Digital Fundraising and Communications Officer

UNICEF, also known as the United Nations Children's Fund, is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. The agency is among the most widespread and recognizable social welfare organizations in the world, with a presence in 192 countries and territories. UNICEF's activities include providing immunizations and disease prevention, administering treatment for children and mothers with HIV, enhancing childhood and maternal nutrition, improving sanitation, promoting education, and providing emergency relief in response to disasters.

UNICEF is looking for a UNV to support UNICEF’s project to grow on a digital transformation journey to increase revenues and make an impact on children’s lives around the world. You will be supporting the Public Private Partnerships Team, based in Nairobi: a highly committed and performance-driven team responsible for overseeing the startup of an Individual Giving (IG) fundraising program that aims to roll out individual giving in at least 4 countries of the region in two years. UNICEF is one of the most admired organizations globally, impacting the lives of children in almost every country of the world. Your work with UNICEF will enable this life-saving and critical work in the most direct way: by raising money that lets us help the most difficult to reach.

UNICEF is at an exciting time as it expands its digital footprint, and we need great professionals to support this challenge. UNICEF also seeks to broaden the experience from regional contexts of its staff. This role is an opportunity to take UNICEF’s fundraising to the next level. Come and help save and nurture children’s lives. The UNV will be part of UNICEF ESARO https://www.unicef.org/esa/ and will work closely with partnerships and communication teams.

Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth. Our vision: becoming the largest and most successful non-profit digital fundraising program in the world. Within this context UNICEF ESARO is looking to build Individual Giving through digital channels to achieve balanced financing of UNICEF core activities. This approach requires good knowledge of the regional context where UNICEF operates. This role will be crucial for achieving this ambitious goal and is also part of a long-term objective of growing future talent. This role will work withing the resource mobilization team to manage communications and content to acquire new donors and lead of donor communication to steward and engage existing donor and build our revenue from digital fundraising.

Under the direct supervision of the Partnerships Specialist, the UN Volunteer will perform the following duties:
• Coordinate with regional and country communication teams to map and coordinate content for digital fundraising with a focus on localizing successful global campaigns.
• Support country offices and regional teams to ensure a good focus on fundraising in the organic posts and ensure seamless linkages to paid and owned media for campaigns
• Support on activation of emergency fundraising campaigns for any sudden onset emergency in the region and consolidate and share content with agencies and other teams to support fundraising for those emergencies
• Track retention rates of donors and ensure adjustments to donor stewardship plans to address attrition and get more gifts from donors. Manage the implementation of donor stewardship journey through emails, WhatsApp and other communication.
• Develop and maintain good relationships with key stakeholders across UNICEF. Support optimization of donation platforms through coordination on payment solutions and other optimization needed for a good donor experience Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike.
• Support the improvement of processes so that quick responses become a key capability.
• Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.