunteer-generated content.
• Provide training and support to volunteers so they can produce and share communication materials for social media and campaigns.
• Act as main point of contact for volunteers by sharing relevant and current content to support content creation.
• Act as brand guardian and support volunteers in the correct use of #tmjUNICEF brand guidelines.
• Manage and regularly update the volunteer database, including keeping records of meeting and training attendance, content production and other mandatory or optional activities.
• Review scripts, cards and videos following UNICEF guidelines, and coordinate approval by technical areas, when needed.
• Facilitate collaboration between volunteers, the Communication Section, and relevant programmatic areas.
• Coordinate engagement with youth and adolescents participating in UNICEF programs.
• Support the coordination of events, development of ideas, and other digital engagement activities. Monitor and manage relationships with volunteers through weekly meetings and digital platforms (e.g., WhatsApp, ClickUp).
• Prepare and disseminate participation certificates for training sessions and a volunteer participation certificate at the end of the year.
• Coordinate #EntreNoClimaUNICEF Action Days and the production of related content.
2. Digital Communication and Events
• Support the production of digital materials, including cards, videos, and other creative content as needed by the Communication team and for the representative professional social networks.
• Provide assistance during internal and external UNICEF events, including logistical and communication support.
3. Youth Advocates Engagement
• Support the development of an annual action plan for Youth Advocates, mapping opportunities for participation and visibility across campaigns and events.
• Create a development plan for Youth Advocates, combined with the volunteers’, including mentoring, training, and capacity-building opportunities to strengthen their advocacy skills.

Key Expected Results
1. Engagement and Community Management
• Strategy Implementation: Adapt and implement engagement strategies for #tmjUNICEF and related projects, fostering strong relationships and maintaining high participation through online meetings, conversations, training, and content creation.
• Content Support: Assist the volunteer community in producing and disseminating content across UNICEF’s social media platforms.
• Training Organization: Plan and organize online and in-person training sessions, ensuring high-quality content, experienced speakers, engaging learning experiences, and seamless logistics.
• Volunteer Coordination: Support coordination between #tmjUNICEF volunteers and NUCA participants (from the UNICEF Municipal Seal initiative) to align digital and in-person activities.
• Special Events: Support the organization and execution of #EntreNoClimaUNICEF Action Days in collaboration with the Adolescent Engagement team.
2. Content Production
• Material Production: Support the creation of communication materials, including social media posts, videos, and livestream content, in collaboration with the Digital Communications team, both for UNICEF’s and the representative official networks.
• Script Writing: Draft scripts summarizing monthly activities and highlights from the #EntreNoClimaUNICEF movement.
• Youth-Oriented Content: Suggest and develop creative video and social media content tailored to young audiences, especially for TikTok and other youth-focused platforms.
• Translate content from English or Spanish into Portuguese.
3. Monitoring and Evaluation
• Engagement Tracking: Monitor volunteer activity and engagement daily through WhatsApp and ClickUp, ensuring active participation
• Regularly update the volunteer database to reflect participation.
• Activity Assessment: Conduct regular monitoring and evaluation to measure reach, impact, and performance of volunteer activities. Prepare and share analytical reports and insights with UNICEF teams in a timely manner.