CRM Marketing Manager

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: CRM Marketing Manager
TYPE OF CONTRACT: Regular Consultant
UNIT/DIVISION: ShareTheMeal, PSP
DUTY STATION (City, Country): Berlin, Germany
DURATION: 11 months

BACKGROUND
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people
recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFP’s Private Partnerships and Fundraising Division (PSP) strives to mobilize funding, technical
assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.

ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger. ShareTheMeal currently has more than 1.9 million users worldwide, who have shared more than 290 million meals (US$ 200 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward.
The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing
and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.

PURPOSE OF THE ASSIGNMENT
For our new growth plan focused on growing revenue from existing donors, we are looking for a CRM Manager to design, scale, and continuously optimize data-driven customer journeys that drive engagement, retention, and long-term donor growth. The CRM Manager will own the end-to-end execution and optimization of multi-channel CRM communications in Braze (Customer Engagement Platform), including campaign building, scheduling, execution, and performance monitoring. A significant part of the role focuses on data analysis and deep dives into customer behavior and campaign performance, translating insights into actionable lifecycle improvements and strategic recommendations.

This role requires strong collaboration across teams, working closely with Content, Analytics, and Marketing stakeholders to plan and prioritize CRM initiatives, align communications with the content calendar, and ensure messaging supports broader organizational objectives. The CRM Manager will also be responsible for maintaining clear documentation, planning frameworks, and performance assessments, ensuring learnings are captured and applied to future campaigns. Through experimentation, structured testing, and ongoing analysis, the CRM Manager plays a key role in improving donor engagement, retention, and incremental revenue through targeted email, push, and in-app communications.

ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant, reporting to Head of Growth Marketing- ShareTheMeal, will own end-to-end CRM strategy, execution, and optimization across the donor lifecycle:

CRM Analytics & Customer Insights
• Analyze donor behavior to identify engagement, retention, and growth opportunities.
• Conduct performance deep dives and translate insights into actionable recommendations for CRM strategy, segmentation, and communications.
• Communicate insights to stakeholders and maintain structured documentation of learnings.

CRM Planning & Campaign Execution (Braze)
• Partner with Content, Brand, Product, BI, and Marketing teams to align CRM communications with organizational priorities.
• Plan, build, schedule, QA, and execute multi-channel campaigns (email, push, in-app), including seasonal and priority campaigns.
• Ensure accurate segmentation, personalization, dynamic content, and alignment with lifecycle objectives.

Performance Monitoring & Optimization
• Track engagement, conversion, retention, and revenue KPIs; evaluate incremental impact and flag risks or anomalies.
• Monitor deliverability and recommend mitigation strategies for high-volume or seasonal campaigns.
• Lead continuous improvement through experimentation, A/B testing, and applying insights to campaigns and automated journeys.
Lifecycle & Automation Collaboration
• Support automated journey development with the Lifecycle & Automation Specialist, ensuring consistency across campaigns and always-on programs.
• Contribute insights, messaging improvements, and performance learnings to lifecycle initiatives.

Reporting & & BI Collaboration

• Define reporting needs, collaborate with BI to enhance dashboards, and use insights to inform campaign planning and prioritization.

DELIVERABLES AT THE END OF THE CONTRACT:

• Timely and high-quality execution of all seasonals, recurring, and ad-hoc CRM campaigns across channels.
• Strong alignment between CRM execution, lifecycle priorities, and the Content Calendar.
• Clear and consistent generation of data-driven insights on donor

behavior, including engagement patterns, churn points, retention drivers, and lifecycle opportunities.
• CRM learnings and performance insights are documented, synthesized, and proactively shared with cross-functional teams (Content, Marketing, Product, BI) to inform broader strategy and decision-making.
• Quarterly experimentation roadmap delivered with structured hypotheses, measurable outcomes, and documented learnings applied to future campaigns and journeys.
• Improved understanding across teams of donor retention habits and lifecycle dynamics, enabling more effective planning and

personalization.
• Well-coordinated and scalable localized campaigns delivered across priority markets.
• Strong collaboration and knowledge exchange across Lifecycle, BI, Content, Product, and Marketing teams.
• Continuous improvement of donor engagement, retention, and incremental revenue driven through CRM initiatives.

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education: Master'sDegree or equivalent in International Development, Political Science, International Relations and/or other relevant

experience.
Experience: 5 years' experience managing retention, lifecycle or CRM marketing campaigns.
Experience in managing user journeys and monitoring performance through data.

Hard Skills:
• Strong hands-on experience with Braze (or similar CRM platform), including advanced segmentation, journey orchestration, automation setup, and campaign optimization.
• Proven experience managing multi-channel CRM communications (email, push, in-app) in a mobile-first or app-led environment.
• Deep understanding of CRM performance metrics, experimentation frameworks, and incrementality, with the ability to translate insights into measurable business impact.
• Demonstrated experience analyzing existing customer behavior and lifecycle performance, identifying opportunities to improve activation, engagement, retention, and customer lifetime value.
• Ability to develop data-informed segmentation and personalization strategies, using behavioral and lifecycle signals to drive more relevant customer experiences.
• Experience partnering with Analytics/BI teams to define reporting needs, interpret performance trends, and prioritize optimization

opportunities.
• Strong stakeholder management skills, with experience collaborating cross-functionally across Marketing, Product, Content, and Data teams. Experience contributing to CRM planning and lifecycle roadmaps, balancing business priorities with customer experience considerations.
• Familiarity with localization and translation workflows across multi-market environments.

• Strong attention to detail, QA discipline, and ability to manage multiple priorities while maintaining high execution standards.

Soft skills
• Strong analytical abilities, both quantitative and qualitative.
• Ability to make technical decisions that balance platform-specific needs with cross-platform
• Efficiency.
• Excellent problem-solving skills
• Ability to interact with managers and stakeholders with maturity and tact.
• Mature judgment with strong interpersonal skills.
• Collaborative spirit is able to work effectively across diverse teams and cultures.
Self-motivated and able to work with a high degree of autonomy.
• Excellent Communication Skills – Able to clearly convey insights, recommendations, and complex data to both technical and non-technical stakeholders.

Cross-Functional Collaboration – Works effectively across Content, Product, Marketing, and BI teams to align strategies, plan campaigns, and execute initiatives.
• Attention to Detail & Quality Orientation – Ensures accuracy in campaign setup, segmentation, QA, and reporting, minimizing errors and maintaining high standards.
• Adaptability & Prioritization – Comfortable managing multiple projects, deadlines, and changing priorities in a fast-paced, dynamic environment.
• Adaptability to rapidly evolving mobile technology landscape.
• Fully committed and motivated to achieve the aims of the World Food Programme.

Languages: Excellent oral communication skills. Full proficiency in English, knowledge and other UN language is an asset. Strong writing skills are required.
 

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.