Communications Officer (Digital & Multimedia)

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work to translate that commitment into practical action, especially for the most disadvantaged children.

In the Pacific we work in Cook Islands, Fiji, Kiribati, Marshall Islands, Federated States of Micronesia, Nauru, Niue, Palau, Samoa, Solomon Islands, Tokelau, Tonga, Tuvalu, Vanuatu: These 14 Pacific island countries are home to 2.3 million people, including 1.2 million children and youth, living on more than 660 islands and atolls stretching across 17.2 million square kilometres of the Pacific Ocean, an area comparable to the combined size of the United States of America and Canada.

Kiribati, Marshall Islands, Federated States of Micronesia, Solomon Islands, and Tuvalu are classified as Fragile States according to World Bank/OECD criteria. All 14 Pacific island countries have ratified the UN Convention on the Rights of the Child, but only a third are on track with reporting obligations.

The Communications section is cross-cutting, providing support to all programmatic areas in advocacy, branding, media, and social media outreach. Although the section supports all programmatic work, across all countries, in line with the multi-country programme, the office has selected four advocacy priorities: Violence against children, Climate, Water security and Nutrition.

The section plays a role in:

- Mobilizing political will and public awareness to prioritize the rights of children and women in policies and programmes, through strategic partnerships and enhanced knowledge management;
- Creating space for children and young people to express their concerns and ideas and participate in decisions affecting their lives; and
- Partnerships with the media and outreach through social media platforms play important roles in the office's advocacy strategy.

The Communications Officer (Digital & Multimedia) will work in the Communication Section alongside the whole team and under the direct supervision of the Digital Communication Officer.

Under the direct supervision of the Digital Communication Officer, the Officer will undertake the following tasks:

Digital communication planning, publishing and channel support
• Assist in planning, producing, and publishing digital communication products and materials for the UNICEF Pacific website, digital platforms, social media, and promotional campaigns, in line with Pacific, regional, and global priorities.
• Support donor visibility content planning, including helping coordinate production and publication timelines.
• Develop and maintain tools and schedules to monitor and ensure donor visibility requirements are met across digital channels.
• Maintain and update a list of social media influencers, bloggers, and advocates for message amplification.
• Support youth engagement initiatives and online participation activities in line with advocacy and digital communication strategies.


Multimedia storytelling and production
• Using existing b-roll, photos and approved story materials, develop simple and engaging multimedia products for social media and other uses, including reels, short videos, photo stories, tiles, graphics and presentation assets.
• Photograph and/or video events, field activities, visits and programme moments for timely social media coverage, donor visibility, reports and other communication products.
• Work with the Communication Section and programme teams to identify, plan and deliver story ideas that illustrate the situation of children, highlight UNICEF-supported results and explain complex programme work in accessible ways.
• Support the full content workflow from story concept and planning through scripting, interviewing, filming/photography coordination, editing, feedback, approval and dissemination.
• Ensure multimedia products follow UNICEF brand, ethical imaging, consent, child safeguarding, accessibility and inclusion standards.


Digital analytics, monitoring and learning
• Prepare regular and campaign-based digital analytics updates to track platform performance, such as engagement rate, follower growth, reach, impressions and click-through rate where available.
• Identify content trends and opportunities based on analytics, audience feedback and platform performance, and support the team to test new ideas, formats and approaches.
• Monitor public perception of UNICEF on digital platforms, flag reputational risks or misinformation, and recommend appropriate actions for maintaining a positive and trusted digital presence.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.