Social Media, Analytics and Marketing and Social Listening

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

UNICEF works towards realization of the rights of children as prescribed in the Convention on the Rights of the Child. These rights pertain to child survival, protection, development and participation. UNICEF India has spent 74 years working to improve the lives of children and their families across the Country. Defending children's rights throughout their lives requires a strong presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfil their potential – to the benefit of a better world.

Under the overall supervision of the Communication Officer, the UNV will support the daily management of social media channels, provide support for analytic reports, marketing content, and social listening, as and when needed.

Under the direct supervision of the Communication Officer, the UN Volunteer will undertake the following tasks:
• Support in the daily management of UNICEF India’s social media channels, including community management and scheduling/publishing content.
• Conceptualize and edit content to be published on UNICEF India’s social media channels.
• Support in social media analytics, producing monthly and campaign reports.
• Support in marketing social media content on Facebook, Instagram, and YouTube.
• Support in producing social listening reports on specific topics.