E T Consultant

E T Consultant

Description

At the World Bank, a member of the World Bank Group (WBG), you’ll join a diverse, global community working across cultures, disciplines, and borders to address the world’s most pressing development challenges. With 1.2 billion young people reaching working age in the decade ahead, the challenge of job creation has never been greater. Through partnerships across 145 countries and more than 182 offices worldwide, we work with governments, private sector, development partners and other stakeholders to invest in people, strengthen markets, and deliver scalable, data-driven solutions that generate more and better jobs and improve lives. For more information, visit https://www.worldbank.org/en/who-we-are/ibrd

ITS Vice Presidency Context

The Information and Technology Solutions (ITS) Vice Presidential Unit (VPU) enables the World Bank Group to achieve its mission of ending extreme poverty and boost shared prosperity on a livable planet by delivering transformative information and technologies to its staff working in over 150+ locations. For more information on ITS, see this video: https://www.youtube.com/watch?reload=9&v=VTFGffa1Y7w

Unit Context:

The IT Transformation Management (TM) function enables ITS to deliver measurable business impact by strengthening how strategy, execution, and performance measurement connect across the organization. TM serves as an integrator across operating model priorities, ensuring ITS modernization efforts contribute to the World Bank Group’s Evolution Roadmap and are supported by clear outcomes, disciplined execution, and transparent performance reporting.

The Transformation Office plays a central role in elevating how ITS delivers value by evolving the IT operating model toward greater clarity of ownership, improved value flow, stronger governance, and measurable performance management. This work requires coordinated progress across nine interdependent operating model components: Performance, Organizational Structure, Ways of Working, Tools/Assets, Places, Talent, Sourcing & Alliances, Decision Rights, AI, Data and Financials.

This role drives staff understanding and engagement with ITS transformation through data-informed, AIenabled communications and knowledge management, strengthening workforce readiness and supporting operating model maturity over time.

Roles and Responsibilities:

A. Digital Platform and Knowledge Management

• Maintain and continuously update the ITS Transformation Hub and associated platforms, using analytics, search data, and user feedback to improve structure, navigation, accessibility, and usability.
• Ensure all transformation resources are accurate, accessible, and user-friendly.
• Support content governance, archiving, metadata tagging, and version control to keep content discoverable and ready for AI-powered search and retrieval.
• Explore and support AI-enabled knowledge tools (e.g., intelligent search, Power Apps, Copilot or chatbot assistants on the Hub) that help staff find transformation information quickly.

B. Content Development and Visual Design

• Develop clear, engaging, and visually appealing communication materials (slides, infographics, videos, digital campaigns, newsletters, etc.) in close collaboration with Transformation workstream leads and internal teams.
• Translate complex transformation concepts, including AI and digital initiatives, into compelling narratives and visuals that build staff understanding and confidence.
• Use generative AI tools responsibly to accelerate drafting, summarization, translation, image generation, and content adaptation for different audiences, with human review for accuracy, tone, and quality.
• Ensure all outputs align with ITS brand and tone guidelines.

C. Data, Analytics, and Evidence-Based Decision-Making

• Track key performance indicators (KPIs) for transformation communications, such as reach, engagement, content usage, sentiment, and staff awareness.
• Monitor engagement and usage data from digital channels (e.g., Hub analytics, SharePoint, Viva Engage/Yammer, email campaigns, event participation).
• Use dashboards (e.g., Power BI) that give leadership and workstream leads clear, timely visibility of communication performance.
• Analyze trends, including AI-assisted analysis of feedback and sentiment, and provide quarterly reports with actionable recommendations.
• Use data to guide decisions on content priorities, channel selection, timing, and format, including testing and comparing approaches (e.g., A/B testing of headlines or formats) to identify what works best.

D. Innovation and Modernization

• Introduce creative, interactive communication methods (digital storytelling, short videos, motion graphics, podcasts, AI-assisted content formats).
• Support visual facilitation for design sprints and transformation events.
• Benchmark ITS transformation communications against other organizations and identify best practices, including emerging uses of AI in internal communications.

Deliverables

• Up-to-date and well-maintained ITS Transformation Hub and knowledge repositories.
• Regular publication of visually engaging and high-quality communication materials.
• A communications KPI framework and live performance dashboard.
• Quarterly analytics reports on staff engagement, reach, sentiment, and content performance, with data-driven recommendations.
• Timely delivery of ad hoc or rapid-response communication materials to support emerging transformation priorities.

Selection Criteria

• Bachelor’s or Master's degree in Communications, Digital Media, Graphic Design, Marketing, or related field with 2 years of experience or equivalent combination of education and experience.
• Minimum of 3 years of experience in digital communications, visual design, or knowledge management.
• Proven ability to simplify complex concepts into accessible, audience-appropriate content.
• Strong proficiency in digital design tools (Adobe Creative Suite, Figma, Canva, etc.) and familiarity with SharePoint or equivalent content platforms.
• Experience tracking engagement metrics and using analytics for content optimization.
• Demonstrated creativity, attention to detail, and ability to manage multiple priorities.
• Experience in Agile, organizational and digital transformation, or change management environments desirable.
• Excellent interpersonal skills and ability to collaborate effectively in a multicultural, distributed team.

Expected Outcomes

• Enhanced staff understanding and engagement with ITS transformation priorities.
• A unified, professional digital presence that reflects ITS’s transformation narrative.
• Data-driven communication strategy that enables continuous improvement.
• Continuity of critical communication and design capabilities.

WBG Culture Attributes:

1. Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders.
2. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact.
3. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results.

World Bank Group Core Competencies

As per WBG policy, an Extended Term (ET) appointment is subject to a lifetime maximum of three (3) years. Former and current ET staff who have completed or are in the process of completing their third-year ET appointment are not eligible for future ET appointments.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC including our values and inspiring stories.