Progamme Manager - Social Media (m-f-d)

Bonn

Organization: FSC - Forest Stewardship Council
Location: Bonn
Grade: Mid level - Mid level
Occupational Groups:
- Communication and Public Information
- Managerial positions
- Sales and Marketing
- Marketing (Digital, Advertisement, Brand, Promotion)
Closing Date:

The Scope

The Progamme Manager - Social Media is responsible for the strategic coordination, governance, and implementation of FSC’s social media program. The role ensures that social media supports FSC’s mission, reputation, and long-term narratives through coherent, credible, and creative communication.

The position operates at program level and combines strategic planning, editorial and creative oversight, and hands-on implementation. The incumbent also provides guidance and support to FSC’s regional offices and network representatives and partners to ensure consistent standards, quality, and alignment across decentralized social media account

Main Roles & Responsibilities

Lead the strategic redesign and ongoing development of FSC’s social media communications programme, transforming it from a set of channels into a coherent, purposeful, and future-oriented communications system.
Define and continuously refine the role and ambition of social media within FSC’s overall communications strategy, ensuring it supports organizational objectives, strengthens credibility, and enables long-term narrative building rather than reactive or fragmented activity.
Establish and maintain programme-level frameworks, standards, and governance that provide clarity, direction, and consistency for social media use across FSC, while remaining flexible enough to evolve with changing platforms and audience expectations.
Provide creative direction and content design leadership, setting a clear vision for how FSC’s work is presented digitally and ensuring communications are engaging, accessible, and appropriate for professional, policy, and stakeholder audiences.
Design and steward structured content formats, storytelling approaches, and thematic series that allow FSC to communicate complex issues clearly, build recognition over time, and sustain meaningful narratives rather than one-off posts.
Work closely with subject-matter experts to translate technical, scientific, and policy-related content into high-quality social media communications that are accurate, understandable, and compelling without compromising substance or credibility.
Safeguard FSC’s editorial integrity and institutional voice by ensuring consistency, quality, and clarity across platforms, formats, and contributors.
Coordinate a balanced, platform-aware distribution strategy, ensuring content is adapted thoughtfully to different environments and reducing reliance on any single channel by strengthening FSC’s overall digital presence.
Introduce and manage the responsible use of digital and AI-enabled tools to support research, planning, content development, and editorial consistency, ensuring these tools enhance efficiency and insight while preserving professional judgement, creativity, and quality standards.
Act as a strategic point of reference for the FSC network, providing guidance and practical support to regional offices, network partners, and decentralized social media account managers.
Develop, maintain, and continuously improve social media guidelines, creative frameworks, templates, and best-practice resources to support consistent, high-quality communication across the FSC network.
Enable consistency across FSC’s global social media presence while respecting regional relevance, local context, and diverse audiences, balancing central direction with decentralized implementation.
Define and monitor programme-level performance indicators, using insights and evaluation to inform learning, adaptation, and continuous improvement of FSC’s social media communications.
Carry out any other task as assigned by the formal supervisor and project work as assigned according to special organizational needs.

Your profile

Qualification, Experience and Skills:

Education and Training: University degree in Communications, Marketing, Design, Multimedia, Digital Communication, or a related field.

Working Experience, Style and Skills:

Several years of professional experience in social media or digital communications at mid to senior level.
Experience redesigning social media activities in complex or decentralized organizations.
Demonstrated creative and conceptual thinking within institutional or mission-driven communications.
Experience providing guidance and support across multiple social media accounts or regional teams.
Strong organizational, planning, and project management skills.
Solution-oriented and service-oriented attitude to work.
High levelof diligence, accuracy, and ability to work independently.
Strong analytical and problem-solving skills.
Ability to pay close attention to detail as it relates to social content
Digital and Platform Skills–Strong practical experience working in modern digital communication environments, including social media management and publishing platforms, content creation and adaptation tools, analytics and insight dashboards, and collaborative digital workflows. Confidence in working with evolving digital tools, including AI-enabled systems, to support research, planning, content development, and editorial consistency is required.

Communication Skills:

Native-level English is a requirement for this role.
Other languages are a plus.
Excellent written and verbal communication skills.
Ability to establish and maintain positive interpersonal relations.

Why us?

Be part of a globally recognized organization at the forefront of sustainable forestry and contribute to the mission to help protect the world’s forests.
Play an active role in the FSC global community of 400+ forest stewards who come together in-person at least once a year.
Benefit from cross-cultural collaboration and networking opportunities by working in a dynamic, inclusive, and diverse international culture with over 60 nationalities represented under one roof.
Benefit from work-life balance with our hybrid working structure.
30 vacation days yearly.
Regional transportation ticket.
Breakfast bars, coffee, tea.
Take part in learning lunches.
Celebrate together festivals from different cultures.

The Fine Print

• Location: Bonn, Germany.
• Working Hours: Full time - 40 hours per week.
• Duration of Employment: Temporary contract – 2 years (extension possible, subject to satisfactory performance).
• Starting Date: As soon as possible.
• Travel: Sporadic travel is required.

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We are looking forward to your application!

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About us

Welcome to FSC!
The Forest Stewardship Council (FSC) is a globally recognized non-profit organization at the forefront of promoting sustainable forestry. With over 150 million hectares of certified forests and a trusted reputation among NGOs, consumers, and businesses, FSC is leading the way in ensuring the long-term health and resilience of the world’s forests.

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We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.

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