What we do

The International Committee of the Red Cross (ICRC) works worldwide to provide protection and humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and, at the same time, promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Your role

Exponential developments in new technologies have significantly changed the external information environment that the ICRC operates, engages and communicates in. This complex information environment requires a strong capacity to develop innovative data acquisition and data analytics approaches to measure the ICRC visibility, reputational health, and the strategic impact of public communication. The ICRC is also strengthening its capacity to detect, assess and respond to the changing digital and harmful information landscape to mitigate the potential associated harm and risks to its mission and brand.

The Brand Perception Analytics Team Leader manages a team of two analysts to deliver impactful research and strategic intelligence. This role focuses on the penetration of key messages, audience perception mapping, Share of Voice benchmarking and other brand performance metrics, while providing reporting on harmful information directly or indirectly affecting the organization.

The person will translate complex data into strategic narratives to inform high-level operational and communication decision-making.

You will adapt the team’s services to meet emerging institutional priorities, such as addressing challenges posed by fast-paced digital communication environments and harmful information, and bridging the gap between advanced data science and brand strategy.

The role combines leadership in data modelling and automation with reputational risk assessment and strategic advisory to ensure the ICRC’s communication is evidence-based, impact-driven, and resilient against digital threats.

It entails extensive coordination and collaboration with ICRC technical units, cybersecurity experts, external service and platform providers, and ICRC strategic. It contributes to institutional reporting and R&D on monitoring tools.

Main activities & functional responsibilities

  • Integrated Intelligence Reporting: Leads reporting on ICRC public communication and positioning by translating data from external providers into actionable insights on brand performance as well as on sentiment, dynamics, actors, and drivers of harmful information campaigns.
  • People Management & Mentorship: Coordinates and oversees the work of the two analysts to deliver high-quality analytical services. In crises, provides analytical surge support and ensures strategic and operational continuity when colleagues are absent. As a people manager, leads the performance management, coaching, and professional development. Ensures effective coordination, workload balance, and alignment with both communication and digital risk priorities.
  • Applied Data Science: Leads the design, development, and implementation of applied data science solutions to strengthen the ICRC capacity for predictive monitoring, audience intelligence, and data-driven communication.
  • Audience & Network Analysis: conducts social network analyses to map influencer networks and develops audience segmentation models to identify both supportive information networks and sources of harmful discourse.
  • Sentiment & Perception Modelling: Leads the design and application of sentiment analysis models to evaluate online discourse and develops high-level dashboards to monitor the ICRC’s long-term brand health, communication performance, and public positioning.
  • Advanced Analytics & AI: Collaborates across internal teams and external partners to leverage machine learning and AI for interpreting emerging trends. Contributes to the deployment of AI, machine learning, and natural language processing (NLP) models to capture brand nuance and automate the monitoring of harmful information, patterns and sources of harmful information, and the identification of bots and trolls.
  • Digital Risk Assessment: Investigates coordinated inauthentic behavior, deepfakes, and other AI-generated content linked to harmful information, providing strategic recommendations on the potential impact on ICRC perception and operational access.
  • Data Governance & Optimization: Maintains and optimizes databases and dashboards, automating data preparation and transformation to ensure a clear and accurate narrative of the information environment. Improves keyword sets for both brand tracking and topic identification.
  • Platform Expansion: Expands the data collection and monitoring capacity by incorporating new languages and platforms—such as Telegram, TikTok, LinkedIn, Signal, and VKontakte, using ethical web scraping and stakeholder-tracking methodologies
  • Strategic Advisory: Acts as a bridge between data and creativity, providing evidence-based recommendations to communication and operational teams on brand positioning and digital risk mitigation.

Relationships

  • Internally, interacts with other divisions and units (e.g. Protection, Resource Mobilization, Digital Communication) and delegations concerned by data management or participating in a common project.
  • Externally, interacts with data scientists.

Education and Experience required

  • Master’s degree in Communications, Tech and Data Science, Computer science, Statistics, Political Science, or related field.
  • 8+ years’ experience in data analytics, data science, & data visualization with a focus on cross-channel brand monitoring, strategic communications and open-source information.
  • Proven experience in identifying and analyzing trends in social and traditional media, including the dynamics of harmful information campaigns.
  • Proven experience in people management
  • Strong interest in communications and humanitarian affairs, with a sophisticated understanding of how geopolitical factors influence brand perception and the information landscape

Soft Skills

  • An innate desire to solve problems in an innovative way
  • A strategic mindset capable of connecting digital data to real-world reputational risks.
  • Proactive team leader who fosters effective collaboration Flexible, responsive and capable of delivering high-stakes insights under tight and sudden deadlines
  • Ability to analyze and synthesize vast amounts of information and identify key insights.
  • Demonstrated experience leading and coordinating complex tasks across multidisciplinary and global teams

Technical skills

  • Proficiency in quantitative and qualitative research methodologies and brand health tracking frameworks.
  • Expertise in web and social media monitoring & analytics tools and software (Sprinklr, Google Analytics, Matomo, Cision, Brandwatch, Meltwater, etc.)
  • Expertise in programming: Python, R, SQL; JavaScript or GIS tools (QGIS, ArcGIS), with the ability to apply these to both sentiment analysis and threat detection.
  • Advanced data storytelling skills, with the ability to translate complex findings into strategic insights for non-technical senior leadership.
  • Knowledge of cybersecurity fundamentals & privacy and data protection regulations
  • Strong understanding of legal and ethical guidelines in data collection, processing and management
  • Working Knowledge of French, Arabic, Spanish, or Russian is an asset

What we offer

  • Rewarding work in a humanitarian and multicultural environment
  • A two-week orientation course and other opportunities for further in-house training
  • Attractive social benefits
  • Hybrid working model

Additional information

  • Type of role: Data Scientist 2 (801038) 
  • Working rate: 100%
  • Location: Belgrade Hub (Tresnjinog cveta 1, Belgrade)
  • Job level: C1
  • Length of assignment: Open-ended
  • Type of position: Resident (The  vacancy is open only for persons with Serbian citizenship or a personal work permit in the Republic of Serbia)
  • Application deadline: 11.04.2026.

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates.

If you are interested in this position, please send us your CV and motivation letter in English. Only shortlisted candidates will be contacted.

Our values

At the ICRC, we value impact, collaboration, respect, and compassion. We seek candidates who demonstrate behaviors based on these shared values. For more information on the ICRC values, please visit this 
At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.