Digital Youth Engagement Support

Pakistan was the sixth country in the world to sign and ratify the Convention on the Rights of the Child, less than one year after it was adopted by the United Nations General Assembly in 1989. However, children and adolescents living in Pakistan still face acute challenges.

UNICEF supports the Government of Pakistan to accelerate progress for children, work to achieve the Sustainable Development Goals (SDGs) and help children realize their rights under the Convention on the Rights of Children. This will be made through, among others things, strong partnerships with provincial authorities, teachers and health professionals, frontline workers and social mobilisers, communities and families, and of course the children and adolescents themselves.

In particular, UNICEF will work so that:

Every child survives and thrives -- being in good health, immunised, protected from polio and accessing nutritious food.
Every child learns.
Every child is protected from violence and exploitation, and registered at birth.
Every child lives in a safe and clean environment, with access to safe drinking water and adequate sanitation.

UNICEF Pakistan, through the Polio Eradication Initiative, is expanding youth engagement and digital learning approaches that support social and behaviour change. FunDoo is an innovative digital solution that uses storytelling, relatable characters and gamified learning to strengthen life skills, digital literacy, immunization and polio knowledge, and awareness of healthy behaviours. The assignment will support youth participation, outreach, content localization and testing, RapidPro content deployment, user feedback and programme coordination. The role emphasizes youth-centred approaches, innovation, partnership building and learning.

Young people in Pakistan are important drivers of social and behavioural change. Their high use of mobile devices and social media creates an opportunity to engage them at scale through meaningful and interactive digital approaches. A Youth UN Volunteer is required to support the operational rollout and growth of FunDoo in Pakistan, ensuring that the platform is responsive to the needs, interests and digital behaviours of young people.

Youth outreach and digital engagement
- Contribute to the design and rollout of a youth-focused digital outreach plan to promote FunDoo.
- Identify digital platforms and channels commonly used by young people in Pakistan.
- Assist in designing and implementing digital campaigns and engagement activities aligned with programme objectives.
- Monitor basic engagement trends and support refinement of outreach approaches.

Youth engagement and partnerships
- Map and engage youth networks, student groups and community-based organizations.
- Facilitate connections with youth groups to encourage peer-to-peer promotion of FunDoo.
- Help coordinate youth champions or volunteers involved in outreach activities.
- Maintain constructive working relationships with youth partners.

Content development, RapidPro and campaign support
- Support adaptation and localization of FunDoo learning journeys, quizzes, stories, characters and engagement activities for young people in Pakistan.
- Assist in uploading, organizing, testing and deploying approved FunDoo content and learning pathways on RapidPro under UNICEF and technical-team guidance.
- Conduct user acceptance testing of RapidPro flows and identify issues related to navigation, user experience, comprehension and functionality.
- Monitor deployed flows and document user feedback, content performance and areas requiring refinement.
- Coordinate with programme, SBC, communication and technical teams to ensure that approved content updates are accurately reflected on the platform.
- Assist in maintaining and updating RapidPro flows based on approved changes, campaign priorities and user insights.
- Document the FunDoo journey, including user experiences, lessons learned and promising practices for internal and external communication.

Expected results

- A youth-focused digital outreach plan and supported engagement activities for FunDoo.
- Expanded engagement with youth networks, student groups and community-based partners.
- Localized, tested and accurately deployed FunDoo content and RapidPro learning pathways.
- Documented user feedback, platform issues, performance observations and recommendations for improvement.
- Knowledge products capturing the FunDoo journey, lessons learned and promising practices.