Social Media Associate

UNICEF was established in 1946 to supply emergency relief to millions of children suffering in the aftermath of World War II. The organization still functions to ease the suffering of millions of children in emergency situations across the world. UNICEF also focuses on the protection and promotion of child rights, working for the survival, protection, education and healthy development of every child.

UNICEF has worked in Jordan since 1952 to promote and protect the rights of children. In the following decades, significant progress has been achieved for children. Since the beginning of the Syrian crisis in 2013, UNICEF has significantly increased its operation to respond to the challenges faced by both refugee children and those in the communities where they live.

Building on the lessons learned from this emergency response, UNICEF Jordan moved to a vulnerability approach in 2018 - supporting interventions that target the most vulnerable children in the country, regardless of their nationality.

The Global Education Practice (GEP) drives UNICEF’s global vision, thought leadership, and strategic engagement on education, working across headquarters, regional and country offices, and with a broad range of partners, donors, and multilateral platforms. Within GEP, the Strategic Engagement pillar leads advocacy, partnerships, resource mobilization, and strategic communications to raise the profile of UNICEF’s education priorities – from foundational learning and adolescent girls’ education to education financing, technology, and the digital transformation of learning.

Effective, consistent, and compelling digital communication is essential to this agenda. As global conversations on education increasingly unfold on social platforms, GEP is strengthening its presence and influence on channels such as LinkedIn and X (formerly Twitter) – both for the practice as a whole and for the Global Director for Education as a leading voice in the sector.

Under the direct supervision of the Senior Adviser, Strategic Programme Engagement, the Social Media Associate will support GEP to plan, produce, and amplify high-quality social media content that advances UNICEF’s education priorities, grows engagement with key audiences, and elevates the digital presence and thought leadership of the Global Director for Education. The assignment offers a motivated volunteer the opportunity to contribute directly to global education advocacy while developing professional skills at the heart of a leading UN practice.

Additional Information:

The National UN Associate Volunteers in Jordan are entitled to:

• Monthly Volunteer Living Allowance (VLA) at the amount of JOD 916.04;
• Annual and learning leaves;
• Free Medical and life insurance;
• Free access to different learning platforms.

Full entitlements can be checked using the UNV entitlement calculator at https://app.unv.org/calculator.

For more information on UN Volunteer benefits, entitlements and support, please visit:
https://www.unv.org/volunteer-your-country-conditions-service

The contract lasts for the period indicated above, with the possibility of extension subject to the availability of funding, operational necessity, and satisfactory performance. However, there is no expectation of renewal of the assignment.

Under the direct supervision of the Senior Adviser, Strategic Programme Engagement, the UN Volunteer will undertake the following tasks:

• Support the planning, drafting, scheduling, and publishing of engaging social media content across GEP’s priority platforms, primarily LinkedIn and X, in line with UNICEF’s brand, tone, and editorial standards;
• Maintain and update a rolling social media editorial calendar, coordinating content around key moments, campaigns, reports, and events on the global education agenda;
• Support the social media presence and thought leadership of the Global Director for Education – drafting posts, talking points, and content in the Director’s voice for LinkedIn and X, and monitoring engagement and responses;
• Develop simple, on-brand visual and multimedia content – graphics, social cards, short-form video, and animations – using standard design and editing tools to increase reach and engagement;
• Draft compelling copy and messaging on priority themes, including adolescent girls’ education and gender gaps in secondary school completion, foundational learning, education financing, and technology and innovation in education;
• Monitor social media channels, trends, and relevant conversations; identify timely opportunities for content and engagement; and flag reputational risks or issues to the supervisor;
• Compile and analyse social media metrics, preparing regular analytics reports on reach, engagement, and audience growth, with practical recommendations to improve performance;
• Support coordination with UNICEF headquarters, regional and country office communications colleagues, and external partners to align messaging and amplify content;
• Help ensure accessibility, inclusivity, and appropriate framing – including gender-responsive language – across all content;
• Support the organization of social media moments around events, launches, and campaigns, including live coverage as required;
• Contribute to strengthening the practice’s social media capacity, including maintaining content libraries, templates, and simple guidance;
• Perform any other related duties as required by the supervisor.

Results/ Expected Outputs:

• GEP’s presence, reach, and engagement on LinkedIn and X are measurably strengthened over the assignment period;
• A consistent, high-quality flow of on-brand social media content advancing UNICEF’s education priorities is planned, produced, and published;
• The Global Director for Education’s social media presence and thought leadership are enhanced through timely, engaging, and voice-consistent content;
• An up-to-date editorial calendar and regular analytics reports inform and continuously improve the practice’s social media strategy;