Details
Mission and objectives
Pakistan was the sixth country in the world to sign and ratify the Convention on the Rights of the Child, less than one year after it was adopted by the United Nations General Assembly in 1989. However, children and adolescents living in Pakistan still face acute challenges.
UNICEF supports the Government of Pakistan to accelerate progress for children, work to achieve the Sustainable Development Goals (SDGs) and help children realize their rights under the Convention on the Rights of Children. This will be made through, among others things, strong partnerships with provincial authorities, teachers and health professionals, frontline workers and social mobilisers, communities and families, and of course the children and adolescents themselves.
In particular, UNICEF will work so that:
Every child survives and thrives -- being in good health, immunised, protected from polio and accessing nutritious food.
Every child learns.
Every child is protected from violence and exploitation, and registered at birth.
Every child lives in a safe and clean environment, with access to safe drinking water and adequate sanitation.
UNICEF supports the Government of Pakistan to accelerate progress for children, work to achieve the Sustainable Development Goals (SDGs) and help children realize their rights under the Convention on the Rights of Children. This will be made through, among others things, strong partnerships with provincial authorities, teachers and health professionals, frontline workers and social mobilisers, communities and families, and of course the children and adolescents themselves.
In particular, UNICEF will work so that:
Every child survives and thrives -- being in good health, immunised, protected from polio and accessing nutritious food.
Every child learns.
Every child is protected from violence and exploitation, and registered at birth.
Every child lives in a safe and clean environment, with access to safe drinking water and adequate sanitation.
Context
The Advocacy and Communication (A&C) section at The United Nations Children’s Fund (UNICEF) Pakistan plays a pivotal role in amplifying the organization's mission through strategic external communications. By advocating for children's rights, the Advocacy and Communication (A&C) section supports The United Nations Children’s Fund (UNICEF)'s diverse programmes across Pakistan, ensuring that the voices of children and their needs are heard and addressed.
In this dynamic environment, the UN Volunteers Communication Associate - Digital Media & Engagement is instrumental in crafting and disseminating interactive content that resonates with our audiences. This role involves producing compelling advocacy materials and promoting The United Nations Children’s Fund (UNICEF)'s initiatives, events, and campaigns across various digital platforms, including social media channels and the official website.
In this dynamic environment, the UN Volunteers Communication Associate - Digital Media & Engagement is instrumental in crafting and disseminating interactive content that resonates with our audiences. This role involves producing compelling advocacy materials and promoting The United Nations Children’s Fund (UNICEF)'s initiatives, events, and campaigns across various digital platforms, including social media channels and the official website.
Task description
Under the guidance of the Digital Communication Specialist, the UN Volunteer Communication Associate - Digital Media & Engagement will be responsible for creating engaging content, managing community interactions, and leveraging digital insights to strengthen The United Nations Children’s Fund (UNICEF) Pakistan's online presence. The role is not only about maintaining our digital platforms but also about innovating and adapting to the evolving digital landscape to keep our message at the forefront of advocacy for children's rights.
A. Content production:
1. Assist in managing content calendar for social media platforms.
2. Assist in scheduling specific, timely campaigns across all platforms in line with international days, current events etc.
3. Support in creating engaging social media content on a weekly/ monthly basis. Pitch new
approaches and angles for content. 4. Write strong copy aligned with The United Nations Children’s Fund (UNICEF)'s style, for social media, and long form for web.
5. Produce and post-produce multimedia content (photo and video) for digital platforms, including basic graphic design, photo and video editing.
6. Assist in promoting content online.
B. Community Engagement:
Support the communication section to:
1. Coordinate, monitor, and manage direct communications on UNICEF Pakistan's digital channels: YouTube, LinkedIn, Facebook, Instagram, Twitter and TikTok. Assist in monitoring and replying to Tweets, comments and messages from followers, under supervision of the Digital Communication Specialist.
2. Help employ community management best practices to encourage online audiences to participate in social media discussions, increase their understanding of our work for children
3. Monitor analytics and produce weekly/monthly reports.
4. Support the growth of The United Nations Children’s Fund (UNICEF) Pakistan social media channels.
5. Monitor current events, public opinion and press, identify issues and trends, and advise on appropriate digital media response.
C. Research, reporting and knowledge management:
1. Support organization of digital assets and content calendars.
2. Research articles, stories, resources, or other content that is relevant to our audiences/communities.
3. Support regular meetings with Digital Communication team to plan for the upcoming social media editorial calendar.
4. Monitor and evaluate UNICEF's social media performance
5. Support the communications sections to update information and key messages.
A. Content production:
1. Assist in managing content calendar for social media platforms.
2. Assist in scheduling specific, timely campaigns across all platforms in line with international days, current events etc.
3. Support in creating engaging social media content on a weekly/ monthly basis. Pitch new
approaches and angles for content. 4. Write strong copy aligned with The United Nations Children’s Fund (UNICEF)'s style, for social media, and long form for web.
5. Produce and post-produce multimedia content (photo and video) for digital platforms, including basic graphic design, photo and video editing.
6. Assist in promoting content online.
B. Community Engagement:
Support the communication section to:
1. Coordinate, monitor, and manage direct communications on UNICEF Pakistan's digital channels: YouTube, LinkedIn, Facebook, Instagram, Twitter and TikTok. Assist in monitoring and replying to Tweets, comments and messages from followers, under supervision of the Digital Communication Specialist.
2. Help employ community management best practices to encourage online audiences to participate in social media discussions, increase their understanding of our work for children
3. Monitor analytics and produce weekly/monthly reports.
4. Support the growth of The United Nations Children’s Fund (UNICEF) Pakistan social media channels.
5. Monitor current events, public opinion and press, identify issues and trends, and advise on appropriate digital media response.
C. Research, reporting and knowledge management:
1. Support organization of digital assets and content calendars.
2. Research articles, stories, resources, or other content that is relevant to our audiences/communities.
3. Support regular meetings with Digital Communication team to plan for the upcoming social media editorial calendar.
4. Monitor and evaluate UNICEF's social media performance
5. Support the communications sections to update information and key messages.
At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.