Details
Mission and objectives
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfilling their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.
In the East Asia and Pacific Region, UNICEF works to uphold the rights of all children. This means the rights of every child, irrespective of their nationality, gender, religion or ethnicity, to:
• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them
Recognizing children, adolescents and youth have a right to participate in decisions that affect their lives, a right to a healthy and safe environment, and a right to protection from harm, UNICEF is calling for governments and businesses to address the climate crisis through reduction in greenhouse emissions, increased investment in children’s awareness and climate literacy, and by engaging young people in environmental and climate related policy making.
In the East Asia and Pacific Region, UNICEF works to uphold the rights of all children. This means the rights of every child, irrespective of their nationality, gender, religion or ethnicity, to:
• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them
Recognizing children, adolescents and youth have a right to participate in decisions that affect their lives, a right to a healthy and safe environment, and a right to protection from harm, UNICEF is calling for governments and businesses to address the climate crisis through reduction in greenhouse emissions, increased investment in children’s awareness and climate literacy, and by engaging young people in environmental and climate related policy making.
Context
UNICEF works across 36 countries and territories in Asia and the Pacific, through 22 UNICEF country offices and dozens of field offices. We work with all governments and partners to build and nurture social, justice and health systems that recognize children and uphold their rights.
We coordinate with governments, public and private partners, bi-and multilateral organisations, UN agencies, national committees, civil society organisations, and multinational organisations to conduct research on the state of children and their environments; as well as to gather evidence on which policies and programmes are effective, efficient and sustainable.
This assignment is part of UNICEF Asia Pacific’s Communication and Advocacy team, which shapes subregional narratives, safeguards UNICEF’s brand and reputation and utilizes advocacy and public communication to win support for the cause of children. In addition to shaping the voice of the regional office, the team provides technical assistance, capacity building and coordination to strengthen advocacy, partnerships and brand affinity across the region.
Reporting to the Digital Communication Manager, the incumbent will be responsible for showcasing the needs and voices of children in the region, alongside the organization’s work in Asia and the Pacific through social media and the corporate website. The incumbent will implement an integrated digital communication strategy, managing the corporate website and UNICEF APRO’s digital platforms (Facebook, X and YouTube).
The incumbent will be a digital native, have excellent writing skills in English, strong understanding of web, SEO, AEO and AGO best practices, alongside the ability to think creatively and create content for social media channels.
Website management work will cover creative writing of human interest stories, listicles, informational pieces, blogs, and more, as well as production of web pages via Drupal content management system and ongoing analysis of content performance via Google Analytics.
Social media content creation work will cover all stages to ideation, copy writing, video production, graphic design, management of campaigns, including paid marketing, and ongoing analysis of content performance using native and third-party tools.
We coordinate with governments, public and private partners, bi-and multilateral organisations, UN agencies, national committees, civil society organisations, and multinational organisations to conduct research on the state of children and their environments; as well as to gather evidence on which policies and programmes are effective, efficient and sustainable.
This assignment is part of UNICEF Asia Pacific’s Communication and Advocacy team, which shapes subregional narratives, safeguards UNICEF’s brand and reputation and utilizes advocacy and public communication to win support for the cause of children. In addition to shaping the voice of the regional office, the team provides technical assistance, capacity building and coordination to strengthen advocacy, partnerships and brand affinity across the region.
Reporting to the Digital Communication Manager, the incumbent will be responsible for showcasing the needs and voices of children in the region, alongside the organization’s work in Asia and the Pacific through social media and the corporate website. The incumbent will implement an integrated digital communication strategy, managing the corporate website and UNICEF APRO’s digital platforms (Facebook, X and YouTube).
The incumbent will be a digital native, have excellent writing skills in English, strong understanding of web, SEO, AEO and AGO best practices, alongside the ability to think creatively and create content for social media channels.
Website management work will cover creative writing of human interest stories, listicles, informational pieces, blogs, and more, as well as production of web pages via Drupal content management system and ongoing analysis of content performance via Google Analytics.
Social media content creation work will cover all stages to ideation, copy writing, video production, graphic design, management of campaigns, including paid marketing, and ongoing analysis of content performance using native and third-party tools.
Task description
Within the delegated authority, under the supervision of the Digital Communication Manager, and under the overall guidance of the Regional Chief of Advocacy & Communication, the UN Volunteer will undertake the following tasks :
Ongoing management of unicef.org/asia-pacific (25%)
• Draft and produce web content, adhering to best practices in SEO, AGO, AEO, UX/UI and latest Drupal CMS capabilities.
• Copy-edit select programmatic briefs and publications for uploading to the website.
• Frequently review and update the website home page, ensuring it displays the most recent and accurate information about UNICEF’s work in Asia and the Pacific and acts as a seamless gateway for audiences to learn more about UNICEF’s work.
• Frequently review and update key institutional pages, ensuring the website always contains the latest and most accurate information on UNICEF’s work in Asia and the Pacific.
• Keep abreast of latest developments in SEO and AGO and make necessary front- and backend updates to ensure UNICEF’s content shows up frequently and accurately in response to priority queries on the situation of children in the region.
• Frequently review website analytics to identify top-performing content, as well as opportunities to improve user experience and journeys.
Daily management of APRO social media channels: Facebook, X and YouTube (25%)
• Develop weekly social media plans on the basis of an overall editorial calendar and in line with UNICEF APRO’s advocacy priorities.
• Draft, schedule and monitor performance of content, adhering to best practices in frequency and timing of posts on each platform.
• Conduct ongoing community management across channels, reviewing comments, responding to questions and messages and flagging any potential risks to UNICEF’s reputation.
• Conduct ongoing social media listening to monitor and engage with content from partners, track conversations, moderate risks to UNICEF’s brand and identify opportunities to enhance UNICEF’s positioning.
Content production for web and social media (50%)
• Support the development of a regional content strategy on UNICEF APRO’s official channels, based on best practices, digital trends, audience insights and performance analytics.
• In collaboration with advocacy and media specialists, conceptualize and create engaging content targeted at corporate and public partners, decision makers, media and young people for social media and website. This includes the production of video, visuals, social media captions, infographics, photo essays, human interest stories and other assets contributing to the success of digital activations.
• Run capacity building sessions with staff on creating content for UNICEF on regional advocacy priorities.
• Keep up to date with developments (trending topics, new features, etc.) in digital content consumption across the spectrum and make recommendations for UNICEF APRO’s content and engagement strategies.
• Support identification and development of relationships with select digital influencers to expand UNICEF’s reach and positioning in the region.
• Support the donor visibility work and work with Partnerships and Fundraising teams to develop engaging content showcasing the impact of partners’ work with UNICEF.
• Support the maintenance of UNICEF APRO’s digital assets library.
• Assist the communication section with additional tasks as required.
Ongoing management of unicef.org/asia-pacific (25%)
• Draft and produce web content, adhering to best practices in SEO, AGO, AEO, UX/UI and latest Drupal CMS capabilities.
• Copy-edit select programmatic briefs and publications for uploading to the website.
• Frequently review and update the website home page, ensuring it displays the most recent and accurate information about UNICEF’s work in Asia and the Pacific and acts as a seamless gateway for audiences to learn more about UNICEF’s work.
• Frequently review and update key institutional pages, ensuring the website always contains the latest and most accurate information on UNICEF’s work in Asia and the Pacific.
• Keep abreast of latest developments in SEO and AGO and make necessary front- and backend updates to ensure UNICEF’s content shows up frequently and accurately in response to priority queries on the situation of children in the region.
• Frequently review website analytics to identify top-performing content, as well as opportunities to improve user experience and journeys.
Daily management of APRO social media channels: Facebook, X and YouTube (25%)
• Develop weekly social media plans on the basis of an overall editorial calendar and in line with UNICEF APRO’s advocacy priorities.
• Draft, schedule and monitor performance of content, adhering to best practices in frequency and timing of posts on each platform.
• Conduct ongoing community management across channels, reviewing comments, responding to questions and messages and flagging any potential risks to UNICEF’s reputation.
• Conduct ongoing social media listening to monitor and engage with content from partners, track conversations, moderate risks to UNICEF’s brand and identify opportunities to enhance UNICEF’s positioning.
Content production for web and social media (50%)
• Support the development of a regional content strategy on UNICEF APRO’s official channels, based on best practices, digital trends, audience insights and performance analytics.
• In collaboration with advocacy and media specialists, conceptualize and create engaging content targeted at corporate and public partners, decision makers, media and young people for social media and website. This includes the production of video, visuals, social media captions, infographics, photo essays, human interest stories and other assets contributing to the success of digital activations.
• Run capacity building sessions with staff on creating content for UNICEF on regional advocacy priorities.
• Keep up to date with developments (trending topics, new features, etc.) in digital content consumption across the spectrum and make recommendations for UNICEF APRO’s content and engagement strategies.
• Support identification and development of relationships with select digital influencers to expand UNICEF’s reach and positioning in the region.
• Support the donor visibility work and work with Partnerships and Fundraising teams to develop engaging content showcasing the impact of partners’ work with UNICEF.
• Support the maintenance of UNICEF APRO’s digital assets library.
• Assist the communication section with additional tasks as required.
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