TikTok Platform Manager

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: TikTok Platform Manager

TYPE OF CONTRACT: Consultant

UNIT/DIVISION: COM/HQ

DUTY STATION (City, Country): HQ Rome, Italy

DURATION: 11 months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

WFP's Social Media team is looking for a platform manager who brings strategic and tactical understanding of vertical video content and emerging social platforms, with expertise in TikTok. The Platform Manager will monitor uprising trends, master platform-native editing and pacing, support building content plans and libraries, and ensure WFP's vertical video strategy is aligned across platforms.

ACCOUNTABILITIES/RESPONSIBILITIES:

Under the general supervision and guidance of the Social Media Manager, the Platform Manager will be responsible for the following key duties:

Platform Management & Vertical Video Strategy

• Oversee and manage WFP's TikTok account as the primary platform, ensuring consistent, high-quality content that drives follower growth and engagement;
• Develop and implement vertical video content strategy across TikTok, Reels, YouTube Shorts, and emerging platforms;
• Monitor platform trends, algorithm changes, and new features to identify opportunities for WFP to join meaningful conversations and maximize reach;
• Adhere to vertical video best practices and provide guidance to regional offices and country offices on platform-specific content creation;
• Test new platforms and formats, providing recommendations on where WFP should invest resources.

Content Creation & Production

• Edit and produce vertical video content using trending in-platform editing tools and techniques (TikTok, CapCut, Instagram Reels, etc.);
• Be one of the faces of WFP on TikTok and other vertical video platforms to highlight key narratives for brand awareness, follower growth, and audience engagement;
• Work with Content Strategist, Community Manager, and regional offices to create platform-native content that supports overarching COM narratives and goals;
• Identify and package existing WFP content (field footage, interviews, b-roll) for vertical video formats across platforms;
• Create paid-first and organic-first vertical video content for priority audiences.

Community Management & Engagement

• Monitor comments and mentions across TikTok, to build interactions by responding to comments, stitching, duetting, and remixing relevant content;
• Support the Social Media Community Manager in executing the platform strategy by identifying key brand-building moments to create authentic and positive interaction with followers;
• Escalate issues, reputational risks, or negative comments to the Social Media Manager and Media Team in a timely manner.

Analytics & Insights

• Understand platform-specific metrics and provide actionable insights on viral videos, trends, and audience behavior;
• Conduct regular analytics assessments of vertical video performance across platforms;
• Provide monthly reporting on platform growth, engagement, and content performance;
• Identify patterns and best practices that can be applied across WFP's social media channels.

Content Library & Resource Management

• Build and maintain a vertical video content library and repository of ready-to-use raw clips, templates, and assets;
• Develop templates and toolkits for regional and country offices to create platform-native vertical video content;
• Coordinate with country office teams and regional offices to source and curate vertical video content.

DELIVERABLES AT THE END OF THE CONTRACT:

• Implement and execute WFP's vertical video content strategy;
• Increase audience growth on TikTok;
• Build a content library of ready-to-use vertical video assets;
• Deliver analytics reports on platform performance and audience insights;
• Provide guidance and training on vertical video content creation.

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education: University degree in Communications, Digital Media, Marketing, Journalism, or related field.

Experience: Minimum 2-3 years of experience managing social media accounts with focus on vertical video content (TikTok, Instagram Reels, YouTube Shorts). Demonstrated portfolio of viral or high-performing vertical video content. Experience with international organizations, NGOs, or humanitarian agencies is desirable.

Knowledge  & skills:

• In-depth understanding and proficiency of TikTok in-app content creation, as well as supporting apps such as CapCut, Splice, InShot. 

• Previous video editing experience. 

• Keen eye for impactful visual assets. 

• Ability to multitask and work in a fast-paced environment. 

• Excellent time management and organisational skills. 

• Proactive, strategic and able to work independently. 

• Fully committed and motivated to achieve the aims of the UN World Food Programme. 

Languages: Excellent command of written and spoken English. Working knowledge of a second UN language (French, Spanish, Arabic) would be an asset.

Working Arrangements: The position is on-site for locally based candidates. Remote work may be considered for candidates not based locally. Please note that no relocation or allowance support is provided.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.