Market Shaping Lead
- Country
- India
- City
- New Delhi
- Type
- Full Time
- Program (Division)
- Country Programs - India
WJCF is an Indian non-profit organisation committed to saving lives by reducing the burden of disease and strengthening government-owned, high-quality health systems. Since 2007, WJCF has combined data-driven approaches and deep public health expertise with strong government partnerships to design, implement, and scale solutions across India’s national and state health programmes. We work for and at the service of governments — supporting the Ministry of Health & Family Welfare and State Departments of Health to build systems that are strong, sustainable, and led by Indian institutions.
As an Indian organisation, WJCF brings an unmatched depth of contextual understanding of India’s health system architecture, policy landscape, and implementation realities across diverse geographies and population groups. This local institutional credibility, combined with global technical rigour, is central to WJCF’s effectiveness as a partner to governments and donors.
Our work is built around four complementary roles: as a Trusted Government Partner, co-designing programmes and strengthening health system architecture; as an Operational Partner, translating strategies into effective on-the-ground delivery; as a Market Shaper, improving the availability and affordability of health commodities; and as an Ecosystem Catalyst, convening governments, development partners, academia, and the private sector to drive solutions at scale.
WJCF’s programme portfolio spans thematic areas like hepatitis, HIV/AIDS, tuberculosis, vector-borne diseases), syphilis, cervical cancer, diabetes, maternal and childhood anaemia, immunisation, under-5 diarrhoea and pneumonia, sexual and reproductive health, Ayushman Bharat Pradhan Mantri – Jan Arogya Yojana (AB PM-JAY), Ayushman Bharat Digital Mission (ABDM), hypoxemia and oxygen, safe drinking water, sickle cell disease, presbyopia, lead poisoning, and cross cutting thematic areas like AI and Health, integrated disease surveillance, and climate and health.
We currently support programmes across 19 states and union territories, with teams working at national, state, district, and sub-district levels.
Our people are our greatest asset. WJCF brings together a talented, diverse team of professionals from public health, analytics, consulting, healthcare, the development sector, and academia, all united by a shared commitment to improving health outcomes for the people of India. We are entrepreneurial, action-oriented, and deeply grounded in the communities and systems we work in. Our field teams collectively bring hundreds of years of experience managing public health programmes across the country.
WJCF collaborates with a range of international and domestic partners and donors to advance its mission, including an affiliation with the Clinton Health Access Initiative (CHAI), a global health organisation with which WJCF shares a common mission and values.
Programme Overview
Lead (Pb) exposure is a silent yet devastating global health crisis, particularly in low- and middle-income countries (LMICs). Research from UNICEF and other partners estimates that 1 in 2 children in LMICs have elevated blood lead levels, contributing neurological damage, reduced cognitive development, and a variety of health impacts.
Lead exposure in India arises from multiple sources, with leaded decorative paints and used lead-acid batteries (ULABs) representing the two most significant. Despite a regulatory limit of 90 ppm for lead in decorative paints, widespread non-compliance among SME manufacturers means lead chromate pigments continue to enter the paint supply chain. ULABs are the single largest source of secondary lead in India, with approximately 1.1 million metric tonnes generated annually across the automotive, telecom, inverter, and UPS sectors; informal recycling of spent batteries releases lead into surrounding communities, disproportionately affecting children.
WJCF is launching a new Lead Exposure Program, building on its proven market shaping capabilities and experience partnering with governments to address large-scale and cross-sectoral health challenges. Program priorities include:
- Shaping strategies to limit the environmental pollution arising from recycling of ULABs, either through improving end-of-life material flows or supporting procurement of safer battery alternatives.
- Devising and implementing strategies to support SME manufacturers in transitioning from leaded raw materials (like paints, spices) to safer alternatives.
Position Summary
We are seeking an analytically rigorous and entrepreneurial individual to lead the design, implementation, and monitoring of WJCF's market shaping interventions. The incumbent will drive value chain analysis, pilot design, SPCB capacity building, and policy advocacy working across government, private sector, and civil society actors in a complex regulatory environment.
The role sits at the intersection of commercial strategy, environmental health, and government engagement. The incumbent will report to the Associate Director, WJCF.
Location: New Delhi with domestic travel to pilot states
Procurement Chain Mapping and Buyer Engagement
- Map the full procurement chain in each target sector: who procures, pays, uses, and bears replacement costs determining which intervention levers are viable.
- Validate sectoral focus and market segmentation of LAB users across institutional buyer categories including telecom, railways, government fleets, and public utilities.
- Assess regulatory and procurement standards landscape governing LAB procurement in target sectors.
- Begin structured engagement with large institutional buyers to assess battery specifications, procurement cycles, switching openness, and buyer-user alignment.
- Identify alternative levers where direct buyer-user alignment is absent.
- Apply a structured evaluation framework (unit economics, feasibility, cost–benefit, risk, scenario analysis, scalability) to assess and prioritize intervention ideas.
TCO and Supplier Analysis
- Complete TCO analysis incorporating local pricing, import dynamics, non-price barriers, and landed cost data.
- Conduct supplier mapping of domestic and global manufacturers of longer-lasting LABs
End-of-Life and Recycler Flow Assessment
- Map ULAB flows from high-volume institutional sectors to understand current end-of-life practices.
- Assess whether a credible pathway exists to redirect a meaningful share of ULABs toward higher-standard CPCB-registered recyclers.
- Integrate end-of-life findings with procurement assessment to identify bundled intervention opportunities.
Transition to Lead-Free Paints
- Support the scoping and implementation of targeted pilot interventions to enable industry transition to lead-free paints, including addressing SME barriers to transition, supply chain solutions, and related market-shaping measures.
Pilot Planning & Design
- Develop detailed pilot blueprints for selected interventions: implementation plans, resource requirements, partnerships, budgets, timelines, risk assessments, and mitigation strategies.
- Design outcomes-based measurement & evaluation framework for each pilot: define metrics, data collection plans, monitoring and evaluation (M&E) tools.
- Prepare implementation toolkits and support materials for roll-out as needed.
Donor Engagement and Reporting
- Prepare progress reports, concept notes, and funding documentation.
- Maintain programme tracking tools and contribute to cross-programme milestone monitoring.
- Support proposal development as needed (concept notes, funding proposals, progress reports).
Qualifications
- Postgraduate degree in environmental management, business administration, economics, or a related field.
- Minimum 6-8 years of relevant experience with a strong analytical core doing market assessment, supply chain analysis, commercial strategy, or policy analysis.
- Demonstrated experience in primary research: stakeholder interviews, value chain mapping, or market assessments in complex, multi-stakeholder environments.
- Familiarity with India's regulatory environment for waste management, environment, or related sectors.
- Strong quantitative and qualitative analytical skills; comfort building unit economics or financial models.
- Exceptional strategic development skills with the ability to identify and pursue high-impact strategies in complex, uncertain and evolving environments
- Excellent communication skills with ability to produce high-quality reports, briefings, and presentations for government, donor, and technical audiences.
- Entrepreneurial mindset, ability to work independently, and propose and implement new initiatives.
Preferred
- Experience in environmental health, hazardous waste management, or circular economy sectors in India.
- Prior exposure to EPR frameworks, battery sector value chains, battery recycling or CPCB/SPCB regulatory processes.
- Background in market shaping or supply chain interventions.
- Familiarity with donor-funded programme management.
To Apply
Please send your CV and a cover note of not more than one page. Applications will be reviewed on a rolling basis. WJCF is an equal opportunity employer.
Last date to Apply: 2 August, 2026