Digital Media and Content Officer

Update

In 2017, the United Nations Secretary-General outlined a vision for a “new generation of United Nations Country Teams” with enhanced capacities and skill sets within Resident Coordinator Offices to better support countries in achieving the SDGs and the 2030 Agenda for Sustainable Development. This vision was further reinforced through the United Nations Development System reform launched on 1 January 2019, aimed at repositioning the UN development system to deliver more coherent, effective, and efficient support to countries. As part of these reforms, the Resident Coordinator system was strengthened to ensure greater coordination, accountability, strategic partnerships, and integrated policy support across the UN system at country level. The reforms emphasized the need for adequately staffed Resident Coordinator Offices with robust standing communications capacity to support advocacy, public engagement, visibility, and strategic communications for the United Nations Country Teams. In line with the Secretary-General’s vision of “communicating together,” the United Nations in Lesotho operates under an integrated communications approach that brings together the Resident Coordinator’s Office and the United Nations Communications Group to strengthen coherence, amplify the collective voice of the UN, and enhance the visibility and impact of UN programmes and partnerships in support of national development priorities and the SDGs. The Resident Coordinator’s Office in Lesotho leads strategic communications, advocacy, and public information efforts for the United Nations Country Team, including digital communications, media engagement, multimedia storytelling, public campaigns, and stakeholder outreach. In an increasingly digital and fast-evolving media environment, there is a growing need to strengthen the UN’s digital presence and audience engagement through innovative and impactful content creation. To support these efforts, the Resident Coordinator’s Office seeks to recruit a Digital Media and Content Officer to support digital communications, multimedia production, social media engagement, and content development to enhance the visibility and impact of the United Nations in Lesotho.

Within the delegated authority and under the overall supervision of RCO Team Leader, and direct supervision the Communications Officer, the Digital Media & Content Officer will perform the following tasks:

Digital Content Creation
• Develop engaging content for social media platforms including Facebook, X and YouTube;
• Developing content and digital assets for campaigns, international days, events, and advocacy initiatives;
• Contribute to the design of social media graphics, posters, banners, infographics, presentation materials, and other digital communication products;

Multimedia Production
• Capture high-quality photos and videos during UN events, field missions, campaigns, and stakeholder engagements;
• Edit videos, reels, short clips, and graphics for digital platforms;
• Support live coverage of events through social media updates and multimedia storytelling;
• Contribute to drafting social media captions, web stories, newsletters and other publications;

Social Media and Digital Platform Management
• Monitor social media trends, audience engagement, and analytics;
• Scheduling and publishing content across digital platforms;
• Track performance of digital campaigns and prepare simple analytics reports;

Administrative and Coordination Support
• Support meetings, reporting and coordination with UN agencies and partners on communication-related activities;
• Assist with logistical and communication preparations for events and campaigns;
• Perform other communications-related duties as assigned by the supervisor;
• Any other related tasks as may be required or assigned by the supervisor.

Results/expected outputs:
As an active RCO team member, efficient, timely, responsive, client-friendly and high-quality support rendered to UN Resident Coordinators Office and its beneficiaries in the accomplishment of her/his functions, including:
• Strengthened digital presence and audience reach of the UN in Lesotho through coordinated social media campaigns, timely online engagement, and regular performance monitoring and analytics reporting;
• High-quality visual and multimedia coverage of UN events, campaigns, field visits and international observances produced and archived for communication, advocacy and knowledge-sharing purposes;
Social media content calendars, digital campaign plans and engagement reports developed and maintained to support strategic communications planning and implementation;
• Enhanced public awareness of UN priorities, development initiatives and SDG-related programmes through innovative storytelling, digital campaigns and audience-focused communication products;
• Timely development and dissemination of communication materials including graphics, videos, reels, social media toolkits, presentations, newsletters and web content in support of UN advocacy and outreach efforts;
• Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment.