Digital Communications Assistant

Update

The World Health Organization (WHO) was established on 7 April 1948, a date now commemorated annually as World Health Day. Today, WHO works in more than 150 countries to promote health, keep the world safe, and serve vulnerable populations, with the goal of advancing universal health coverage, strengthening protection from health emergencies, and improving health and well-being for all.


WHO Guinea Bissau is one of the most visible United Nations agencies in the country, reflecting its strong technical collaboration with the Government of Guinea Bissau, active engagement with communities and partners, and dynamic communication and visibility efforts. The Organization supports the Government across a wide range of public health priorities, including primary health care, immunization, disease prevention and control, health systems strengthening, outbreak response, emergency preparedness, and humanitarian response.


In this context, digital communication plays a critical role in promoting accurate public health information, increasing public awareness, supporting emergency communication efforts, and

strengthening the visibility of WHO’s work and partnerships. WHO Guinea Bissau also works closely with a range of development partners, including the European Union, GAVI, AfDB, IsDB, World Bank, Embassies and other international and national stakeholders, making strong donor visibility and strategic communication essential.


The UNV Digital Communication Assistant will support WHO Guinea Bissau in strengthening its digital presence, public engagement, multimedia storytelling, and visibility efforts across communication platforms. The role will contribute to ensuring effective communication of WHO and Government-led health initiatives, promoting partner visibility, and supporting timely and impactful communication during campaigns, missions, public health events, and emergency responses.

Within the delegated authority and under the supervision of the Country Office Representative or his/her designated mandated representative(s), the UNV Digital Communication Assistant will:


· Manage and regularly update WHO social media platforms

· Develop and implement digital content calendars aligned with WHO priorities and campaigns

· Produce digital communication materials, including graphics, social media cards, photo stories, infographics, and other multimedia products

· Produce and edit short videos, interviews, and audiovisual materials for health campaigns and strategic communication

· Develop innovative and creative digital communication ideas and storytelling approaches to increase audience engagement and visibility

· Create engaging multimedia content to strengthen WHO visibility, reach, and public interaction across digital platforms

· Support the development of press releases, web stories, impact stories, presentations, and other communication products

· Monitor digital engagement, media trends, misinformation, and audience interaction across platforms to support evidence-based communication

· Support the communication and visibility of WHO events, campaigns, and public health observances

· Manage and maintain the WHO country office website and undertake other communication-related tasks as assigned by the supervisor


Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:


· Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and taking an active part in UNV activities (for instance in events that mark International Volunteer Day).

· Be acquainted with and build on traditional and/or local forms of volunteerism in the host country.

· Provide annual and end-of-assignment self-reports on UN Volunteer actions, results, and opportunities.

· Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.

· Assist with the UNV Buddy Programme for newly arrived UN Volunteers;

· Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.


13. Results/expected outputs:


· Strengthened WHO’s digital visibility, audience reach, and engagement across social media and online platforms

· Increased production and dissemination of timely, accurate, and engaging digital communication content on priority public health issues and WHO programmes

· Improved public access to quality health information through innovative multimedia storytelling, audiovisual products, and digital campaigns

· Enhanced creativity and innovation in WHO digital communication approaches, including the development of new content formats and audience engagement strategies

· Strengthened coordination and collaboration with partners, media, UN agencies, and stakeholders to promote public health priorities and WHO visibility

· conducting stakeholder analysis through medias analysis and designing key messages based on interests and power dynamics

· Design media campaign materials for international days and weeks