Co-founder & Chief Marketing Officer (CMO)

Location: Remote (UK-based) / Hybrid

Equity & Compensation: Equity-first role (Significant Equity / Revenue-Share structure with performance-based salary timeline)

About Us: WorkInCharities.co.uk

About WorkInCharities.co.uk

WorkInCharities.co.uk is dedicated to connecting purpose-driven job seekers with meaningful career opportunities across the UK’s non-profit and charity sectors. From grassroots NGOs to national non-profits, we simplify the recruitment process for charities while helping candidates find roles where they can make a real societal impact.

We’ve built the foundation—now we’re looking for an entrepreneurial, vision-driven Marketing Co-founder to lead our growth strategy, build our brand footprint, and scale our impact nationwide.

The Role

As our Marketing Co-founder, you won’t just execute marketing campaigns—you will shape the vision, narrative, and trajectory of the business. You will take complete ownership of user acquisition, strategic partnerships, brand positioning, and candidate/employer engagement.

If you are a growth-minded marketer who wants to combine tech-enabled business growth with genuine social good, this is your canvas.

What You’ll Do

  • Growth & Acquisition: Design and execute multi-channel growth strategies to acquire both job seekers (B2C) and charity employers (B2B).

  • Brand Strategy & Positioning: Define and amplify the WorkInCharities voice across SEO, content marketing, social channels, and public relations.

  • B2B Outreach & Partnerships: Build direct marketing campaigns targeting non-profit HR teams, charity executives, and sector leaders to drive job listings.

  • Content & Community: Establish WorkInCharities as a go-to resource for charity careers through insightful reports, advice content, and candidate community building.

  • Product & Conversion Optimization: Work closely with the tech team to analyze user behavior, optimize landing page conversion rates, and improve the user journey for job seekers and employers.

  • Strategic Leadership: Collaborate as an equal partner on long-term strategy, monetization models, fundraising (if applicable), and scaling operations.

Who You Are

  • Purpose-Driven Marketer: You are genuinely passionate about the UK charity, non-profit, and social impact landscape.

  • Hands-on Entrepreneur: You thrive in an early-stage environment. You’re comfortable testing hypotheses, building campaigns from scratch, and executing before delegating.

  • Full-Funnel Expertise: Strong foundation in digital marketing—SEO, content strategy, email automation, performance marketing (PPC/Paid Social), and B2B lead generation.

  • Data-Informed: You make decisions backed by metrics, CAC/LTV calculations, conversion analytics, and user feedback.

  • Storyteller & Networker: Exceptional written and verbal communication skills with the ability to build immediate trust with charity sector leaders and job seekers alike.

What’s in It for You?

  • Significant Equity Stake: True co-founder equity with a clear path to executive compensation as revenue milestones are met.

  • Total Autonomy: Direct influence over company direction, culture, and strategy without corporate red tape.

  • Flexible Working: 100% remote or hybrid flexibility with total control over your working style.

  • Impact-First Work: Build a business where every growth milestone directly translates to helping people find purpose-driven careers and aiding charities in finding talent.

How to Apply

If you're ready to build something meaningful, send a brief introduction outlining your background, why this mission resonates with you, and links to relevant projects or portfolios.

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.