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- FAO is committed to achieving workforce diversity in terms of gender, nationality, background and culture.
- Qualified female applicants, qualified nationals of non-and under-represented Members and person with disabilities are encouraged to apply;
- Everyone who works for FAO is required to adhere to the highest standards of integrity and professional conduct, and to uphold FAO's values
- FAO, as a Specialized Agency of the United Nations, has a zero-tolerance policy for conduct that is incompatible with its status, objectives and mandate, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination
- All selected candidates will undergo rigorous reference and background checks
- All applications will be treated with the strictest confidentiality
FAO’s commitment to environmental sustainability is integral to our strategic objectives and operations.
Organizational Setting
The Digital FAO and Agro-Informatics Division (CSI) is responsible for all Information Technology (IT) activities within the Organization, including defining IT policies, strategy, architecture, and standards, as well as delivering digital products and services that enable FAO’s global mandate.
Within CSI, the Digital Workplace workstream focuses on delivering modern, secure, and user-centric digital environments that enhance collaboration, productivity, and the overall employee and stakeholder experience across the Organization.
Under this workstream, the Digital Solutions unit is responsible for the design, development, integration, and continuous improvement of corporate systems and platforms, including ERP, CRM and other enterprise digital solutions that support FAO’s administrative, operational, communication, and engagement processes.
Within this context, the role requires strong subject-matter and technical expertise in Salesforce marketing automation technologies to support the implementation, integration, optimization, and operational management of FAO’s digital communication and stakeholder engagement capabilities. To support these objectives, FAO seeks to engage a Salesforce Marketing Automation Technical Specialist to provide specialized technical knowledge and contribute to the efficient and effective implementation and management of the Organization’s Salesforce Marketing Cloud environment.
The role is home-based and requires a minimum overlap of four working hours with the Rome, Italy time zone.
Reporting Lines
The Salesforce Marketing Automation Technical Specialist will report directly to the Senior Information Technology Officer and collaborate closely with the Salesforce Solution Architect, IT and Communication Divisions, and relevant business stakeholders across FAO divisions.
Technical Focus
The incumbent will play a key role in the implementation, enhancement, support, and optimization of FAO’s Salesforce marketing automation environment. The incumbent will support the delivery of digital communication and engagement initiatives through the configuration and management of subscriber journeys, audience segmentation, campaign orchestration, email communications, and preference management capabilities.
The incumbent will lead the design and implementation of scalable marketing automation solutions aligned with FAO business requirements and communication strategies. The role combines technical implementation and functional collaboration, ensuring that marketing automation capabilities are effectively integrated into FAO’s broader Salesforce ecosystem and enterprise architecture.
The incumbent will support solutions involving Marketing Cloud Advanced, Data Cloud, Journey Builder, Email Studio, Automation Studio, Contact Builder, CloudPages, and related Salesforce technologies.
Tasks and Responsibilities
The role includes both technical and functional activities such as:
• Collaborate with communication teams, digital engagement teams, and business stakeholders to gather and analyse requirements for marketing automation and subscriber engagement initiatives.
• Configure and manage Salesforce Marketing Cloud Advanced components including Journey Builder, Email Studio, Automation Studio, Contact Builder, and Cloud Pages.
• Design and implement automated communication journeys including campaigns, newsletters, stakeholder nurturing, event communications, and engagement campaigns.
• Develop and maintain audience segmentation strategies based on subscriber profiles, engagement behaviour, demographics, and organizational business rules.
• Support the implementation and maintenance of subscriber preference centers, consent management processes, and communication subscription models.
• Configure and optimize personalized and dynamic email content using AMPscript, dynamic content blocks, personalization strings, and reusable templates.
• Design and manage email campaign operations including scheduling, audience targeting, A/B testing, monitoring, and performance reporting.
• Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and external enterprise systems using APIs and middleware platforms such as Oracle Integration Cloud.
• Support data synchronization, subscriber imports, data cleansing, and audience unification processes across multiple data sources.
• Assist in the implementation and optimization of unified subscriber/customer profiles leveraging Salesforce Data Cloud capabilities.
• Troubleshoot and resolve issues related to automations, subscriber data, segmentation, deliverability, journeys, integrations, and email rendering.
• Monitor campaign performance and engagement metrics, providing recommendations for optimization and continuous improvement.
• Support deployment activities, release management, environment configuration, and documentation of technical and functional solutions.
• Conduct system testing, user acceptance testing (UAT), and quality assurance activities for marketing automation solutions.
• Provide training, guidance, and operational support to business users and communication teams to ensure effective platform adoption.
• Support governance, security, compliance, and data protection standards related to subscriber communications and consent management.
• Collaborate with external vendors, implementation partners, and internal technical teams to support project delivery and operational activities.
• Follow and monitor with Salesforce Marketing automation and Data Cloud product releases and recommend adoption of new capabilities where relevant.
• Contribute to agile project delivery activities including sprint planning, backlog refinement, documentation, and retrospectives.
• Prepare and maintain comprehensive technical and functional documentation, including solution designs, data flows, configuration settings, integration specifications, standard operating procedures, and user guides to support knowledge sharing, operational continuity, and long-term platform sustainability.
• Perform other related duties as required to support FAO’s Salesforce marketing automation ecosystem.
CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING
Minimum Requirements
• For Consultants: Advanced university degree from an institution recognized by the International Association of Universities (IAU)/UNESCO in Information Technologies, Computer Science, Digital Communications, Information Systems, or related field. Consultants with bachelor`s degree need two additional years of relevant professional experience
• For PSA: University degree (or technical degree/certificate) in Information Technologies, Computer Science, Digital Communications, Information Systems, or related field. Salesforce professional certifications and additional years of experience may be considered in lieu of a university degree
• Minimum 5 years of experience implementing and supporting Salesforce Marketing automation solutions.
• Working knowledge of English.
Desirable requirements
• Salesforce Marketing Cloud Administrator and/or Salesforce Marketing Cloud Email specialist certification is strongly preferred
• Salesforce Data Cloud certification is considered a strong advantage
• Salesforce Administrator certification is desirable
• Salesforce AI Specialist or Associate certification is desirable
• Knowledge of one of the other FAO official languages is an asset
FAO Core Competencies
• Results Focus
• Teamwork
• Communication
• Building Effective Relationships
• Knowledge Sharing and Continuous Improvement
Technical/Functional Skills
• Strong understanding of Salesforce Marketing Cloud Advanced architecture and core modules including Journey Builder, Email Studio, Automation Studio, Contact Builder, and CloudPages.
• Experience implementing and managing automated communication journeys and lifecycle marketing campaigns.
• Experience with subscriber segmentation, audience management, and personalized communications.
• Knowledge of Salesforce Data Cloud concepts including unified profiles, identity resolution, audience activation, and data harmonization.
• Proficiency with AMPscript, SQL, dynamic content, personalization techniques, and email template configuration.
• Familiarity with Salesforce Sales Cloud standard objects and OOTB features. Ability to understand complex data model and customizations.
• Experience integrating Marketing Cloud with Salesforce CRM and external systems using REST/SOAP APIs and middleware platforms.
• Experience integrating Marketing Cloud with third party tools through data tools and processes
• Understanding of consent management, preference centers, subscription models, and communication compliance frameworks.
• Experience with email deliverability best practices, sender reputation management, and campaign performance optimization.
• Ability to troubleshoot and resolve issues related to automation workflows, subscriber data, integrations, and campaign execution.
• Familiarity with Salesforce deployment and DevOps practices including package deployment, version control, and CI/CD processes.
• Experience with data imports, exports, transformations, and large-volume subscriber management.
• Knowledge of reporting and analytics capabilities related to digital campaigns and subscriber engagement.
• Strong collaboration and stakeholder engagement skills with the ability to work across technical and business teams.
• Familiarity with agile delivery methodologies and tools such as Jira and Confluence.
• Experience working in complex enterprise environments with multiple stakeholders and evolving business requirements.
• Understanding of data governance, security, and privacy standards related to digital communications and subscriber data management.
• Experience supporting multilingual communication environments is considered an advantage.
• Experience of identifying and leveraging AI agents for Marketing Cloud use cases.
Selection criteria
• Salesforce Marketing Cloud certifications.
• Experience with marketing automation, digital campaign management, subscriber lifecycle management, and email communications platforms.
• Outstanding analytical, business process development skills and problem-solving skills.
• Ability to troubleshoot system, process and data issues; ability to think clearly under pressure.
• Demonstrated and proven ability to provide superior client service in demanding, deadline-driven situations.
• Ability to effectively communicate and coordinate with senior business management and peers.
• Self-motivated and solution oriented with excellent people and project management skills.
• Work in a highly evolving dynamic business use cases
Please note that all candidates should adhere to FAO Values of Commitment to FAO, Respect for All and Integrity and Transparency
ADDITIONAL INFORMATION
- FAO does not charge any fee at any stage of the recruitment process (application, interview, processing)
- Please note that FAO will only consider academic credentials or degrees obtained from an educational institution recognized in the IAU/UNESCO list
- Please note that FAO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed at http://www.whed.net/
- For more information, visit the FAO employment website
- Appointment will be subject to certification that the candidate is medically fit for appointment, accreditation, any residency or visa requirements, and security clearances.
HOW TO APPLY
• To apply, visit the recruitment website at Jobs at FAO and complete your online profile. We strongly recommend that your profile is accurate, complete and includes your employment records, academic qualifications, and language skills
• Candidates are requested to attach a letter of motivation to the online profile
• Once your profile is completed, please apply, and submit your application
• Please note that FAO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed at http://www.whed.net/. These qualifications should be in alignment with the International Standard Classification of Education (ISCED) mappings.
• Candidates may be requested to provide performance assessments and authorization to conduct verification checks of past and present work, character, education, military and police records to ascertain any and all information which may be pertinent to the employment qualifications
• Incomplete applications will not be considered
• Personal information provided on your application may be shared within FAO and with other companies acting on FAO’s behalf to provide employment support services such as pre-screening of applications, assessment tests, background checks and other related services. You will be asked to provide your consent before submitting your application. You may withdraw consent at any time, by withdrawing your application, in such case FAO will no longer be able to consider your application
• Only applications received through the FAO recruitment portal will be considered
• Your application will be screened based on the information provided in your online profile
• We encourage applicants to submit the application well before the deadline date.
If you need help or have queries, please create a one-time registration with FAO’s client support team for further assistance: https://fao.service-now.com/csp
FAO IS A NON-SMOKING ENVIRONMENT