Job description

Purpose of consultancy:

The United Nations Population Fund (UNFPA) is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. To secure flexible, predictable, and scalable unearmarked funding, UNFPA’s Private Sector and Civil Society Branch(PSCSB) is aggressively expanding its Individual Giving Program (IGP).

UNFPA is seeking a technical Consultant to support the retention and growth of existing donors within its Individual Giving portfolio. The incumbent will provide specialized expertise in donor retention, marketing automation, and data analytics, optimizing the entire donor lifecycle to increase or sustain the monthly donor base and ensure sustainable revenue growth. 

The Consultant will be located in the Private Sector and Civil Society Branch (PSCSB). S/he will work under the direct supervision of the Chief, Private Sector and Civil Society Branch, which leads organization-wide efforts to forge partnerships and resource mobilization to obtain new and innovative resources in support of the implementation of UNFPA’s operations.

Deliverables:

1. Retention & Loyalty Strategy 

  • Assist with strategies to minimize donor drop-off and encourage long-term loyalty of monthly donors
  • Execute outreach processes for lapsed donors or failed recurring payments.
  • Segment donors based on their giving history and potential to ensure they receive the most relevant communications.
  • Monitor retention rates to see which channels and campaigns yield the best long-term results.

2. Donor Journey Design

  • Map and improve the overall donor journey to help convert one-time givers into recurring supporters or monthly givers.
  • Develop tailored stewardship communication strategies designed specifically for monthly donor segments. 
  • Set up automated welcome and upgrade workflows within the CRM (e.g., Salesforce).
  • Track recurring monthly giving metrics and donor attrition across online and offline channels to determine what sustains long-term LTV 

3. Data & Analytics

  • Update tracking spreadsheets and review weekly gift dashboards to extract actionable donor data insights with focus on monthly donors.
  • Maintain data hygiene and backend standard operating procedures to ensure that all data entry and payment processing accurately track and calculate donor Lifetime Value (LTV).
  • Provide ongoing reporting using custom spreadsheets and dashboards to track retention campaigns performance, audience retention metrics, and long-term LTV growth.
  • Support email testing strategies by analyzing monthly donor data insights to continuously improve campaign performance and maximize donor loyalty.

4. Content & Copywriting for existing donors

  • Utilize data to optimize content performance for retention purposes and ensure mass communications feel personalized to the monthly donors.
  • Track the results of mail copy tests to understand what messaging drives the best conversion rates and gift sizes.
  • Analyze engagement metrics (such as email click-through rates and website activity) to see which topics and writing styles keep monthly donors engaged over time.

Required Expertise and Qualifications:

Education and Certification:

  • Master’s Degree or equivalent in Marketing, Business Administration, International Relations, Finance, Economics, Data Science, or a closely related field.
  • A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Knowledge and Experience:

  • A minimum of three (3) years of progressively responsible professional experience in fundraising, donor relations, data analytics, marketing communications, or a related field.
  • Demonstrated success in designing and executing digital retention campaigns,data-driven donor journeys and email marketing automation
  • Good working knowledge of retention analytics, reporting dashboards, and donor tracking systems.

Languages:

  • Fluency in oral and written English is required. 
  • Intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is desirable.

How to Apply:

Please send your application and a short letter of motivation with “Fundraising & Donor Retention Consultancy” in the subject line to pscsb.office@unfpa.org by 30 October 2026

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.