Details
Mission and objectives
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.
Context
UNICEF Latin America and the Caribbean Regional Office (LACRO) is based in Panama and coordinates with 24 LAC Country Offices (CO) operating in 36 countries and territories. The current digital dynamics raise high levels of reputational risk that can affect UNICEF’s mission in a highly polarized environment, and at the same time sets an increased demand for digital engagement in LAC to position UNICEF as a relevant and reliable source of information, tools and experience for children and youth.
On the digital landscape, one of the pillars of the Advocacy & Communication Section relies on engaging prioritized audiences through digital platforms to promote children’s rights. To effectively reach and engage those audiences with a dedicated segmentation strategy, UNICEF seeks to leverage digital platforms management in combination with data analysis to provide our audience with relevant, trusted, and appealing experiences that lead them to be UNICEF digital supporters.
In this context, the UNV will support the management and monitoring of UNICEF LACRO’s digital platforms through social media management, paid media implementation, monitoring key issues, analytics, reporting and support to digital initiatives. In line with the Regional Digital Strategy, the UN Volunteer will also contribute to activities planned to enhance the digital capacity of LAC country offices.
On the digital landscape, one of the pillars of the Advocacy & Communication Section relies on engaging prioritized audiences through digital platforms to promote children’s rights. To effectively reach and engage those audiences with a dedicated segmentation strategy, UNICEF seeks to leverage digital platforms management in combination with data analysis to provide our audience with relevant, trusted, and appealing experiences that lead them to be UNICEF digital supporters.
In this context, the UNV will support the management and monitoring of UNICEF LACRO’s digital platforms through social media management, paid media implementation, monitoring key issues, analytics, reporting and support to digital initiatives. In line with the Regional Digital Strategy, the UN Volunteer will also contribute to activities planned to enhance the digital capacity of LAC country offices.
Task description
Under the direct supervision of the Communication Officer, the International UN Volunteer will undertake the following tasks to maintain and systematically grow UNICEF LACRO’s online community across platforms:
Monitoring, analytics and reporting
• Monitor and analyze the impact of RO’s digital channels and produce timely reports with regional KPIs, with recommendations on tactics to improve UNICEF's digital presence according to performance and trends.
• Monitor and analyze topics impacting children’s rights in LAC, including emerging issues, to set alerts, mitigate risks and leverage opportunities for regional advocacy and communication initiatives.
Paid media
• Support in planning and execute implementation and monitoring of paid media strategies for reaching and engaging key audiences on regional prioritized issues, upon coordination with Advocacy & Communication Section and following UNICEF procedures, lessons learned as well as marketing and the digital landscape best practices.
Digital media – channels management
• Manage UNICEF LACRO social media channels, including planning, moderation, content management in various formats, organic and paid campaigns, analyzing trends
• Content creation for UNICEF LACRO social media channels in different formats (written, graphic, audiovisual)
• Manage UNICEF LACRO website on Drupal CMS, to keep it updated and aligned with the UNICEF web content lifecycle and the content quality assurance workflow, based on latest UNICEF policies and guidelines, browsers updates and best practices in the digital landscape.
Other tasks
• Support other teams and Country Offices in developing joint digital activities.
• Support initiatives to provide technical assistance to Country Offices in their digital strategies as needed, especially in measuring performance of their goals for voice, reach and engagement
Monitoring, analytics and reporting
• Monitor and analyze the impact of RO’s digital channels and produce timely reports with regional KPIs, with recommendations on tactics to improve UNICEF's digital presence according to performance and trends.
• Monitor and analyze topics impacting children’s rights in LAC, including emerging issues, to set alerts, mitigate risks and leverage opportunities for regional advocacy and communication initiatives.
Paid media
• Support in planning and execute implementation and monitoring of paid media strategies for reaching and engaging key audiences on regional prioritized issues, upon coordination with Advocacy & Communication Section and following UNICEF procedures, lessons learned as well as marketing and the digital landscape best practices.
Digital media – channels management
• Manage UNICEF LACRO social media channels, including planning, moderation, content management in various formats, organic and paid campaigns, analyzing trends
• Content creation for UNICEF LACRO social media channels in different formats (written, graphic, audiovisual)
• Manage UNICEF LACRO website on Drupal CMS, to keep it updated and aligned with the UNICEF web content lifecycle and the content quality assurance workflow, based on latest UNICEF policies and guidelines, browsers updates and best practices in the digital landscape.
Other tasks
• Support other teams and Country Offices in developing joint digital activities.
• Support initiatives to provide technical assistance to Country Offices in their digital strategies as needed, especially in measuring performance of their goals for voice, reach and engagement
At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.